Global Pandemic and Workplace Management

The report analyses the significance of employee satisfaction in managing business functions during COVID-19. It examines the challenges faced by Morrisons in managing employees and carrying out business operations. The report also evaluates the strategies adopted by Morrisons to satisfy employees in the workplace during COVID-19. The research is conducted using a positivism research philosophy, deductive approach, survey strategy, and quantitative method.

Pandemic and Workplace
Management

EXECUTIVE SUMMARY
Key findings
The research is focused over analysing the information related with the role of employee
satisfaction in managing business functions during the time period of COVID-19. This has been
analysed that with the help of employee satisfaction an organisation may grow and acquire
different abilities into the business.
Conclusions
From the report this is being concluded that employee satisfaction is considered as one of
the major element of employee which helps in retaining employees and managing operational
activities as well.
Recommendation
This is recommended that the organisation should use different strategies so that to
increase employee engagement and employee satisfaction.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
Key findings................................................................................................................................2
Conclusions.................................................................................................................................2
Recommendation........................................................................................................................2
INTRODUCTION...........................................................................................................................5
Background of the study.............................................................................................................5
Research aim...............................................................................................................................5
Research objectives....................................................................................................................5
Research questions......................................................................................................................6
Research rationale.......................................................................................................................6
LITERATURE REVIEW................................................................................................................7
What is the need and importance of employee satisfaction during COVID-19 within
Morrisons?..................................................................................................................................7
What are the challenges faced by Morrisons during COVID-19 in terms of managing
employees and carrying out business operations?......................................................................8
What are the strategies adopted by Morrisons to satisfy employees in the workplace during
COVID-19?.................................................................................................................................8
METHODOLOGY AND DATA COLLECTION .......................................................................10
DATA ANALYSIS AND INTERPRETATION..........................................................................13
Frequency distribution table.....................................................................................................13
Data interpretation....................................................................................................................13
CONCLUSION AND RECOMMENDATIONS..........................................................................18
Conclusion................................................................................................................................18
Recommendations.....................................................................................................................18
REFLECTION & RECOMMENDATION OF ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................20
Reflection..................................................................................................................................20
Recommendation for alternative research................................................................................20
REFERENCES .............................................................................................................................22

APPENDIX ..................................................................................................................................24
Questionnaire............................................................................................................................24

INTRODUCTION
Background of the study
Employee satisfaction is considered as important element within the organisation which
helps in boosting employee productivity and overall performance. This is necessary for the
organisation to ensure that their employees are satisfied so that they can work in negative
circumstances. The situation of pandemic COVID-19 was the situation in which businesses have
faced the issue of minimised employee satisfaction and decreased employee productivity. In this
manner organisations were needed to use various measures by which they can boost working
skills and employee satisfaction (Bangwal and Tiwari, 2018). The time period of COVID has
created stress and anxiety within employees so that they faced issue of not getting needed
satisfaction in their working. The major challenge within the pandemic situation was related
with dealing with performance of an individual working in the organisation as many of the
employees are not satisfied while managing remote working and some are unhappy with heavy
workload. The chosen organisation for the current research report is Morrisons which is one of
the prominent retailer having their operations in UK. The organisation is one of the famous
supermarket chain which is associated with selling of wide verity of food, books, home ware,
magazines and many others. Morrisons was established in the year of 1899 by William
Morrisons and the organisation is focused over providing high quality of products to their
customers within affordable prices.
Research aim
To determine the significance of employee satisfaction at workplace under pandemic
COVID-19 situation for carrying out business operations effectively within an organisation”. A
study on Morrisons
Research objectives
 To understand the need and importance of employee satisfaction during COVID-19
within Morrisons
 To examine the challenges faced by Morrisons during COVID-19 in terms of managing
employees and carrying out business operations
 To evaluate the strategies adopted by Morrisons to satisfy employees in the workplace
during COVID-19

Research questions
 What is the need and importance of employee satisfaction during COVID-19 within
Morrisons?
 What are the challenges faced by Morrisons during COVID-19 in terms of managing
employees and carrying out business operations?
 What are the strategies adopted by Morrisons to satisfy employees in the workplace
during COVID-19?
Research rationale
The prominent rational behind the current research is to develop understanding in terms
of employee satisfaction and challenges faced by UK retail industry in the time period of
COVID-19. This has been analysed that COVID-19 has created issues within employee
management and business operations as well (Kurdi, Alshurideh and Alnaser, 2020). Researcher
within the current research is also aimed at satisfying dual perspectives such as personal and
professional. In terms of personal objectives the researcher will develop different skills such as
analytical skills, research skills, presentation skills and many more. On the other hand, in terms
of professional perspective the research will provide specific edge in order to manage their
future researches in more specific manner.

