Marketing Essentials: Roles and Responsibilities of the Marketing Function

This document discusses the key roles and responsibilities of the marketing function in organizations. It explores the importance of marketing in driving business growth and highlights the various tasks and activities involved in marketing. The document also provides insights into the wider organizational context in which marketing operates.

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Marketing Essentials
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Lecture’s Note

Marketing Essentials
Table of Contents
Introduction.................................................................................................................................................3
Task 1..........................................................................................................................................................4
Key roles and responsibilities of the marketing function.........................................................................4
Roles and responsibilities of marketing relate to the wider organizational context................................6
SWOT analysis:........................................................................................................................................8
PESTEL analysis......................................................................................................................................10
Task 2........................................................................................................................................................12
7Ps of marketing mix.................................................................................................................................12
Product..................................................................................................................................................12
Price.......................................................................................................................................................13
Promotion..............................................................................................................................................14
Place......................................................................................................................................................15
People....................................................................................................................................................16
Physical evidence...................................................................................................................................17
Summary...............................................................................................................................................18
Task 3........................................................................................................................................................19
Marketing strategy for Samsung................................................................................................................19
Task 4........................................................................................................................................................21
Own contribution and learning..................................................................................................................21
References.................................................................................................................................................23
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Introduction
Marketing is very essential from a company’s point of view. It has been seen that a proper
marketing can make a product effective as far as the market is concerned. In this scenario it is
very essential to promote the products in the most effective way so that the customers of the
market come to know about the products and their specification. There are various stages of the
market through which the specifications of the product can be matched with criteria of the
customers. Proper customers, proper place for the business, the strengths and weaknesses of the
company, proper promotional plans of the products can be gained through much market research.
These research and analysis play very crucial roles as far as the products are concerned.
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Task 1
Key roles and responsibilities of the marketing function
The Samsung affiliation advancing division has general obligation with respect to creating pay,
extending bit of the general business and adding to association advancement and efficiency. In
their business, the displaying division may essentially be one individual, or it may fuse an
advancing boss or executive notwithstanding promoting heads responsible for limits, for
instance, publicizing, creations or events(Wirfs-Brock and McKean, 2009).
Framework
The senior individual from the advancing office expect obligation for setting exhibiting method
as per general association strategy and targets. The method may be to fabricate share in a specific
market division, for example, to enter another fragment, or to open another channel of dispersal,
for instance, the Internet, to accomplish a more broad geographical market. The advancing
branch of Samsung accomplishes simultaneousness on framework with the board or senior
organization gather before orchestrating endeavors in detail(BOONE, 2012).
Measurable studying
Measurable studying is a key commitment with respect to the exhibiting division. Investigate
helps the Samsung Company perceive publicize openings and get a prevalent appreciation of
customer needs(Wirfs-Brock and McKean, 2009). It is like manner helps them understand
contenders' qualities and weaknesses so they can make a move to guarantee business with
existing customers or win business from weaker contenders. The workplace can finish its own
specific research by inspecting industry reports, publicize data on destinations, or by achieving
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customers and prospects to concentrate their prerequisites and manners. Then again, they can
brief a measurable reviewing firm to finish the investigation(BOONE, 2012).
Thing Development
The displaying office works with Internal or outside thing headway gatherings to develop new
things or improve existing ones. The division looks at offers of existing things and perceives
openings in the tying run where there may be open entryways for the Samsung Company.
Advancing delegates give headway bunches information on customer needs and slants to help
them recognize the components or changes to combine in new things. Later in the thing
progression handle, the promoting division sets costs and prepares courses of action to dispatch
the thing(Durie and Maxwell-Crawford, 2003).
Trades
Exhibiting workplaces organize campaigns and make trades material to raise things and
organizations to customers and prospects. Dependent upon their open spending arranges, they
may mastermind publicizing endeavors, make email exhibiting programs, make exceptional
substance for the Samsung Company site, create official articulations or thing dispersions, for
instance, thing presents, association flyers, thing data sheets or customer announcements. They
may form and plan the extraordinary material in case they have aptitudes inside the workplace or
they may name publicizing associations or design firms to convey the work.
