Organizational Management: Attracting, Retaining Talents & Building Performance

This report analyzes the importance of human resource management in organizations and provides recommendations for attracting and retaining talents, creating a high-performance culture, and building employee capability and performance. It discusses the case of ComSyst Technologies (CST) and how it can improve its employee engagement, productivity, and competitiveness. The report also includes a literature review of different theories and examples of companies that have successfully implemented these strategies.

Running head: ORGANIZATIONAL MANAGEMENT
Organizational Management
Name of the Student
Name of the University
Author note

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Executive Summary
The report has helped in analyzing the importance of the human resource management in the
organizations and this has helped in improving the overall productivity of the organization as
well. Furthermore, there are different recommendations which has been provided by them in
order to improve the morale of the employees in the organization which has helped the
company in becoming more successful in comparison to the other competitors in the entire
market which is competitive in nature. Lastly, there are different recommendations which
have been provided and this has helped the company CST in becoming more competitive.

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Table of Contents
Introduction................................................................................................................................3
Background of ComSyst Technologies (CST)...........................................................................3
Objectives of ComSyst Technologies (CST).........................................................................4
Main Discussion.........................................................................................................................5
Attract and Retain Best Talents..............................................................................................5
Create Team Based High Performance Culture.....................................................................7
Build Employee Capability and Performance........................................................................8
Recommendations....................................................................................................................10
Recommendation 3: Build Employee Capability and Performance....................................12
Conclusion................................................................................................................................12

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Introduction
The report helps in analysis of the human resource management activities which are
required to be acquired by the organizations as to acquire and retain the different talents in
the organization. Human Resource Management is defined as the strategic kind of approach
to effective management of the organizational workers as this helps the business in gaining
competitive advantage.
Employees of the organization are the pillar and the relationship between the different
employees is broad concept and this is one of the crucial functions of the HRM. Furthermore,
the HRM helps in maintaining and fostering the employee relationships and this is the ability
to influence the work and behaviours inputs.
The main aim and purpose of the report is to analyse the different HR related
problems which has been faced by CST company along with providing recommendations
which will help in solving such issues. There are different functions of HRM which is
required to be achieved by the organization in managing and retaining the talents in the
organization which will help the company in gaining competitive advantage.
Background of ComSyst Technologies (CST)
CST is one of the largest multinational companies that deals with systems and
software developers that helps in serving the different emergency and defence services
industries. The company has different offices in various parts of the country that includes
Australia, India, Philippines, South Korea and United States (Armstrong & Taylor, 2014). It
has been seen in the respective case study that the company has faced huge loss as they have
lost three major kinds of tenders to the competitors and the market share has been declined in
the last two years as well.

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Furthermore, this was seen that this loss has affected the entire performance of the
different employees who worked with the respective organization and there was low
engagement of the employees in the entire organization. Additionally, there was decline in
the retention of the staffs and resignation of the different key specialists as well (Banfield &
Royles, 2018).
Objectives of ComSyst Technologies (CST)
To ensure that the CST is well positioned in comparison to the other competitors in the
market and attract and retain the different talents in the organization
The main essence of the objective is to gain and retain talents in the organization as
this will assist them in managing the different activities in an effective manner and the
company will be able to gain huge productivity in the entire competitive market as well.
Furthermore, the employees help in creating positive environment and this increases the
morale of the employees in the organization (Brewster, Chung, & Sparrow, 2016).
To create a team which is based on high performance culture
In order to create a team which is based on high performance, this is required to
analyze the different kinds of capabilities which will maintain the competitiveness of the firm
and this will enable the organization to gain more competitive advantage in the entire market
effectively (Carberry, 2012).
To build the employee performance and capability
The employees’ performance is required to be improved by providing proper training
to the employees in an appropriate manner which will assist the company in gaining more
profitability in comparison to the other competitors in the market. This is the key component
for the success of the organization and this will measure the growth of the employees and
organization as well (Deal & Kennedy, 2008).