LITERATURE REVIEW
What is the need and importance of employee satisfaction during COVID-19 within Morrisons?
According to the view of Karatepe, Saydam, and Okumus (2021), customer satisfaction
is refer to the measurement that determine how the customers expectations meets with the
company's product and services. It is play a vital role for any company or industry. As they help
to increase the productivity and profitability of the company. Customer satisfaction help to
increase the growth and image of the company. In relation to Morrisons, customer satisfaction
during the COVID-19 times is the important part. As COVID-19 creates many challenges and
issues for every industry. Customer satisfaction is also the issue. The importance of customer
satisfaction within Morrisons help to increase the profitability and also attract more customer
towards the company. It is help to increase and improve the productivity of the company.
Customer satisfaction increase the performance of the company. It is important because it is help
to increase the company image, profitability and productivity. It is help to change the overall
operations of the company.
In the opinion to Rubenstein, and et.al (2022), customer satisfaction is defined as the
term that is determine as how company's product and services meet to customers and their
expectations. Customer satisfaction is important for the future growth. It is help to increase the
company's profit and sales. In relation to Morrisons, during the Covid-19 customer satisfaction is
important. As Covid-19 times is the tough times for everyone. Customer satisfaction help to
increase the company's image and improve the productivity. Customer satisfaction help to
increase the value of company's product and services. It is helping the company to increasing the
profit and productivity of the industry.
According to the point of view of Oommen, and et.al (2022), customer satisfaction is an
important part. As it is help to increase the productivity and profitability of the industry or
company. In context to Morrisons, customer satisfaction during the Covid-19 times is important.
As it is creates many problems and issues and change the customer buying behaviour. During
the COVID-19 pandemic customer satisfaction is reduces. As it is also reduce the company's
profit and productivity. So, customer satisfaction is necessary to increase the company's
profitability and productivity. It is help to maintain operations system of the company. It is help
to improve the image and reputation of the company.

What are the challenges faced by Morrisons during COVID-19 in terms of managing employees
and carrying out business operations?
According to the point of view of Alonso, and et.al (2021), there are many challenges
and issues faced by Morrisons during global pandemic in managing the employees. As Covid-19
is difficult situation that create many issues and problems. There are many rules, regulations and
guidelines by the government for people safety. They announced to shut down everything,
lockdown, social distancing and many more. It is affects the overall operation of the companies.
Morrisons faced that there are lack number of employee in the company. It is difficult to manage
the employees according to the services. It is affects the company's productivity and
performance.
As per the view of Karatepe, Saydam, and Okumus (2021), the challenges and issues was
creating during the Covid-19 pandemic that is faced by Morrisons in term of managing
employees. As Covid-19 is the situation, where nobody can't go outside because it is spread all
over the world. The government takes decision for people's health and safety to not go outside
and shutdown everything. It affects the overall operation of the company. The company faced
that there is lack number of employees in the company. It is difficult to manage the employees
within the company. It is reducing the company's productivity and performance.
According to the view of Zentveld, and et.al (2022), there are some challenges faced by
Morrisons during the global pandemic. They faced issues in managing the employees towards
the work. It is difficult for the company to manage the overall process of employees retaining.
During the global pandemic, employees are not able to go anywhere because of government's
rules and regulation. It is for the people health and care. Morrisons faced that there are not
proper and effective working of employees. It is affecting the performance and profitability of
the company.
What are the strategies adopted by Morrisons to satisfy employees in the workplace during
COVID-19?
In the opinion to Morrison, Bliss, and McCaffrey (2021), there are some strategies
adopted by the Morrisons ton employee satisfaction. They used to provide remote working to
their employees. It is help in employees satisfaction. They used to provide many beneficial
services to employees such as promotions, bonus, opportunities. It is help to encourage the
employees towards the work. They provide many safety within the company such as sanitise

