(P24) Research Project

Travel and Tourism Management

TITLE: " To determine those influential factors that directly impacts upon the satisfaction level of customers- A survey on Ryanair Airlines
".
Aims and objectives
"To determine those influential factors that directly impacts upon the satisfaction level of customers- A survey on Ryanair Airlines".
 To explore the factual insight of customer satisfaction in the airline industries of UK.
 To illustrate the worth of upholding the fulfilment level of customers in Ryanair Airlines.
 To discover such persuasive means that directly tends to impact upon the satisfaction level of customers in Ryanair Airlines.
 To recommend certain extensive strategies to intensify the fulfilment level of the customers aligned with Ryanair Airlines.
Research methodology
Philosophy: Interpretivism
Approach: Inductive
Data collection: Primary and secondary
Data analysis: Qualitative
Literature review
It is in accordance to the presented standpoint of Yoshida and James (2010), where there exists discrete
influential means that tends to impact upon the fulfilment level of the customers. These are certain dependable
measures that can be identified after carrying out a prompt investigation to address the distinct viewpoint of different
type of consumers. Yoshida and James (2010) has hereby depicted budget to be the most important concern of most of
the customers where the adopted pricing strategy of the firms largely affects their buying decisions.
· Low cost products
· High brand recognition
· Wide range of commodities
· Varied promotional schemes
0 5 10 15 20 25 30 35 40 45
What is the most preferred service
of Ryanair as per your own
experience?
Percentage
RECOMMENDATIONS
A coherent suggestion for Ryanair Airlines is to make an active presence in the social
media tools along with the help of their official website where they can eminently
tract their consumers. It is however with a prime adoption of certain observatory
measures as a supportive mean for them to confirm the fulfilled level of their
respective service users to know whether they are passably gratified from their
presented amenities or not.
REFERENCES
Yoshida, M. and James, J.D., 2010. Customer satisfaction with game and service experiences: Antecedents and consequences. Journal of sport management. 24(3).