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Marketing Principles

   

Added on  2023-04-04

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Marketing Principles

Task 4

4.1 Plan marketing mix for two different segments in consumer markets for Vodafone UK
Elements Description
Product The major product of Vodafone UK is hand-sets which has 4 inbuilt
applications.
Price Price penetration strategy will be adopted.
Place Direct retail stores as well as online sources can be selected to distribute
the products.
Promotion In order to promote the mobile hand-sets, Vodafone UK needs to select
social media websites.

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