everything, cleaning of stores and etc. it is help in employee health and safety. They trained their
employees and motivates them to work with effectiveness and efficiency that is help them to
gain the opportunities and bonus.
According to the view of Liu, Chen, and Li, N (2021), the strategies used by Morrisons
to satisfy the employee within the workplace. They listen their problems and issues. It is help to
build a relationship with employees. They provide the beneficial services such as bonus,
promotions on their performance. It is help to improve their performance towards the work.
They provide the safety protections within the workplace. It is help in customer's health and
safety. They provide remote working. It is help in employee satisfactions. They trained their
employees and motivates them for working with effectiveness and efficiency. It is help to
increase the productivity and performance.
As per the point of view of Rubenstein, and et.al (2022), there are many strategies taken
by the Morrisons to employee satisfactions in the workplace. They provide many services to
their employees such as bonus, opportunities, appraisal on their performance. It is help in
increasing the performance of employees. They motivated and trained their employee. It is help
in effective and efficient working. They understand their employees problems. It is help to build
the strong relationship with employees.

METHODOLOGY AND DATA COLLECTION
Research methodology is considered as that set of methods which are being used by the
researcher so that to determine, select and analyse gathered information and methods in which
information will be gathered. This chapter clearly defines the manner of collecting information
so that to collect and analyse information. The research methodologies which will be used within
the current research are elaborated as under:
Research philosophy: Research philosophy are accumulation of values and beliefs
which are undertaken within the research so that to related information can be collected by the
researcher in respect of research topic. There are two types of research philosophies such as
positivism and interpretivism (Slavković, Pavlović and Simić, 2018). As per the learning of the
current research the research is using positivism research philosophy so that to align their
research with quantitative methods. The major rationale behind the current research is that to
manage the research in scientific manner and to attain relationship with trends of the research.
Research approach: it is refers to the important term of research methodology. There
are two parts of research approach which defined as deductive and inductive (Teo, 2021). in the
following report deductive approach has been selected by the researcher. Deductive approach
help to analysis the quantitative data information of customers satisfaction during the global
pandemic. It is help the researchers to evaluate and understand the quantitive information in
easy manner. It is help to gain more knowledge about the quantitative information in effective
and easy manner. It is also provide the overall information in effective and efficient manner.
Research strategy: it is refers to the strategy which is available in many strategic and
and various forms which includes case study, grounded theory, observation, survey and many
more (Zajda, 2020). in the present research, survey strategy has been selected by the researchers.
Survey strategy is a cost effective strategy. It is help the researchers by providing the
quantitative data information by collecting it in the small and large sample. It is help the
researchers to collect the data information about the research in various form. It is also help to
collect the data in valuable and reliable manner.
Research choice: it is defined as the part of research methodology. Research choices are
divided into two categories which includes quantitative and qualitative (Sankaran, Müller, and
Drouin, 2020). in the current research, quantitative method has been selected by the researchers.
Quantitative method helps to provide the numerical data information. It is help to understand and

collect the statistical data. It is help to collect the valuable and knowledgable data information
about the research. It is also help to collect the accurate and reliable data of the research. It is
help the researchers to gain the more relatable data information of specific topic.
Time horizon: it is refers to the overall time which is taken to complete the research. It
time horizon is divided into two parts which includes cross-sectional and longitudinal (Hew, and
et.al., 2021). cross-sectional time horizon method has been selected by the researchers for the
following research. It is help to collect the valuable and reliable information of the particular
topic. It is help to save the time. It is provide the information in less time. It is help to conduct
the overall research report in short time and provide many several advantages.
Sampling: it is refers to the term of research methodology. It is divided into two various
parts such as probability and non-probability (Sandoval, 2020). probability method has been
taken by the researchers for the following research. It is helps to gain the accurate data
information about the topic. It is help to collect the relatable and correct data information about
the particular topic. The sample size is 30 managers of Morrisons has been taken for the
following research.
Data collection: Data collection is the process which is used by the researcher in order to
gather information in relation to research topic. There are two types of data collection methods
such as primary and secondary. In the terms of requirements of the current research researcher is
using both the methods of data collection such as primary and secondary. In terms of primary
data collection methods researcher is using questionnaire and for secondary data collection
method the researcher is using books and journals so that authentic information can be gathered.
Data analysis: Data analysis is the process which is used for analysing the gathered
information so that appropriate results can be taken out. Data analysis is of two types such as
frequency distribution table and thematic analysis. By analysing requirement of the current
research the researcher is using frequency distribution table so that to manage overall research.
These methods of data collection are helpful in proving the dimensions of the research in easy
manner. These methods can be used by the researcher in such manner that related information
can be obtained and at the same time research results can be taken out.
Ethical consideration: Ethical considerations are integral part of the research in which
overall research can be executed in ethical manner. There are different ethical considerations
which are being followed within the current research such as informed consent, confidentiality,

