Role of BID in Strategic Planning in London Tourism

This assignment discusses the concept of BID and its role in strategic planning in the tourism industry in London. It explores how BID helps in improving services and customer satisfaction. It also highlights the history and current function of the Albert Hall and its benefits for the local area socially and economically.

Strategic Planning

INTRODUCTION.................................................................................................................................4
PART ONE...........................................................................................................................................4
A . Describe the concept of BID........................................................................................................4
B. Evaluation the role of BID in strategic planning in the tourism industry in London surroundings6
PART TWO...........................................................................................................................................7
A. History and current function of the Albert Hall and it’s benefits for local area socially and
economically.....................................................................................................................................7
B. Assessment of the reuse of historical buildings contributes to strategic tourism development in
London..............................................................................................................................................9
CONCLUSION...................................................................................................................................10
REFERENCES....................................................................................................................................11

INTRODUCTION
Tourism sector is a fast growing industry in the world because most of the peoples
wants to take rest from their busy schedules and want to explore new places and venues
(Bryson, 2011). Tourism industry is having boom in the number of customers so they are
improving their services. This assignment is based on the London tourism and it’s historical
buildings which are used by the government in the tourism, museum and art galleries. It is
having detail on the BID concept which helps to the tourism industry to make better services
in the London of their guests. Albert Hall is a famous historical building in the London which
is used as a concert hall. It is providing jobs to locals and as well as providing financial trade
in the relevant markets. So these type of historical buildings can be reuse by the government
to attract tourists towards them.
PART ONE
A . Describe the concept of BID
Tourism planning is need of the tourism sector to increase the productivity of the
sector towards the customers. Tourism planning is mostly goal oriented aspect which is
having focus to increase the services for the customers (Steiner, 2010). Most of the tourism
industries are wants to increase the number of customers in their country to increase the
profits and benefits. So they have to make analysis of the customers demands and they have
to increase the products and services to meet the customers demands and needs in their
products and services. The London is the famous country in the world for tourism and they
are having different types of features and qualities in it which is effective for them to attract
customers towards them. tourism planning is having phases and steps to make effective
development as per the needs of the customers. In the first they, organisations which are
working in the London tourism have to analyse the customers and needs, demands and
expectations to develop their products and services accordingly. After it they have to find out
those solutions which are effective to use for them to make a proper development for the
customers which can meet the tourists demands, needs and expectations in the products and
services. They have to make a prototype implement to analyse the results of these changes in
the tourism (Smith, 2013). At last tourism industries have to make full implement in the
tourism industry to meet the demands of the tourist in their work.
Tourism planning has a large importance in the context of the London because most
of the tourist is having large expectations from the London government and non government
organisations so this strategic planning can helps them to provide proper customers
satisfaction by them (Allison and Kaye, 2011). as the London is having different types of
tourism government has to tourism planning to make effective development of the tourism
sector in the London. Some points are here to explain the importance of the strategic planning
in the context of the London tourism:

Customer’s expectations: It helps to know about customers expectations, it helps to know
what is the demands of the tourist from them. as they are having tourist from various
countries so it helps to them to know about what are the demands and expectations of tourist
from a particular nation (Simons, 2013).
Effective development: Different sectors of tourism has a need to make effective
development so they have to use strategic planning. It has a steps in the development process
which helps to the tourism sector to make effective development in all sector like; historical
development, natural development, eco tourism, adventure tourism etc. By this government
can make effective development and they can make changes in the products and services of
the tourism industry which helps to them to provide customer satisfaction.
Customer satisfaction: It helps to the UK government to provide customers satisfaction in
tourism industry. As they are having a huge opportunity to increases the scope of the tourism
and they are having brand image in global aspects, this one helps them to make appropriate
development by the strategic planning (Short and et. al., 2013).
The Business Improvement Districts (BID) is related to the improvements of a
particular sector by the private and public sector organisations. In this all of the organisations
has voted for the betterment of the working environment of the sector. As the assignment is
having focus on the tourism of the London city, they are having different types of
organisation which are working in the tourism sector. They are having different types of the
government and non government organisations which are working in this sector and they are
having influence in the world tourism (Bryson, 2010). The BID concept helps to the tourism
industry to make collectives efforts for the betterment of the tourism industry and what are
the factors which can be improve by the government and non government organisations. As
well as it helps them to manage healthy competition in between the organisation which are
working in the tourism industry. It helps to the business organisation to find out more actions
which can be covered in the tourism sector to increases the betterment of the industry by
increasing the number of services (Cassidy, 2016). Most of the BID are funded by the
tourism organisation which are located in the London. The BID helps to analyse the needs of
the customers and develop services according to the needs and demands of the customers.
Business improvement districts is having huge role in the strategic planning, it helps
to the strategic planning to find out the sectors in which they can increase the services of the
customers satisfaction. Basically business improvements districts works in the analysis of the
customers demands and basic cause of the dissatisfactory elements in the London, on which
the UK government and private firm can work on it to improve the services as per the
demands and needs of the customers (Poister, 2010). The BID concept works on the problems
of the customers and as well as on the companies which are working in the sector. The
concept helps to the organisation to find out the impact of the global factors on their trade
style. As the most of the customers and tourist are becomes from the foreign countries so they
are highly affected by the global factors like; political, economical, technological and social
which is impacting on the business. The BID concept helps to the tourism industry to apply
effective changes in the tourism sector. It has focus on the sustainable tourism development