Bargains Support
Joint effort between the arrangements and advancing divisions can improve bargains execution
and quicken Samsung affiliation business advancement. The advancing office can give bargains
bunches choice leads by running ads that fuse an answer segment, for instance, a coupon or
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telephone number, or by encouraging visitors to the association site to enlist their purposes of
enthusiasm as a repercussion of a free handout or uncommon report. Exhibiting moreover
arranges presentations for the business gathering and supplies them with heaps of constrained
time material to accommodate customers and prospects.
Events
In Samsung Companies, publicizing divisions are accountable for organizing events, for
instance, shows, workshops, bargains gatherings or customer friendliness events. They organize
the collaborations of the event, booking show corners or meeting workplaces, for example, and
give event material, for instance, features, presentations or freebees. They furthermore raise
outside events to customers and prospects to ensure productive investment.
Roles and responsibilities of marketing relate to the wider organizational context
These days, the piece of publicizing in affiliations is excessively imperative, making it
impossible to be in any capacity ignored(Durie and Maxwell-Crawford, 2003). Limitless and
little affiliations are today looking for a comparable market and the most innovative and
proactive have created victors. Today's overall economy has comprehended the hugeness of little
affiliations and are logically giving them the truly fundamental support to keep up their
advancement. In this manner, an association's survival is dependent upon their keen advancing
attempts coupled by cash related operational among various limits inside their structure.
Contention has increased more than ever and as noteworthy advances are proficient in the usage
of development, the condition is not hinting at change. Web based systems administration streets
have been hindered by affiliations attempting to get the gathering of spectators with their thing
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and organization offerings. The lion's share of them have unquestionably fulfilled much
accomplishment and customers are more taught than they were two or three years back(Durie
and Maxwell-Crawford, 2003).
Exhibiting accept a fundamental part in working up associations among customers and the
affiliations offering to the market. It gives us the conviction to need to endeavor another thing in
the market instead of conditions where the things enter the market without presentation. This
makes the advancing limit essential in every affiliation autonomous of whether the affiliation is
an advantage or non-advantage centered(Seutin, Potvin and Kraenzel, 2014). Advancing shapes
the photo of the affiliation, how people relate the affiliations things or organizations and in all
actuality give people the assurance about their things or organizations(Nieto, 2002).
When it go to the regale drove affiliations, promoting is accountable for the extension in pay and
by enlargement increase in the affiliations efficiency. Moreover, the limit similarly helps creating
of the customer/statistic base for the affiliation. This is especially so when the affiliation is
dealing with a more prominent measure of corporate customers, and where decisions incorporate
more than one social event.
The advancing limit is also depended with stamping of the affiliation, bolster in notoriety
activities, publicizing and customer participation through information collection. Everything
dispatch starts with exhibiting and an end with promoting where by the workplace develops the
necessities of the purchasers and in the rouse of introducing the entity, the workroomoptimisms
to perceive whether the consumer'swishes were met(Nieto, 2002).
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Affiliations are fighting to be at the most noteworthy purpose of the customers mind and
meanwhile endeavoring to secure their bit of the pie. Exhibiting is at the point of convergence of
making customer commitment and customer upkeep. In this way, the limit finishes progressions,
campaigns now and again and this has been shown as a productive action in also attracting more
customers.
Without advancing, our brands won't be lit up and our affiliations would be latent. Affiliation's
flourishing is not quite recently controlled by the reasonable use of advantages for the distinctive
course of action of wander also by the relationship developed with the customers, which is a
segment of displaying(Seutin, Potvin and Kraenzel, 2014).
SWOT analysis:
When utilizing SWOT analysis, an association should be practical about its great and awful
focuses. Analysis should be kept particular by maintaining a strategic distance from hazy areas
and investigating in connection to genuine settings. SWOT analysis ought to be short and basic,
and ought to stay away from multifaceted nature and over-analysis, as a great part of the data is
subjective. In this manner, organizations ought to utilize it as a guide and not a medicine.
Strength
Samsung has presented a very impressive and advanced strategy which can be called the better
option compared with the current competitor of the Samsung. A research says that Samsung is
positioned in the fifth place in the IT management software market. There are some other
advantages in which it can be seen that Samsung has the strength to be in the top of the market.
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 Samsung is a very experienced IT management software management group that can be
termed as stability and viability.
 It not only offers the help in the field of job, students are also benefitted by this in the
school college or university level.
 The employees here are not the part of the union so there is very little scope for work
stoppage and the relation between employees are very good.
