Role of BID in Strategic Planning in London Tourism

Strategic Planning

INTRODUCTION.................................................................................................................................4
PART ONE...........................................................................................................................................4
A . Describe the concept of BID........................................................................................................4
B. Evaluation the role of BID in strategic planning in the tourism industry in London surroundings6
PART TWO...........................................................................................................................................7
A. History and current function of the Albert Hall and it’s benefits for local area socially and
economically.....................................................................................................................................7
B. Assessment of the reuse of historical buildings contributes to strategic tourism development in
London..............................................................................................................................................9
CONCLUSION...................................................................................................................................10
REFERENCES....................................................................................................................................11

INTRODUCTION
Tourism sector is a fast growing industry in the world because most of the peoples
wants to take rest from their busy schedules and want to explore new places and venues
(Bryson, 2011). Tourism industry is having boom in the number of customers so they are
improving their services. This assignment is based on the London tourism and it’s historical
buildings which are used by the government in the tourism, museum and art galleries. It is
having detail on the BID concept which helps to the tourism industry to make better services
in the London of their guests. Albert Hall is a famous historical building in the London which
is used as a concert hall. It is providing jobs to locals and as well as providing financial trade
in the relevant markets. So these type of historical buildings can be reuse by the government
to attract tourists towards them.
PART ONE
A . Describe the concept of BID
Tourism planning is need of the tourism sector to increase the productivity of the
sector towards the customers. Tourism planning is mostly goal oriented aspect which is
having focus to increase the services for the customers (Steiner, 2010). Most of the tourism
industries are wants to increase the number of customers in their country to increase the
profits and benefits. So they have to make analysis of the customers demands and they have
to increase the products and services to meet the customers demands and needs in their
products and services. The London is the famous country in the world for tourism and they
are having different types of features and qualities in it which is effective for them to attract
customers towards them. tourism planning is having phases and steps to make effective
development as per the needs of the customers. In the first they, organisations which are
working in the London tourism have to analyse the customers and needs, demands and
expectations to develop their products and services accordingly. After it they have to find out
those solutions which are effective to use for them to make a proper development for the
customers which can meet the tourists demands, needs and expectations in the products and
services. They have to make a prototype implement to analyse the results of these changes in
the tourism (Smith, 2013). At last tourism industries have to make full implement in the
tourism industry to meet the demands of the tourist in their work.
Tourism planning has a large importance in the context of the London because most
of the tourist is having large expectations from the London government and non government
organisations so this strategic planning can helps them to provide proper customers
satisfaction by them (Allison and Kaye, 2011). as the London is having different types of
tourism government has to tourism planning to make effective development of the tourism
sector in the London. Some points are here to explain the importance of the strategic planning
in the context of the London tourism:

Customer’s expectations: It helps to know about customers expectations, it helps to know
what is the demands of the tourist from them. as they are having tourist from various
countries so it helps to them to know about what are the demands and expectations of tourist
from a particular nation (Simons, 2013).
Effective development: Different sectors of tourism has a need to make effective
development so they have to use strategic planning. It has a steps in the development process
which helps to the tourism sector to make effective development in all sector like; historical
development, natural development, eco tourism, adventure tourism etc. By this government
can make effective development and they can make changes in the products and services of
the tourism industry which helps to them to provide customer satisfaction.
Customer satisfaction: It helps to the UK government to provide customers satisfaction in
tourism industry. As they are having a huge opportunity to increases the scope of the tourism
and they are having brand image in global aspects, this one helps them to make appropriate
development by the strategic planning (Short and et. al., 2013).
The Business Improvement Districts (BID) is related to the improvements of a
particular sector by the private and public sector organisations. In this all of the organisations
has voted for the betterment of the working environment of the sector. As the assignment is
having focus on the tourism of the London city, they are having different types of
organisation which are working in the tourism sector. They are having different types of the
government and non government organisations which are working in this sector and they are
having influence in the world tourism (Bryson, 2010). The BID concept helps to the tourism
industry to make collectives efforts for the betterment of the tourism industry and what are
the factors which can be improve by the government and non government organisations. As
well as it helps them to manage healthy competition in between the organisation which are
working in the tourism industry. It helps to the business organisation to find out more actions
which can be covered in the tourism sector to increases the betterment of the industry by
increasing the number of services (Cassidy, 2016). Most of the BID are funded by the
tourism organisation which are located in the London. The BID helps to analyse the needs of
the customers and develop services according to the needs and demands of the customers.
Business improvement districts is having huge role in the strategic planning, it helps
to the strategic planning to find out the sectors in which they can increase the services of the
customers satisfaction. Basically business improvements districts works in the analysis of the
customers demands and basic cause of the dissatisfactory elements in the London, on which
the UK government and private firm can work on it to improve the services as per the
demands and needs of the customers (Poister, 2010). The BID concept works on the problems
of the customers and as well as on the companies which are working in the sector. The
concept helps to the organisation to find out the impact of the global factors on their trade
style. As the most of the customers and tourist are becomes from the foreign countries so they
are highly affected by the global factors like; political, economical, technological and social
which is impacting on the business. The BID concept helps to the tourism industry to apply
effective changes in the tourism sector. It has focus on the sustainable tourism development