Overcoming Barriers and Strategies on Perspective of Shangi -La Hotel

Shangi -La Hotel EXECUTIVE SUMMARY This report is based on overcoming barriers and strategies at Shangi -La Hotel. Executive SUMMARY2 INTRODUCTION 1 LITERATURE REVIEW1 Different forms of communication 1 Principles of better communication3 ANALYSIS AND DISCUSSION3 Personal Communication Evaluation 4 CONCLUSION 5 REFERENCES 6 INTRODUCTION In order toovercomebarriersandformulatingstrategies, communication plays an important role. It plays important role in hospitality industry as organisations uses effective communication

Overcome barriers and
strategies on perspective
of Shangi -La Hotel

EXECUTIVE SUMMARY
This report is based on overcoming barriers and strategies at Shangi -La Hotel. It includes
includes various forms of organisational communication. It further discusses about principles of
effective communication in order to enhance communication practice. It further discusses about
personal communication evaluation where strengths and weaknesses are clearly evaluated. It is
recommended to take part in training and development programmes in order to overcome from
weaknesses.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................1
Different forms of communication..............................................................................................1
Principles of better communication.............................................................................................3
ANALYSIS AND DISCUSSION...................................................................................................3
Personal Communication Evaluation...........................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In order to overcome barriers and formulating strategies, communication plays an
important role. Communication is an act in which information, ideas or thoughts are exchanged
with others individuals via system, signs and so on. In the modern world, it reduces distance by
making flow of information in faster speed as well as sharing opinions, ideas helps in preparing
for the future uncertainties (Aharoni, 2014). It plays important role in hospitality industry as
organisations uses effective communication to take decisions based on various functions of
management in order to perform activities with the purpose of attaining objectives. To
understand business communication concept, Shangi -La Hotel is selected. Effective
communication is important at chosen hotel as it provides base of actions, helps in coordination
of efforts of various people at work place, provides effective leadership which boost employee
morale and increases profitability. This present report includes purposes along with principles
behind various forms of organisational communication. It further discusses about principles of
effective communication in order to enhance practice. Lastly, it includes evaluation of various
communication practices.
LITERATURE REVIEW
Different forms of communication
Communication is a process where information along with ideas are passed or exchanged
between one individual to another in order to facilitate interaction and building human relations
at workplace. There are various forms of communication which are used by managers of Shangi
-La Hotel for passing information with outside world as well as members of the organisation.
Some of the forms of communication are as follows:
Emails: According to Jackson, (2014), email is a transmission of messages or
information over communication network. In order to send emails, email address is required.
Information is exchanged in fast speed as well as easy to use. It is used by managers of selected
hotel as a medium to exchange messages with numerous people at the same time. The
researchers says that these are flexible, provides confirmation, communicating procedures or
orders within organisational boundaries, providing status updates and so on but at the same time
these are impersonal, creates lot of misunderstandings, often used for malicious purposes,
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associated with problems of spams and includes viruses which hamper information in attached
documents.
Meetings: According to Kasper and Kellerman, (2014), meeting refers to gathering of
five or more people for the purpose of discussing issues by exchanging ideas or thoughts in order
to arrive at particular decisions for solving problems. Purpose of holding meetings at Shangi -La
Hotel are to understand changing circumstances, explaining or presenting ideas for expansion of
business, reaching to a conclusion to resolve problems, providing feedbacks for new ideas as
well as employee performances. The researcher says that meetings are good as they saves time
by interaction of experts to take bolder decisions, helps in preventing mistakes, develops ideas
and exchange of information based on new regulations as well as technologies to be used by
selected hotel for delivering services to clients. On the other hand, meetings are expensive or
uneconomical to arrange and leads to conflicts while arriving at some decision.
Face to face communication: As per Lam, (2015), it is a concept of oral communication
where two or more individuals share their view points based on some topic. Managers of chosen
organisation face to face communicates with staff members in order to delegate responsibilities,
new rules and regulations, communicating orders passed by top level management. Purpose of
such form of communication is to communicates with clients to understand the perception
towards hotel services provided to them and to get new ideas for development or improvements.
Such type of communication helps in getting responses immediately from audiences as well as
instant feedback for new strategies from internal members. On the other hand, researcher says
that such form of communication is not suitable for interacting with distant audiences.
Video conferencing: According to Nicholas and Steyn, (2017), it is an interactive
communication which allows interaction of two or more people sitting at distant locations by
using telecommunication techniques such as Skype, Teamviewer and so on for the purpose of
share ideas or discussing about problems. Such investigator says that it is good for the selected
firm as it increases efficiency by quickening the meetings with people sitting at distant places as
well as implementing decisions to boost productivity of hotel. It is expensive in nature as it
requires high set up costs for telecommunication systems and lacks interpersonal interactions.
Problem of international time zone is associated with managers in different countries who wants
to communicate with video conferencing.
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Principles of better communication
There are various principles of communication which helps in transferring or exchanging
information in the manner they are framed by management of any company. Various principles