data integrity and many others. Using such ethical consideration overall research can be
executed in appropriate manner along with taking out its major objectives as well.
Timeline: Timeline is considered as the time allotted to each and every activities so that
delays can be avoided. In this element of the research Gantt chart is used so that researcher will
come ti know regarding accurate date for completing each activity.

DATA ANALYSIS AND INTERPRETATION
Frequency distribution table
Q.1. Do you think that employee satisfaction is a helpful element which
helps in increasing employee retention?
Frequency
a) Yes 15
b) No 10
c) Can't say 5
Q.2. What is the role of employee satisfaction for Morrisons during the
crisis of global pandemic COVID-19?
Frequency
a) Increased employee engagement 9
b) Enlarged employee retention 8
c) Improved organisation performance 7
d) Customer satisfaction 6
Q.3. What are the challenges faced by Morrisons during global pandemic of
COVID-19 in carrying out business operations?
Frequency
a) Breakdown of effective communication 6
b) Developing healthy working environment 7
c) Aligning with government guidelines 8
d) Issue in employee and customer satisfaction 9
Q.4. What are the strategies adopted by Morrisons to satisfy their employees
during the situation of COVID-19 at workplace?
Frequency
a) Providing individual employee support 8
b) Prioritising health and wellness 7
c) Developing effective communication 9
d) Training and development 6

Data interpretation
Table 1: Employee satisfaction is a helpful element which helps in increasing employee retention
Q.1. Do you think that employee satisfaction is a helpful element which
helps in increasing employee retention?
Frequency
a) Yes 15
b) No 10
c) Can't say 5
a) Yes b) No c) Can't say
0
2
4
6
8
10
12
14
16 15
10
5
Illustration 1: Employee satisfaction is a helpful element which helps in increasing employee
retention
Interpretation: From the above mentioned graph this can be concluded that employee
satisfaction is considered as the major tool which is used by the organisation so that to manage
employees and acquire employee retention. Out of 30 respondents, 15 have answered that
employee satisfaction is considered as the essential element within the organisation which leads
into developing employee retention. Whereas 10 have said that employee satisfaction is not only
related with employee retention but also this has different aspects to be covered.

Table 2: Role of employee satisfaction for Morrisons during the crisis of global pandemic
COVID-19
Q.2. What is the role of employee satisfaction for Morrisons during the
crisis of global pandemic COVID-19?
Frequency
a) Increased employee engagement 9
b) Enlarged employee retention 8
c) Improved organisation performance 7
d) Customer satisfaction 6
Interpretation: From the above graphical representation this can be concluded that employee
satisfaction is helpful in managing situation of global pandemic COVID-19. In this manner out
of 30 respondents, 9 have said that the role of employee satisfaction is to develop employee
engagement so that working environment can be improved. 8 have said that the role of employee
satisfaction is to increase employee retention so that employee may contribute their skills in
meeting business objectives. 7 have said that employee satisfaction is helpful in improving
a) Increased employee engagement
b) Enlarged employee retention
c) Improved organisation performance
d) Customer satisfaction
0
1
2
3
4
5
6
7
8
9
9
8
7
6
Illustration 2: Role of employee satisfaction for Morrisons during the crisis of global
pandemic COVID-19

organisational performance as employee was able to manage their working during the situation
of COVID-19. At last 6 have said that during the pandemic the organisation was facing the issue
of customer dissatisfaction so that with the help of employee satisfaction various efforts can be
exerted so that to increase customer satisfaction.
Table 3: Challenges faced by Morrisons during global pandemic of COVID-19 in carrying out
business operations
Q.3. What are the challenges faced by Morrisons during global pandemic of
COVID-19 in carrying out business operations?
Frequency
a) Breakdown of effective communication 6
b) Developing healthy working environment 7
c) Aligning with government guidelines 8
d) Issue in employee and customer satisfaction 9
0
2
4
6
8 6 7 8 9
Illustration 3: challenges faced by Morrisons during global pandemic of COVID-19 in
carrying out business operations
Interpretation: The above mentioned graph states that there are several challenges which are
being faced by the organisation during the global pandemic of COVID-19. In this manner out of