Weakness
 The advertising portion of Samsung is not so good. The strategy of Samsung is
limited to the Innovation and thinking.
 Some international operations are in less control rather than domestic as Samsung is
in partnership with Reliance instead of direct participation.
 There was a problem in 1997 within the organization and with its application
business. It was found that the different products are being used in the different
department of the company. Later on, this problem was solved but the impression of
the company that time became a bit bad.
Opportunities
Samsung has always been providing career opportunities for the deserving candidates.
The gate of the company has been opened always for those who are willing to get a job
with proper qualification. Moreover the recruitment process of Samsung goes on every
now and then which makes this organization more popular in the field of career building.
Threats
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There are many other companies in the mobile or electronic gadget market where
Samsung faces the biggest threats. It means that other mobile companies who always
want to offer new products with exciting features can be asssumed as the threats of
Samsung.
PESTEL analysis
Political: Political matters like political environment, rule, charges, rules on market,
exchanging concurrences and terrorizing of that specific country are the issues which touch
base in this review. It is not about Samsung but rather for any affiliation who wishes to
infiltrate into another state. In this way, before infiltrating into any new nation affiliations
ought to be aware of political circumstances in such realms(Reece, 2010). The saving
money emergency of 2007-2008 concerned the general creation advertises in UK and US a
great deal. Consequently it would be more advantageous a full review is set up for the
political conditions of that specific country.
Economical: The money related issues include the level of increment, premium charge,
benefits per capita, persevering points of view for market and excess rate. On the off
chance that the financial extension of a specific domain is dallying, then the pay and the
income of affiliation will endure.
Social: These parts incorporate customer endorsement; reach in the midst of the buyer,
and standpoint of nearby natives will's identity working with Samsung. On the off chance
that the approach of the staff towards the customer is not predominant, it will introduce
the wrong picture about the partnership and will trouble the organization picture.
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Technical: Innovation in this present age is favorable position to individual race, as its
starting individuals have never looked back; these most recent apparatus are not simply
collecting the assets and make individuals cost proficient, yet it additionally gathers the
need of human resources.
Legal: Legitimate matters incorporate administration control, working hour, age,
minimum income and wellbeing and security law. These can be assorted in various
countries; Samsung must be very much found out about these before opening a showroom
in any realm(Kameyama, Fujita, and Kaji, 2015).
Environmental: Ecological issue could be related with rescuing, power, water and climate
change. Damages done by the earth can't be confined to any business, yet one ought to
sidestep opening showrooms which are even to such inborn risks.
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Task 2
7Ps of marketing mix
In this report, different types of marketing strategies and techniques of Samsung will be analyzed
and discussed through 7ps marketing mix model. The marketing mix covers seven primary
fragments which measured as essential parts to escalate the present marketplace situation.
Besides that, seven classes of variables of the 7-Ps sellingcombination will be clarified in this
report based on Samsung. On the other hand, SAMSUNG is one of the established international
organization which provides consumer electronics products and services(Brown, 2009). On the
other hand, the practice of 7P's model can apprise the organizing and implementation of various
sorts of the promotionapproach of the administration. Alongside that, the SAMSUNG gives
quality products and service to their international customers(Seutin, Potvin and Kraenzel, 2014).
Thus, the impact of 7Ps of the marketing mix on SAMSUNG will be analyzed and discussed in
this report, and the factors of 7Ps model are discussed below:
Product
Furthermore, as indicated by the outlook of the running of the Samsung, it has been passed on a
quick and viable item as versatile which can attraction the thought of severalconsumer's brains.
As per points of view about products are dissected in many reviews, for example, intangible and
tangible. However, the indistinct products consolidate the non-clear possessions or standard sorts
of the arrangement. Additionally, they besides offer LCD displays, refrigerator, air conditions,
micro ovens, Micro SD cards, mobiles and remote speakers in a sensible esteem which a
customer can without a doubt purchase. Alongside that, the healthy products are considered as
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physical which is made in the association. As such, it is shaped by a particular industry which
makes any unmistakable electronic products(Wolfelt, 2013).
Samsung manufacture smartphones or handsets which incorporate Android, Windows, Java,
working systems. Correspondingly, the vast majority of the adaptablerepresentations which
showed in above is open in the provisions of Samsung. On the opposite part, LG is one of the
major rival company of Samsung. Regarding products, LG produces more costly electric
equipment than Samsung such as mobiles, tablets, laptops and LCD monitors in some cases. In
other words, Samsung has an advantage which is low price of products than LG(Richter, 2002).
