P(55) Marketing Principles

Business

MARKETING PRINCIPLES
TASK 4

4.1 Vodafone marketing mix
•PRODUCT-
The Vodafone UK offer a wide range of features in its banking products or services to
its customers.
It gives an opportunity to its customer under which they can able to chat with their
friends and for business purpose, Audio and Video facility,
 They can able to send as well as receive message, change ringtones and acquiring the
billing information and able to send video clip and messages.

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PRICE-
They different pricing strategy for the different banking services
product to its customers
It offer a various pricing structure that are suited to various
customer groups.
Monthly pricing plans also available.

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PROMOTION-
They adopts the social media promotional strategy.
It used their own website and also adopts the social media website such as Facebook,
Twitter and Instagram etc.

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PLACE-
 The Vodafone UK are now operated their business all over the 300 in which
its has their own stores.
It sell their banking product or services to the independent retailers such as
Carp-hone Warehouse.

4.2 differences in marketing products and services to businesses rather than
consumers for
Vodafone UK
• In order to gain high profit and gain competitive advantage it is very important to
work with other business rather than consumers.
• Vodafone is also concentrating on other firms alone with customers. Cited firm offers
products to big organization at lower rates so that it can enhance revenues.
• Whereas consumers are treated regular source of income for the entity.

4.3 DIFFERENCE AMONG THE DOMESTIC MARKETING AND
INTERNATIONAL MARKETING
•Domestic marketing
The Vodafone UK adopts the domestic marketing under which they can offer their
products or services within the home country market.
They attract and offer their products to its customers within the political boundaries.
They adopt marketing mix strategy in which they apply only to in the domestic market.
They make their brand image in to the local customers only.

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•International marketing
The Vodafone UK adopts the d marketing under which they can offer their products or
services within the home country market.
They attract and offer their products to its customers within the political boundaries.
They adopt marketing mix strategy in which they apply only to in the domestic market.
They make their brand image in to the local customers only.
•

REFERNCES
Challagalla, G., Murtha, B. R. and Jaworski, B., 2014. Marketing doctrine: a principles-
based approach to guiding marketing decision making in firms. Journal of
Marketing, 78(4), pp.4-20.
Steinberg, M. and Greene, S., 2015. Conceptualizing the Cultural Concepts in Marketing
and Consumer Behavior. In Proceedings of the 1988 Academy of Marketing Science
(AMS) Annual Conference (pp. 175-178). Springer International Publishing.
Appiah-Adu, K., 2015. Marketing and Economic Development. Key Determinants of
National Development: Historical Perspectives and Implications for Developing
Economies, p.335.