Role of Advertising and Promotion on Sales Volume, Brand and Equity Creation

To identify the Role of Advertising and Promotion
on sales volume, brand and equity creation of an
organization”- A study on Sainsbury UK.

INTRODUCTION
 For the purpose of conducting the existing research, the
scholar has identified and evaluated wide range of topics.
 However, among different topics avalaiable, the scholar has
selected topic which is “To identify the Role of Advertising
and Promotion on sales volume, brand and equity creation
of an organization”

THE KEY SPECIFICATION OF PROJECT FOR THE PRESENT STUDY ARE MENTIONED BELOW AS:
 Title of study- To identify the Role of Advertising
and Promotion on sales volume, brand and equity
creation of an organization
 Introduction- The present research report will be
focusing upon finding out what potential impact does
the activities such as adversitment and promotion has
on overall brand image or sales of an organization..

CONTD....
 Research aim and objectives- The aim or purpose
behind conducting the present study is to identify the
Role of Advertising and Promotion on sales volume,
brand and equity creation of an organization.
 Literature review – This section of research will be
highlight the work carried out by other scholars and
researcher.