Price
In order to complete the price of electronic products is one of the important selections which are
done by the company. The price of the product is one of the key segments of the marketing mix
which acknowledge a significant part in the mobile and electric industry. Regardless, the need of
the client is playing an essential to assess the price of the electronic products evaluated by the
SAMSUNG(Richter, 2002). Along with that, the price variable is one of the major segments of
the marketing mix which acknowledge an amazing part in the design business. Similarly, these
components help to settle an official price of the form articles of electronic products.
Remembering the ultimate objective to nearby the value of the item is unique of the key choices
which are done by the administration of the Samsung(Tank, 2011). Irrespective of the way that
the administrationwants to review unalike sorts of issues, for instance, the outside way for the
client, the particular total spread by the customer, the need of the customer, and so on. Along
these lines, the management of Samsung requirements to assessment the disapproval and price
want before displaying the price of the electronic products. Price estimation is one of the basic
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issues for an association before propelling an item in the market. The mission and vision of
SAMSUNG are that they are putting forth most new modern mobiles and electronic equipment
in moderate price to their clients. The adversary organizations of SAMSUNG offer exceptionally
expensive products to their clients such as LG(Tank, 2011). In addition, LG traditionally
estimates high or average price of their products due to high brand value and international
warranty scheme. Along these lines, there is a colossal chance to pull in those clients towards
their organization through small price strategy. These mechanisms make bulk to relax a total
charge of the item. In other sense, the stream statistical surveying is expecting an original piece
of accomplishing the chargeplan. Moreover, with the help of low price strategy, Samsung can
only draw the mind of their customers from LG. Moreover, LG has the low reputation in the
mobile market rather than Samsung, So, the management of Samsung needs to focus on mobile
market to beat their rivals LG.
Promotion
In order to extend the fame and attention to the form mobiles and electronic gadgets, the
promotion is one of the simple systems which is utilised by the SAMSUNG. Aside from that, it
can be instructed that the promotional package on SAMSUNG is a kind bright and productive
strategy which can draw the mind of customer's(Steinbock, 2005). For this situation, SAMSUNG
applies different sorts of promotional theories to give item related data to the clients. Apart from
this, the promotional exercises can also enhance and aware about a particular item in the
customer's core. For a case, an extraordinary car association advances an article like an auto in
the marketplace with low worth offer, and it is astoundingly conventional that individuals can
prompt the fervour on that particular automobile. Be that as it may, by the help of promotional
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development, the administration of the SAMSUNG can spread mindfulness among prevailing
and latentclients about the changes and advancements in the extent of design mobiles and other
electronic equipment. Alongside that, the promotion is the significant portion which is used by
the standard section. An association require promotional action to spread the mindfulness about a
particular item or service. On the other hand, the management of Samsung can cover object data
through various sorts of media including the internet. There are diverse types of media with the
end goal that TV, radio, daily paper, magazine and the web, fundamentally used by many
organizations for promotional exercises(Levenda, 2007).
As such, Samsung gives current offers, which fuses 10% rebate on each versatile set from 24th
December to first January as a confined dated offer. On the other hand, in the multi-purpose area,
the promotional improvement is not so much exorbitant but rather all the additionally
persuading. Like this, it can be informed that the advertisingdatabase of Samsung is a nice
immediate and productive approach which can inducement the dint of a customer. Through
online promotion, SAMSUNG can bring the greater part of the clients who needs slick and most
recent mobiles and other electronic equipment classified as sensible price(Payne and Frow,
2013).
Place
The residence is a gigantic adjustable of the 7Ps promotion mix, and it amazingly makes an
impact on the contemporaryselling condition to squaredrecent place is fitting for the suggestionor
not. With a definite end goal to grow the business, SAMSUNG needs to decide and select proper
place. Alongside that, it is reviewed that the UK, USA and other countries contain heaps of
individuals who visit configuration stores continually(Reason, Løvlie and Flu, 2016).