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In the next section, the discussion of the three main objectives will be addressed with
the help and inclusion of the different literature review and theories which will assist in
managing the different kinds of retention of the talents in the organization and build
employee performance and capability.
Main Discussion
Attract and Retain Best Talents
The retaining and attracting the best talents in the organization is essential as this
helps in improving the overall productivity of the firm in an effective manner. It has been
seen that the retaining and attracting the best talents in the organization will help the
company in retaining their competitive position and this will increase the potentiality of the
employees as well (Deal & Kennedy, 2008).
It has been seen that in CST Company, there were different talented employees who
were resigning from the organization as they were not happy with the environment of the
organization as they were suffering loss and this decreased the morale of the employees as
well. It is essential for CST to retain their valuable candidates or employees in the
organization who are the main assets of the organization (Dhar, 2015).
It has been proved that there is no such organization which can survive without the
talented employees and this can become indispensable in nature and the top performers of the
organization are leaving the job due to low morale and low motivation which is being
provided to the employees. Each and every individual in the organization to adjust with the
others and the employee is compatible with the activities of the respective organization as
well (Edwards, Sieminski, & Zeldin, 2014).
CST needs to manage the employee turnover in the organization which will attract
quality employees and the respective company needs to be well-positioned in the future to

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reduce the staff turnover and this will improve the entire goodwill of the firm in the future.
There are different theories through which the employee retention can be analyzed and this
can be adopted by CST as this will improve their productivity.
Maslow’s Hierarchy Theory can be adopted by CST in which the different demands
of the employees are analyzed and this will assist in managing the different demands of the
employees effectively (Elnaga, 2013). Furthermore, Herzberg’s and Maslow’s Hierarchy
theory can be used jointly wherein the motivation and hygiene needs can be ascertained
which will improve the morale of the employees effectively. Furthermore, in Maslow’s
theory, the different general needs of the employees such as salary and increase in the morale
of the employees is essential along with job enrichment which will improve the productivity
of employees and organization as well effectively as well (Field, 2017).
Figure: Maslow and Herzberg’s Theory of Motivation
From the entire figure, this can be analyzed that the motivation is essential and plays a
vital role in managing the morale of the employees as this provides boost in the office and
this assist in fostering the positive work culture in the organization effectively as well. CST
needs to cultivate the positive working environment by rewarding the high performing

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employees and this helps in managing the entire productivity of the organization effectively
as well. The HR department needs to be sure while selecting the right candidate and this will
help the company in becoming successful to provide them with special treatment as well
(Field, 2017).
For example- Woolworths is one such best example company in which this has been
seen that the company is well positioned in nature and they are successful in retaining and
attracting various talents in their organization (Gall, Gall, & Borg, 2014). Woolworths try to
provide the employees with different kinds of motivations such as providing them with non-
financial and financial rewards such as providing the incentives to the employees and
motivating them with the help of different activities which motivated them and increased
their morale as well.
Create Team Based High Performance Culture
CST needs to build high performance culture organization as this helps in managing
the different demands of the employees in an effective manner. Furthermore, this has been
seen that company culture is not regarding providing perks or happy team hours, however
this is the set of behaviours and norms which helps the organizations in achieving the
superior results and setting clear objectives in the organization as well (Rees, 2017).
In other words, culture drives a high-performance organization and this is required to
be achieve better financial and non-financial results by satisfying the employees by providing
both financial and non-financial results (Northhouse, 2013). In CST, this has been seen that
there is less high-performance culture in which this has been observed that the employees are
leaving the jobs and there are various specialists who are leaving the job because of the same
boredom kinds of tasks which are being performed by them in the organization.

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The high-performance culture is essential in nature and this is essential in nature that
there are ten qualities which are required to be ascertained for recognising the high-
performance culture such as:
Collaboration: Employees share, work well together and cooperate as well in the
different tasks performed by them (Northhouse, 2013)
Innovation: The company needs to encourage the employees with different new ideas
as this helps the employees in receiving new ideas through the organization.
Communication: This is the first quality in which the employees send along with
receive necessary information in an effective manner (Noe, Wilk, Mullen, & Wanek, 2014)
Agility: The organization adopts and responds to the different opportunities
However, in the case of CST, this has been seen that the performance culture is low
and this affects the morale of the employees in a negative manner as well. This has been seen
that the employee engagement is essential which is required to be performed by the
organization which will improve the overall productivity of the organization in a positive
manner.
For instance- Amazon is one such best examples of creating high performance
culture for the different employees in the organization. Amazon tries to improve the
employee engagement among the different employees by increasing the communication and
agility in the process of the communication. The collaboration is essential to be done which
will help the employees share and work well together efficiently.
Build Employee Capability and Performance
The employee capability and performance are essential for the organization which
helps in building employee performance and capability (Nguyen, Groth, Walsh, & Hennig‐