in all of the sectors which are related to the organisations improvements as per the customers
needs. It is essential for the organisation which are working in the tourism industries have to
make development of their organisation to provide more better qualitative services to the
customers which may provide better customers satisfaction by the products and services
(Subramoniam, Huisingh and Chinnam, 2010 Bryson, J.M., 2012 Galbreath, J., 2010 Peter,
J.P. and Donnelly, J.H., 2011). So in the over all view BID supports to the strategic planning
to make changes and development according the needs and demands of the customers.
BID has a potential to create positive influence in the strategic planning to develop the
tourism industry in the London, it is a historical city which is having different types of
buildings and palace which are the central attraction for the tourists and visitor which comes
in the London (Brinckmann, Grichnik and Kapsa, 2010). As well as the London City is
having different types of more attraction for the tourist like; eco tourism and adventure
tourism which are organised by the UK government to increase the number of tourist in
London which wants some extra enjoy in their tours. Organisations which are working in the
tourism industry can arrange formal meeting to discuss upon the points which are helpful and
supportive for them to increase the qualitative services. BID concept can helps them in this
matter, their leader has to use their innovative minds to discuss upon the basic problems and
cause which are faced by the organisation which are working in the London tourism industry
(Albrechts and Balducci, 2013). It helps them to make a conference on the betterment of the
tourism sector which may increase the quality and as well as it can develop more options in
the tourism industry of the London. The Bid concept helps them to make a proper
communication on the betterment of the which may provide them more business b y
increasing the products and services qualities and quantities. It emphasis on the factors which
are hinder in the development of the tourism industry so it helps them to side out hinder
factors and start the process of the development as per the discussions in between the
organisation (Albrechts, 2013). Bid concepts involves all types of the organisations which are
government and private so it helps to get the main objective which is customer satisfaction by
providing more better services and reducing the dissatisfaction element from the industry.
B. Evaluation the role of BID in strategic planning in the tourism industry in London
surroundings
The BID concept is having huge role in the strategic planning, it has an impact on the
involvement of the organisations which are working in the tourism industry in the London
City (Chen and et. al., 2010). It helps to the industry to find out the cause which are a hinder
factor for the development and increase the customer satisfaction. most of the customers
wants a quality services and a package of the services on their tour which reduce the
elements which can reduce the enjoy of their travel and tour. So the BID concept provide an
option to the companies which are working in the tourism industry to communicate on those
factors which can increase the value of services and input some positive ideas in the acts to
increase the variety of services by them (Bryson, 2010). Formal meets in between the
organisation can useful for the tourism industry to make a communication in between all of
the organisations to resolves the conflicts and as well as to make their focus on the
improvements of the services and analyse the demands and applied it in their acts. Most of