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Notwithstanding, the place of marketing must be real for the development of the association. At
the end of the day, the outlets of SAMSUNG ought to be positioned in a warmed zone, for
example, shopping centre, advertise, and so on. In other sense, SAMSUNG is by and by settled
as a conspicuous shape industry. On the other hand, it is an enormous demand about the
prevalence of this association. The adornment of showroom likewise helps the organization to
draw in the brain of a client. Therefore, the place is the extremely critical element of the
marketing mix. In addition, the dynamic market is tremendous in light of the way that there are
different most likely comprehended an outline. In this way, to figure the amount of customs and
benefit of the association, they want to make well known and pervasive mobiles and electric
equipment. Moreover, Samsung is proving service to across the world, but they need to select
under developing countries to business expansion in the low economy(Reason, Løvlie and Flu,
2016).
People
The rule of the organisation is controlling and managing the agents, and all business relies on
upon all community or accomplices. The handling structure is the brand of the promotion
arrangement of any connection that joins the job, idea and winning areas. On the other hand,
customer satisfaction is the most essential and vital to the accomplishment of the
company(Güngör, 2007) . In a way, the nature of appearance is an immediate portion which can
respect any customers in the form business. Alongside that, the criticism or contribution of
clients can update and redesign the interpersonal aptitudes of company’s labourers which incite
to the achievement. In the zone of shape, the basic procedure is that, era process and client
advantage prepare. Two procedures are additionally colossal as indicated by the management of
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SAMSUNG. In other intellect, with the backing of concrete commitments to regulars, the
administration of SAMSUNG can stick and gives major get ready to laborers to increase
execution.
In each and every business segment the people are required by an organization such as sales
marketing, promotional marketing, after sell service, home step service and other official works.
Apart from that, LG has the strong human resources and massive resources of
information(Güngör, 2007) . Thus, the management of Samsung needs to focus on HR
management for efficient candidate selection.
Physical evidence
The physical evidence is an appropriate section in the case of the marketing mix. In any case, it
is to an extraordinary degree stiff to know in the whole phone trade in light of the way that there
are no distinctiveharvestsexisting to the patrons. Regardless, it is to an impressive degree hard to
acknowledge in the cell phone commerce in light of the way that there are no
distinctiveharvestspresented to the regulars (Osterwalder et al., 2015). In this manner, there are
such countless are satisfied by the management way of the client mind authorities of
SAMSUNG. The physical evidence is playing an essential which was apparently notified by
Samsung because they started to focus on live physical appearance in order to launch Galaxy S8
grave and made a fabulous presentation which was aspirated by many people. The physical
evidence is a reasonable fragment, and in addition, Samsung offers door step service which only
possible by sufficient physical evidence and enthuses to satisfy a customer at any cost. These
types approach LG do not show through their physical evidence. Moreover, SAMSUNG offers
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different workplaces to express the real confirmation. Besides that, LG does not prefer to give
home service, and they are only focusing on the quality of the products(Osterwalder et al., 2015).
Summary
In the most recent couple of years, the giant procedure has been finished recollecting the original
goal to upgrade profit in the texture business. There are two or three sorts of effective exercises
saw in the material phone commerce, for sample, switch a troublesome situation, customer’s
scrutiny, wrangle about elucidation and resolve, client bolster, and so on. Besides, this evaluation
impacts the procedures of the marketing mix in SAMSUNG. Different types of marketing
strategies and techniques are discussed in the report which critically evaluates the marketing
styles of Samsung(Hill, 2012). Besides that, LG is another international organisation which
provides similar services like Samsung do. In addition, the management of Samsung needs to
pay more attention to various types of marketing techniques to draw the consideration of the
customers. Apart from that, with the help of the marketing 7ps model, Samsung can analyse
current market objectives and the requirements in order to provide essential services to the
customers. Moreover, customer satisfaction is the major initiative which only leads to an
organization to success. However, Samsung can satisfy their customers through low price
strategy. Therefore, through the assistance of the marketing 7ps model, the management of
Samsung can enhance development and quality of the products which helps to determine and
satisfy the customers(Hill, 2012).
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Task 3
Marketing strategy for Samsung
Marketing plan is one of the most important factor or any organisation. Samsung is one of the
most successful electronic companies in the world. The company is taking second position in the
world in the field of mobile sectors and also in the television sector the Samsung is the leading
company in the world. In the case of marketing the company has to follow some key steps that
will provide the best marketing opportunities and also to introduce their technological products
in the market.