of communication used by managers of Shangi -La Hotel are as follows:
Clarity: According to Parhankangas and Ehrlich, (2014), principle of clarity states that
information must be transmit in clear format which is understandable by receiver of the message
or information. Managers of selected organisation convey messages confidently as well as
clearly in such manner which is understandable by employees at one time.
Attention: As per Piekkari, Welch and Welch, (2014) , principle of attention says that
attention must be paid by sender or receiver on the message. Sender should pay proper attention
while preparing the message and at the same time receiver should also pay full attention which
reading or understanding the message. In chosen enterprise both sender and receiver pays
attention which increases efficiency in accuracy of delivering the message or information.
Conciseness: From the viewpoints of Rendtorff, (2016), principle of conciseness is based
on writing or expressing thoughts or ideas in few words only. At selected hotel, information or
ideas are frames in plain, simple, short words or brief sentences while giving orders to
employees at the time of providing directions to complete activities in effective manner.
Control over language: According to Sorrells, (2015), this principle says that a person
should have control over language while framing the messages. Managers or employees of
Shangi -La Hotel makes sure that they have control on language while transmitting the message
or idea. They do not use abusive as well as offensive language which has chances to affect the
conversation.
ANALYSIS AND DISCUSSION
Communication is used for exchanging informations or ideas between employees and
managers at Shangi -La Hotel. From the above discussion it has been analysed that emails helps
in sending information through communication network to managers in order to follow
guidelines provided by top level management to solve problems or issues at workplace. Meetings
are used by experts of selected hotel for discussing about new projects or strategies to be used for
promotion in competitive market. Face to face communication is used by managers to provide
instructions to employees to follow procedures while delivering services to clients and to
understand the perception of audiences towards such organisation. Video conferencing impacts
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in interacting with experts or top level management in emergency situations when such
authorities are at distant locations.
With the help of these forms of communication, managers with other departmental units
such as finance, marketing and so on can exchange information or ideas which will help in
increasing collaboration. By using video conferencing or emails, information based on market as
well as behaviour of consumer of different countries can be acquired and further modifications
can be made on strategies. Through face to face communication, relationships are build with
different managers and performance reports are exchanged at the time of appraisal. Thus, all
such aspects helps in collaborating with other department in effective manner.
Effective communication is very important in order to transmit information in effective
manner. Principles of communication plays significant role at the time of framing information or
delivering and understanding the message (Richards and Schmidt, 2014). Clear message without
abusive language helps in exchanging ideas frequently which helps in improving practices of
communication. At the same time, concised messages are easy to understand and helps in
providing directions to complete activities in effective manner. Proper attention while framing as
well as understanding the information also improving communication procedures.
Personal Communication Evaluation
Communication
skill
Importance Strength Weakness Strategy to
overcome
weakness
Interpersonal
communication
To communicate
well with other
who visits hotel.
Very Good - -
Presentation To deliver
services to clients
in presentable
manner
- Good By participating in
training and
development
programmes.
Team management
skills
To manage team
members and to
coordinate with
Excellent - -
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other
departmental
units.
Personal attributes:
Problem solving
skill
Adaptability
To solve
uncertain
problems.
To adapt in
dynamic
circumstances
Very Good -
Good
-
By observing
others how they
adapt to dynamic
situations.
From the above personal communication evaluation, it has been analysed that strengths
are interpersonal communication, team management skills as well as problem solving skills
where as weaknesses are presentation and adaptability. Participating in training and development
programmes as well as observing others how they adapt to dynamic situations are adopted to
overcome from such weaknesses.
CONCLUSION
From the above report it has been concluded that business communication plays
important role in transmitting information, ideas or expressing thoughts to solve problems and
improving relationships with other departments. Different forms of communication are emails,
meetings, face to face communication: and video conferencing which are used by managers to
share information in order to make critical decisions. Principles of better communication are
clarity, attention, conciseness and control over language which helps in improving processes of
communication. The strengths are interpersonal communication, problem solving and
weaknesses are unable to adapt to new environment and presentation skills.
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REFERENCES
Books and Journals:
Aharoni, Y., 2014. Coalitions and Competition (Routledge Revivals): The Globalization of
Professional Business Services. Routledge.
Jackson, J., 2014. Introducing language and intercultural communication. Routledge.
Kasper, G. and Kellerman, E., 2014. Communication strategies: Psycholinguistic and
sociolinguistic perspectives. Routledge.
Lam, C., 2015. The role of communication and cohesion in reducing social loafing in group
projects. Business and Professional Communication Quarterly. 78(4). pp.454-475.
Nicholas, J. M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.
Parhankangas, A. and Ehrlich, M., 2014. How entrepreneurs seduce business angels: An
impression management approach. Journal of Business Venturing. 29(4). pp.543-564.
Piekkari, R., Welch, D. and Welch, L. S., 2014. Language in international business: The
multilingual reality of global business expansion. Edward Elgar Publishing.
Rendtorff, J. D. ed., 2016. Power and principle in the market place: On ethics and economics.
Routledge.
Richards, J. C. and Schmidt, R. W., 2014. Language and communication. Routledge.
Sorrells, K., 2015. Intercultural communication: Globalization and social justice. Sage
publications.
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