Effect of Marketing and Advertising Strategies on Brand Image: Case Study on Unilever

Research Project
To identify the effect of marketing and
advertising strategies on brand image of entity:
Case study on Unilever.

Table of content
Content Page number
Introduction 3
Research objectives 4
Data analysis 5
Conclusion 11
Recommendations 12
References 13

Introduction
 Marketing and advertisement strategies are playing an important role in
modern ear. They are helping to organization in fulfilling the need of
customer by offering different products and services.
 Current report is based on Unilever.
 Further different tools and techniques are used by researcher to meet out
with their goals and objectives.

Research objectives
• To assess the marketing and advertising strategies which has been adopted by
Unilever at their work environment.
• To ascertain the current brand image of Unilever as compare to their
competitors.
• To determine the impact of marketing and advertising strategies on brand
image of Unilever.
• To recommend some ways in which performance of Unilever can be
improved in more effective manner.