Logistics and Supply Chain Management

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Logistics and Supply Chain Management

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Executive Summary
The aim of this report is to evaluate the supply chain strategy of Dell in order to understand
the key factors that provide a competitive advantage to the company. Dell effectively
controls its supply chain, and it offers configure-to-order services to its customer which
allows them to customise their personal computers through the website of the company.
Specific issues faced by Dell in its supply chain include high shipping costs, complex
operations and low quality of products. In order to address these issues, different logistics
management strategies are given in this report such as enlarging source relationship,
designing and delivering superior and efficient quality products, improving the
customisation model and expanding aboard. Lastly, a conclusion is drawn based on the
above analysis and recommendations are given for Dell to effectively implement logistics
management strategies in the organisation.

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Table of Contents
Introduction...............................................................................................................................3
Fundament reasons for Dell’s success.......................................................................................4
Issues in the case........................................................................................................................5
Logistics management strategies...............................................................................................6
Conclusion..................................................................................................................................8
Recommendations.....................................................................................................................8
References..................................................................................................................................9

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Introduction
In today’s competitive business world, corporations are struggling to stay relevant in the
market by focusing on generating a competitive advantage in the industry that enables
them to stay agile to address the changes in the market conditions. Effective control over
the supply chain operations provides a competitive advantage to companies which enable
them to reduce their operating costs and improve the quality of their products (Barney,
2012). In this report, the case study of Dell will be evaluated in order to understand how the
company has generated a competitive advantage in the industry through its effective
control over the supply chain operations. The objective of this report is to understand the
fundament reasons due to which Dell has generated a competitive advantage in the industry
which is the key to the success of the enterprise. This report will evaluate the key factors
that lead to the effectiveness of the supply chain of Dell by evaluating the case study and
understand the key issues which are presented in the case. This report will also evaluate
logistics management strategies which assist the company in addressing these issues to
make sure that the company is able to sustain its growth in the market.