Marketing Principles

Marketing Principles
Task 4

Introduction
Business organizations are perform their operations in the
challenging or dynamic world.
For this, they are using organizational structure in order
to divide the work and responsibility of the each staff
members.
There are some of the functional areas such as finance,
marketing, sales, human resource and so on. Marketing is
an important department of an entity which help them in
enhancing their sales and profitability.

3.1 Marketing mixes for two different segments in
consumer markets
Vodafone can select two segments in order to enhance
their position in the market.
Marketing mix for Students:
Product: There are some of the products for the students
are like messages, data plan, voice calls and so on.
Price: The prices should be low for all the services that
are offered by the company to their targeted
customers.