Impacts of Social Media on Hotel Industry

TO CRITICALLY ANALYZE THE IMPACTS OF SOCIAL MEDIA ON HOTEL
INDUSTRY: A STUDY ON HOLIDAY INN HOTEL-CAMDEN LOCK HOTEL,
LONDON
Research project

Research aim and objecitves
Research aim – To critically analyze the impacts
of social media on hotel industry: A study on
Holiday Inn Hotel-Camden Lock Hotel, London
Research objectives –
To understand the meaning of social media and
its different types
To determine the applications of social media
initiative for hospitality industry of London
To explore the impacts cause by social media on
Holiday Inn Hotel-Camden Lock Hotel, London
To suggest the new ways by which Holiday Inn
Hotel-Camden Lock, London should increase the
effective use of social media for various benefits.

Research Methodology
Research philosophy: Positivism research
philosophy
Research approach: Inductive approach
Research design: Descriptive research design
Data collection: Primary and secondary
sources of data collection
Sampling: Purposeful sampling
Sample Size: 20 respondents of marketing
department
Data analysis: Qualitative technique

Theme 1: Most of the employees working in marketing
department of Holiday Inn Hotel-Camden Lock, London from
more than 3 years.