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Plan of marketing mix in two different segments

   

Added on  2023-03-31

10 Pages644 Words307 Views
TASK 4
Plan of marketing mix in two different segments_1
Plan of marketing mix in two
different segments
There are two types of segments can be develop within
Vodafone UK to make marketing plan such as demographic
and behavioural segmentation. They are as follows:
Demographic segmentation
Behavioural segmentation
Plan of marketing mix in two different segments_2
Demographic segmentation
In this way, Vodafone UK consist following marketing mix:Marketing mix Marketing planning
Product Vodafone UK, analysis market that assist to understand need
and requirement of different age group of people. Hereafter,
they can launch product within the market.
Price With the help of penetration pricing strategy, Vodafone UK
attracts different types of people who belongs to different
income group at workplace. Hence, products and services are
made according to income group of people.
Place New product will be distributed in various parts of UK market
such as physical and online stores, etc.
Promotion In order to promote the products and services, the chosen firm
can use advertisement, sales promotion and personal selling.
Plan of marketing mix in two different segments_3

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