the organisation which are working in the tourism industry in the London is having focus to
deliver the best quality services which can make positive impact on the customers (Varum,
and Melo, 2010). Most of the organisations are providing luxury services in the
accommodation, transportation and foods so these all of the organisations are having business
rivalries so it is not an appropriate conditions for the BID (Svahnberg and et. al., 2010). Some
points are here which can describe the positive factors of the BID in strategic planning:
 It helps to the organisation to reduce the factors which are hinder in the improvement
of the tourism sector (Albrechts and Balducci, 2013).
 It has a focus on the betterment of the sector by the collective efforts of the
government and non government organisations.
Some negative points are here of the BID in the strategic planning:
 Business rivalries can harm the collective decisions of the tourism industry so they
have to take this BID concept in the positive way because it has a potential to provide
benefits to all of the organisations which are working in this sector (Li, 2010).
 Most of the times, those organisations win the BID process which has a great position
in the tourism industry so they can manage their personal interest in the decisions
which are made in the BID concept. So government organisations have to take
participate actively in this sector to reduce the personal interest of the private
organisation from the BID concept (Albrechts, 2013).
Non government organisations are not having their personal profits so they are having an
important role in this process (Bechor and et. al., 2010). They have to participate in this
process effectively and they have to lead in the BID concept because it can reduce the threat
of the personal interest of the private organisation. They can make better development of the
tourism industry of the London.
PART TWO
A. History and current function of the Albert Hall and it’s benefits for local area socially and
economically
Most of the historical places are made according to the traditional structure so it has
made by the old methods architecture (Albrechts, 2010). Most of the old and historical
buildings are having large spaces because most of the cities and countries are having lesser
population density so most of the architects made their structure as per the big size so these
historical places are having large open space which can be used by the government and
private organisation to use it for the business use. Mostly governments are having rule on the
historical places and buildings so they can use them according to the needs of them.
Hospitality, events and ceremonies can be organised by the government and non government
organisation in these historical buildings. Open area can be use by the organisation to
organise a party and ceremony in the open areas. Rooms which are available in the historical
building can be used by the organisation to provide accommodation to the tourists. It can give
a historical feel to the tourist which can helps the tourist industry to attract more customers

and tourist towards them (Daley, 2012). most of the old and historical palaces are having
stages and sets which are used by the king to communicate with their cabinet. Now it can use
by the event management companies to organise an event and any type of shows which can
give historical feels to the visitors which may increase their interest in the London city.
Many types of buildings are available in the London which can be used by the
government and non government organisation to organise a party, event and as well as they
can use it as a hotel to stay their tourists in it to take a royal feel (Rumelt, 2012). The Royal
Albert Hall is a historical and famous building of the London which is a central attraction of
the tourist. it is a royal building which takes huge efforts of the architects and builders to
make it a classic piece in the world. It was opened by the Queen Victoria in the year of 1871,
at that time many of the artist performs on the stage of the Royal Albert hall. It is situated in
the South Kensington in London, it has a superior location according to the design of the
structure. It is having a large stage which was used by the artist to give their performance for
the kings and queens in that time. It has a large stage and as well as it has a more than five
thousand seats for the visitors to see the performances of the artists on the stage. So it was a
central attraction for the visitors in that time and mostly the queen and king has use this stage
to show the performance to their national guests and entertain them by showing their culture
and art to them (Varum and Melo, 2010). Most of the time this stage was used by the dance
artists to show their dance and entertain the king and queens and their guests as well as.
Now this building is used by the charity organisations to use the fund which is
collected by the management from the visitors. This hall is registered as a charity trust ion
the London which is helping to the needy peoples and making charities without public an
government funding. It is open for the schools, orchestra, sports ceremony, dance
performances for the dance groups to use their money for the charity (Bryson, 2011). They
are working for the charity funding to provide benefits to their society. They are using their
strengths which can be used by the artists to show their talent in the public domain. It helps to
the artist and as well as to the society by making funding for the social helps. It has a large
capacity to sit for visitors so it can be used by the dance groups to show their performance to
locales. More than 390 performance in an year held on the stage and more than 400 out of
the stage area also it is having a high collection form the visitors (Brinckmann, Grichnik, and
Kapsa, 2010). It is [providing benefits to the society and as well as to the local economy of
the city, here is some points to explain the social benefits and economical benefits:
Social benefits: As the historical building is working for the charities and they are using their
funds for the society (Steiner, 2010). Funds which are collected by them are generally used in
the public charity to the betterment of the public in the London. As it is situated in the
London, they are having a focus on the local needs because it is their duty to make priority to
their local area. So they are developing their own local surroundings and providing education
and medication for those peoples and children which have a need of it. They are improving
the standard of living of local persons to increase the betterment of the local persons
(Subramoniam, Huisingh and Chinnam, 2010). This charity helps to the poor’s and needy
peoples which are having huge needs of the education and medication which is a basic
priority of the peoples which are located to the near by places of the Albert hall.

