P(53) Marketing in Travel and Tourism

TASK 3
MARKETING IN TRAVEL AND
TOURISM

ISSUES IN THE PRODUCT, PRICE AND
PLACE ELEMENTS OF MARKETING
MIX
Product Issues
The organisation provides
limited products for solo
travelling to the visitors.
Need wide range of products
and services
Safety and security of products

ISSUES IN THE PRODUCT, PRICE AND
PLACE ELEMENTS OF MARKETING
MIX
Price issues
Quite expensive and dependent on the competitor price packages
The organisation prepares the plan as per budget basis so that cost
can be lowered.
Frequent changes in the global economy.
Currency exchange rate
Tax provision

ISSUES IN THE PRODUCT, PRICE AND
PLACE ELEMENTS OF MARKETING
MIX
Place issues
Needs to identify the high footfall place in the market so that
consumers can reach to the destination easily
Key destination places should importantly included in the
holiday packages
Promote the travelling to the new destinations.
Improvement in online media tools for buying and selling