30 respondents, 6 have said that the major challenge is related with ineffective communication
arise within the situation of COVID-19. Whereas 7 have said that developing of healthy working
environment is the major issue which was faced by the organisation during pandemic. On the
other hand, 8 have said the organisation was facing issues in respect of aligning with
government guidelines. At last 9 have said that the major challenge is related with issues in
employee and customer satisfaction.
Table 4: Strategies adopted by Morrisons to satisfy their employees during the situation of
COVID-19 at workplace
Q.4. What are the strategies adopted by Morrisons to satisfy their employees
during the situation of COVID-19 at workplace?
Frequency
a) Providing individual employee support 8
b) Prioritising health and wellness 7
c) Developing effective communication 9
d) Training and development 6
0
2
4
6
8
8 7
9
6
Illustration 4: Strategies adopted by Morrisons to satisfy their employees during the situation
of COVID-19 at workplace

Interpretation: From the above mentioned bar chart this can be summarised that there are
different strategies which are needed to be adopted so that to manage the situation of COVID-19
and to develop employee satisfaction in the organisation. In this 8 have said that employee
support is the major strategy that should be adopted by the organisation so that to satisfy their
employees. 7 have said that prioritising health and wellness in the organisation could be the best
strategy so that to develop employee satisfaction in the organisation. 9 have answered that with
the help of developing effective communication employee satisfaction can be increased and at
last 6 have said that by providing training and development measures to employees their level of
satisfaction can be increased.

CONCLUSION AND RECOMMENDATIONS
Conclusion
From the above research, it has been concluded that customer satisfaction is an important
term for any company or industry. Customer satisfaction is depends on the product and services
that is provided by the company. The importance of customer satisfaction during the global
pandemic. As it is the one of the most tough situation. Customers satisfaction was reduced due
to Covid-19 pandemic. The Morrisons provided the services and product according to their
customers. It is help to increase the customer satisfaction. It has been analysed that there are
many challenges that is rises by the global pandemic and faced by the Morrisons in managing
the employees. They faced that employees are not working properly. It is reduce the productivity
and performance of the company. It is also decrease the future growth of the company. It has
been analysed that there are some strategies and ways which is used by Morrisons to satisfy the
customers and increasing the productivity of the company, they used to understand employees
need and listen their problems carefully. It is help in build the strong relationship with employee.
A strong relation with employees help in effective working which is help in increasing the
performance and productivity of the company. They trained their employees to work hard and
get the opportunity to get the promotions on their performance. The overall research has been
analyses that customer and their satisfaction is important for the company and its image and
reputation. It is help to increase the performance as well as future growth of the company.
Recommendations
There are some recommendations recommended for Morrisons. The recommendations
will help to increase the customer satisfaction and increase the performance of the employees
towards the work. It will also help to increase the productivity and future growth of the
company. It will help to analyse the future risk and provide strategies to overcome the risk
within the workplace. The recommendations are as follow-
 Provide better product and services: they should provide better product and services. It
is help to increase the customers satisfaction. It is help to improve the company's image
and reputation. Providing the better product and services also help to reduce the
competition within the market. It is help to attract more customers towards the company.

 Provide opportunities: they should provide opportunities to their employees such as
bonus, appraisal, promotions on their performance based. It is help to motivate the
employees and it is also help to motivate to work with effectiveness for their good
performance. It is help to increase the productivity of the company.
 understand the customers needs and wants: they should understand the customer need
and wants and provide services according to them. It is help in customers satisfaction. It
is also help to increase the customers experience towards the company and its services. It
is also help to build the healthy relation with customers.
 build the healthy relations with customers and employees: they should build the
healthy relation with customers and employees. It is help to maintain the productivity of
the company. It is help to increasing the company's future growth. It is help to improve
the productivity and performance of the company.