Economically benefits: It is related to the benefits which are provided by the The Royal
Albert Hall for the local economy (Allison and Kaye, 2011). As it is a central attraction of the
tourists and they want to visit it if they are visiting to the London. One more thing which is, it
has a large capacity of sitting arrangements so they are capable to manage more than five
thousand peoples in a day. It helps to the local markets and shopkeepers. Because most of the
visitors visit the local market and they expand their money in the local markets to buy
something to take a thing as a reminder of the Royal Albert Hall.
So the above given description is based on the Albert Hall which is providing helps to
the locales and reverting to the society which they need.
B. Assessment of the reuse of historical buildings contributes to strategic tourism
development in London
Most of the building can be reuse by the government and non government
organisations (Smith, 2013). It just have a need of little bit constructions to make changes in
the structure to make it according to the current needs of the customers. Some points are here
to explain the cause which emphasis to reuse the historical buildings to strategic tourism
development in London:
Attraction: Most of the historical places are central attraction for the tourists and visitors
which comes in the London so it makes a compulsion for the organisations which are
working in the tourism industry to reuse the historical places in the tourism. It has several
types of factors like accommodation and open area to stay and organise a party for the tourist.
It has a potential for the tourist to provide a historical feel to them which is effective to
maintain to the customers attraction in it (Simons, 2013). They are having different types of
options because they are having different types of historical buildings in the whole London
which can be used by the organisations.
Readymade Structure: It has main attraction for the organisation that they can uses their
building and structure for the business purpose which can reduce the cost of their investments
and as well as it helps them to attract tourist towards them. So it helps them to use the
structure for the hospitality and events. It has many types of features ford them to develop
tourists interest in it (Short and et. al., 2013). So it helps to the organisations to use their
investments in the strategic development of the tourism to increase the number of customers
and visitors for them.
Tourist Interest: Most of the tourist which comes in the London is having interest in the
historical buildings so it is essential and provide them proper solution to provide them better
treatment to manage their interest in the tour (Cassidy, 2016). By this they can manage
visitors interest in the accommodation and they can provide satisfaction in the
accommodation.
Some points are here which can describe the facts which focus on the reuses of the historical
buildings contributes to strategic development in London:
Positive aspects:

 Some of the buildings are extremely well in the conditions which can be used by the
organisations which are working in the London tourism industry (Poister, 2010).
 It is an effective option for the organisations which are working in the sector, because
it has a less investment in the building and structure so rest of the finance can be used
in the development of the tourism in the London.
 Most of the tourist wants to visit historical places and building which is the fact for
the tourist to visit London. So by this the UK government can increase the number of
visitors. They can make special package for the tourist which wants to stay in the
historical accommodation (Peter and Donnelly, 2011).
 As the Albert Hall is having large space in the internal structure and as well as in the
external area so it can used by the organisation to arrange some special event for the
visitors to increase the positive impact on the visitors.
Negative Aspects:
 Organisations which are using the historical places in the tour have to develop interest
in the customers accordingly otherwise can reduce the impact on them.
 Most of the historical places are not having appropriate facilities in it so tourism
sector have to increase all of the basic facilities in it to provide better customers
assistance (Galbreath, 2010).
 Most of the historical places are old and they are having threat of the damage of the
buildings so in the first tourism industry have to give preference to the customers
safety so they have to make better safety precaution for the visitors during the visit of
the historical buildings. They have to analyse all of the historical buildings and give a
report to the government to make renovation in the building structure (Bryson, 2012).
CONCLUSION
The above concluded assignment is having focus on the strategic planning in the tourism
development of the London city. Business Improvement Districts (BID) concept is having
potentials to make development in the tourism industry which can increase the tourist
satisfaction. It has a focus on the proper development of the strategic planning as per the
communication with the government and non government organisation. It has an impact on
the positive changes in the tourism industry which can increase the customers satisfaction.
The above presented assignment is having details on the historical buildings which are the
central attraction for the visitors which comes in the London. Albert hall is a famous building
in the London which is providing social and economical benefits in that particular
geographic. Tourism sector can use their historical buildings in more effective way, it can
increase the customers interest and as well as it can provide better customers satisfaction.
Organisations which are working in the tourism industry have to use their historical building
in more effective way and they have to analyse the customers expectations regarding to the
historical buildings and as well as for the services which they have get from the tour and
travel organisations. So government have to focus on it and they have divide responsibilities
in the tourist organisations to develop the historical places as per the analysis of the tourist.

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Tourism & Visitor BIDs (TBIDs). 2016. [Online]. Available Through: < https://www.bids-
scotland.com/about-us/bid-models-in-scotland/tourism-visitor-bids-tbids>.
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