Analysing audiences:
Targeting audiences is one of the major part in the marketing segmentation. While making a
marketing plan it is important for the company to understand their customers. In this way,
segmenting the market is a part of analysing the audience. Technological advancement has made
a great impact on the lives of all generation. However, the main concern of the company will be
to understand the customers properly and their preferences to produce their products according to
their needs.
Advertising:
Advertising can be very helpful for the organisation to introduce their products I the market.
Advertisements can provide their product information to their customers. In this way, the
advertisement can help the organisation to retain the customers and bring new customers in the
organisation. Proper advertisements can be done through television, radio and internet.
According to research it is very easy to say, internet marketing is the most helpful part for the
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marketing process. Thus, it is recommended to the Samsung to use the internet marketing for
promoting their products and service to the customers.
Developing media plan:
Planning for the media is very important for advertising. To plan a better approach through
media will provide better support to the company. In this way, making a plan for internet
marketing and television marketing will determine the company’s profitability in the marketing
process. There are several tools and techniques like; SEO, SEO to make the internet marketing
better. Making a SEO content for the product promotion will help the organisation to achieve
more customers and increase their customer base.
Marketing Campaign:
Marketing campaigns are the most effective way to increase the customers and to introduce the
products to customers. There are several techniques like live demo, door to door visit and direct
approach. These are the main players in the advertisement campaign for field marketing. In case
of field demo, the company should recruit employees to run the campaign to meet the customers.
Another campaign process is the online survey process. The survey can provide the best
understanding of customers’ preferences by making best survey. The survey process will figure
out the needs and their desire of products.
Conference:
Conference can provide the better acknowledgement too the Samsung company about their
customers. In a press conference, they can deliver the features of their products. Apart from that,
the press conferences can make the customers understand about the new products and the
services that the company is providing to them.
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Task 4
Own contribution and learning
In spite of whether they are overseeing issues, observing solicitation concerning the looking at,
or talking about significant examinations, when understudies team up on substance, they can
master the nuts and bolts. The reason they learn is genuinely obvious, when understudies work
with substance in a social event they are understanding things for themselves instead of having
the instructor reveal to them what they have to know. Right when understudies are attempting to
divulge things to each other, to fight for an answer, or to legitimize a conclusion, that affiliation
clears up their own reasoning and as regularly as conceivable it illuminates the reasoning of
different understudies. With the goal for social events to work profitably, understudies must
satisfy singular duties. Invaluable party individuals come set them up, add to the get-together
correspondence, they bolster each other, and they pass on extraordinary work on time. With the
target for people to work beneficially in social events, they have the advantage to presume that
the party will respect their individual obligations, to address practices that arrangement add up to
productivity, and to section the work decently among individuals. They can comprehend why
groups settle on favored choices over people. Understudies can perceive how trade viewpoints,
vital discourse, tending to, and basic examination can understand better arranges and execution.
In the event that understudies take an exam just and a while later do a vague exam from a get-
together, the social gathering exam score is every now and again higher in light of the way that
understudies share what they know, wrangle about the fitting responses, and through that
strategy can routinely discover their way to the correct answer. They can comprehend how to
function with others. Add up to work helps understudies comprehend how to function with
individuals outside their friend sort out, including the general population who have specific
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foundations and encounters. They can even comprehend how to function with the general
population who can't avoid denying them, and others they "revulsion" or need as mates.
Presently, it is totally genuine that understudies don't take in any of these things just by being
assembled in gatherings. Understudy states of mind about gathering work are regularly negative
and that is on account of they've been in bunches of gatherings where they didn't learn something
besides the reality they don't care for working in gatherings. A great part of the gathering work
utilized as a part of school classrooms is not very much composed or all around oversaw. Be that
as it may, when gathering work is deliberately developed and when instructors help understudies
manage those gathering dynamic issues that bargain bunch viability, understudies can take in the
substance and the abilities recorded previously.
It would likewise be decent to have the capacity to end this post with a reference of an
exhaustive audit of research on gathering work. I don't believe that piece exists. Explore that
records that understudies can take in these five things is so scattered over the disciplinary scene
that thinking that it’s all and after that formulating some approach to quantitatively look at the
outcomes is everything except unimaginable. Be that as it may, in light of the fact that the
discoveries aren't sorted out or incorporated does not reduce what has been archived on
numerous occasions in study after review. Understudies can gain from and with each other in
gatherings.
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