Introducing the concept of marketing including current and future trends

This presentation introduces the concept of marketing and discusses its current and future trends. It explains the key roles and responsibilities of a marketing manager at EE Limited and how they influence and interrelate with other functional departments. The presentation also addresses the values and importance of the marketing role in the context of EE Limited and emphasizes the significance of effective interrelationship between different functional departments.

TASK 1
Marketing Essential

Introducing the concept of marketing including
current and future trends
The marketing is the philosophy by which an
organization can study the needs of its
customers and then take several course of
actions to satisfy those needs better than the
rivals.
From the establishment of the business to the
present time, this framework has been changed
with the time.
In modern era, EE Limited has developed strong
marketing plans and strategies to identify the
customers’ requirements.

Conti....
Societal concept is the current marketing
trend.
Apart from this, future trends of marketing
will be based on tools and techniques. These
will be digital marketing methods, mobile
technology, online marketing etc.

Overview of the marketing process
For EE Limited, marketing process is as
follows:
Situational analysis
Marketing strategy
Marketing mix decision
Implementation and control

Explaining the key roles and responsibilities of the
marketing manager at EE Limited
Carry out market research: conducts a
proper market research to gain a clear
understanding of what the consumers are
really want or expect from the company side
related to services or products.

Conti....
Setting of marketing strategy: responsible
for developing marketing strategies to
promote the existing and new services in the
marketplace.
Customer relationship management:
collects the information about the customers
and prepare a survey to determine whether
the end users are satisfy with cited firm
mobile communication services or not.

Conti...
Determining new business opportunities:
becomes easy to analyze the buying
behaviour and pattern of end users in various
situations.

Explaining how roles and responsibilities of marketing influence and
interrelates with other functional departments of EE Limited
In this context, the role and responsibilities of
marketing inspire other functional
department of cited organization is as
follows:
Finance
Production or operational
Research and development
Human resource management

Addressing the values and importance of the
marketing role in the context of EE Limited
By considering this, the values and
importance of marketing role in the context
of EE Limited is as follows:
Managing and changing strategies
Good communicator
Creating good brand image
Boost up sales volume

Emphasising on the significance of having effective interrelationship
between different functional departments of EE Limited
It delivers various benefits to the firm in
terms of improve sharing of information,
decision making process, pricing decisions
etc.
By effective coordination and cooperation
between all functional areas of EE Limited, it
will deliver the significance benefits to the
business.

References
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