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( P29 ) Marketing Planning

   

Added on  2023-04-07

13 Pages424 Words214 ViewsType: 214
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TASK 4 AND 5
( P29 ) Marketing Planning_1

INTRODUCTION
Sony smartphones segment is facing very bad time as
competitors such as Apple, Samsung are come up with the
updated technology and dominating the smartphones
segment.
( P29 ) Marketing Planning_2

Development of Marketing
plan for Sony smartphones
• Set vision and mission
• Situation analysis
• Setting target audience
( P29 ) Marketing Planning_3

CONTINUE...
• Action plans
• Resources required
• Monitoring
( P29 ) Marketing Planning_4

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