( P44 ) Advertising and Promotion

Advertising and Promotion
TASK 2

2.1Explain role of adverting in integrated
promotional strategy for a product
 Role of advertising
Advertisement in a visual as well as audio form in
which they promote on social media to promote
its product widely. The another form of
advertisement is a public relations which play a
effective role in controlling the message as it is
different from personal selling as in these
message is a personal message. It mainly include
through which information can be convey such as
magazines, television, radio, direct mail, blog, text
message and blog etc.

Continue...
 How advertising advertising integrated with
the promotional strategy
It is integrated with the promotional strategy that are
adopted by EE limited for promote its new product to
retain more audience. They applied social media
promotional strategy for retain more customers
through Facebook, Twitter and Instagram. Along with
that they also conduct trade shows in which they
deliver information about smartphone to the visitors
and they also used direct marketing for promoting its
product.