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Thurau). Furthermore, the performance of the employees can be ascertained with the help of
different performance appraisal methods which will help the company officials in
understanding and gaining knowledge on the different weaknesses and strengths of the tasks
which are being performed by the employees. The self-evaluation technique can be adopted
by the employees effectively which will improve the different weaknesses and gain more
competitive advantage as well (Kyndt, Onghena, Smet, & Dochy).
The employee capability can be built in an effective manner in which this has been
seen that the business can be improved with proper implementation of different strategies.
The capability building methods is required to be ascertained by companies which help in
establishing the performance which helps in managing the different tasks in an effective and
appropriate manner. The proper training along with coaching is required to be done which
helps and assists in analysing the performance of the employees in an appropriate manner
(Mahoney, 2015).
Furthermore, the peer exchange and learning techniques can be adopted by the
different companies in the entire competitive environment which will help in providing
technical assistance and this will increase the overall productivity of the organization as well.
The figure helps in analysing the different kinds of capacities which are required to be built
by the individuals in the organization and this helps in improving the capability of the
employees and increases the morale of the employees as well (Nguyen, Groth, Walsh, &
Hennig‐Thurau).
Building organizational capabilities such as the development of leadership or the lean
operations is the top most priority of the building capabilities which help the companies in
gaining more competitive advantage in the organization which will help them in becoming

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more influential and this will assist the company to be more competitive in comparison to the
other competitors in the entire organization (Dhar, 2015).
For instance- Samsung is one such companies which has adopted the capability
building technique for the employees in the organization as this helped them in managing the
different kinds of tasks in an effective manner. It has been seen that the employees are being
provided with adequate amount of training and coaching which has helped and assisted them
in being more competitive in comparison to the other competitors in the market. Samsung
tries to input the leadership development strategy which helps the company and the
employees to be aware of the different kinds of assistances which will be influential in nature
to be more competitive in nature to gain popularity.
Recommendations
Therefore, it can be recommended that there are different strategies which is required
to be adopted by CST as to gain more competitive advantage and this helps them in managing
more popularity in the entire market.
Recommendation 1: Attracting and Retaining Best Talents

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There are different recommendations in attracting and retaining best talents in the
entire market by rewarding the employees and making the entire process effective in nature.
There are different recommendations such as:
Recruiting the right candidates in the organization which will assist the CST company
in managing the different talents in the organization as well. The recruitment along with the
training of the employees is provided in such a manner in which this has been seen that the
employees are being trained in order to perform the different activities in an efficient manner
and this will improve the productivity and creates positive essence in the organization as
well.
Improving the employee engagement in the organization by improving the overall
morale of the organization in an effective manner which will help the employees in being
more competitive in nature. The employee engagement in the organization is essential as this
will make the employees feel that they are important and they are being valued in the
organization as well which will affect the activities of the organization in a positive manner
as well.
Rewarding the different employees in the organization in which this helps the
employees in increasing their morale and the improve the motivation which is being provided
by the employer in the organization.
Improving the salary structure of the employees in which this has been seen that the
employees in the organization can be more creative while creating different perks and offer
the employees in order to move upwards.
Emphasize the different benefits to the different employees in the organization which
will help the employees in order to improve the morale of the employees and this will
increase the overall productivity of the organization as well.

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The employers of the organization need to understand the different creative responses
of the organization which helps the employees in analyzing the different aspects of the
organization and this will help the company in being more competitive in nature as well.
Recommendation 2: Create a team based high performance culture
CST needs to create a team with high performance culture in which the process of
communication is required to be improved and this will become more innovative in nature.
Furthermore, this has been seen that the company needs to improve the overall culture of the
team more effective by introducing the agility and other innovative procedures such as
providing the employees with different opportunities to showcase their talents and this will
increase the talent of the organizational capabilities more effectively and efficiently.
Recommendation 3: Build Employee Capability and Performance
CST needs to build employee performance and capability which helps them in
managing the different efficacies in an appropriate manner. The respective company needs to
improve the building capability in such a manner in which the company needs to provide the
different coaching and training to the employees and this will help the company and the
employees to gain more competitive advantage as well.
Conclusion
Therefore, this can be concluded that the human resource management is essential
concept which is required to be adopted by the organization CST as to gain more competitive
advantage. Furthermore, the retention of the talents is required to be done which has helped
them in managing the different talents and this will help them in building competencies as
well in the entire competitive market. The CST Company has implied different issues which

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has led them to be losing their tender against the other competitors and this has affected their
brand image in comparison to the other competitors in the market.
Additionally, this has been seen that the company has increased the retention and
performance strategies which has assisted the company in becoming more competitive in
nature in comparison to the other competitors in the entire market. Lastly, the
recommendations have been provided which has helped CST Company in being more
competitive in nature and gain more productivity in comparison to the other competitors in
the entire economy as well.

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