REFLECTION & RECOMMENDATION OF ALTERNATIVE RESEARCH
METHODOLOGY
Reflection
I am glad that I received the opportunity that to conduct the current research and to gain
knowledge in respect of the current research topic. The current research report is related with
analysing the impact of employee satisfaction on working activities of the organisation. I have
conducted the current research by using quantitative research methods so that accuracy and
reliability can be maintained within research. I analysed while conducting the current research
that there are various reasons for which employee satisfaction is considered as the major tool
within an organisation. In the current research I have accumulated in-depth information related
with the topic so that I can use this knowledge within the organisation where I will work in
future. On the other hand, there are different skills and capabilities which were used within the
research such as research skills, analytical skills, presentation skill, communication skills and
many others. In this manner I have examined that I am having high command over my
presentation and analytical skills and these skills helped me to manage the research and gather
appropriate information related with the topic. Whereas I am lacking behind communication and
research skills so that in order to improve the same I started to use different strategies and
methods. For improving research skills I attended different seminars in which information
related with the methods and areas of research are provided. By attending these seminars I was
able to sharpen my skills of research. For improving communication skills I attended different
public speaking activities so that I could be able to improvise skills to communicate with people
so that future researches can be conducted in more appropriate manner. The current research has
helped me to develop my confidence and morale so that I will able to work efficiently in future
wherever I will get chance to participate in the research.
Recommendation for alternative research
In the current research the researcher has used quantitative methods of data collection
and data analysis. These research methods are helpful in reaching out to the conclusion in such a
manner that statistics can be framed. So in this case researcher is planning to use qualitative
research methods in the future as in quantitative methods in-depth analysis cannot be performed.
For future researches, the researcher will use interview instead of questionnaire as this will

provide face to face interactions with the respondents so that accuracy can be increased within
research.

REFERENCES
Books and journals
Alonso, A.D., and et.al., 2021. Facing and responding to the COVID-19 threat–an empirical
examination of MSMEs. European Business Review.
Bangwal, D. and Tiwari, P., 2018. Workplace environment, employee satisfaction and intent to
stay. International Journal of Contemporary Hospitality Management.
Elrehail and et. al., 2019. Employee satisfaction, human resource management practices and
competitive advantage: The case of Northern Cyprus. European Journal of
Management and Business Economics.
Hew, K.F., and et.al., 2021. Meta-analyses of flipped classroom studies: A review of
methodology. Educational Research Review, 33, p.100393.
Karatepe, O.M., Saydam, M.B. and Okumus, F., 2021. COVID-19, mental health problems, and
their detrimental effects on hotel employees’ propensity to be late for work,
absenteeism, and life satisfaction. Current Issues in Tourism, 24(7), pp.934-951.
Karatepe, O.M., Saydam, M.B. and Okumus, F., 2021. COVID-19, mental health problems, and
their detrimental effects on hotel employees’ propensity to be late for work,
absenteeism, and life satisfaction. Current Issues in Tourism, 24(7), pp.934-951.
Kurdi, B., Alshurideh, M. and Alnaser, A., 2020. The impact of employee satisfaction on
customer satisfaction: Theoretical and empirical underpinning. Management Science
Letters, 10(15), pp.3561-3570.
Liu, D., Chen, Y. and Li, N., 2021. Tackling the negative impact of COVID-19 on work
engagement and taking charge: A multi-study investigation of frontline health
workers. Journal of Applied Psychology, 106(2), p.185.
Morrison, S.J., Bliss, K.E. and McCaffrey, A., 2021. The Time Is Now for US Global
Leadership on Covid-19 Vaccines. The Time Is Now for US Global Leadership on
Covid-19 Vaccines.
Oommen, R.E., and et.al., 2022. Middle Eastern Nursing Professional Practice Model 5-Year
Post Implementation Evaluation. Nurse Leader.
Rubenstein, A.L., and et.al., 2022. More money, more problems? An examination of the
dynamic relationship between income and work–family conflict. Journal of
Occupational and Organizational Psychology.
Rubenstein, A.L., and et.al., 2022. More money, more problems? An examination of the
dynamic relationship between income and work–family conflict. Journal of
Occupational and Organizational Psychology.
Sandoval, C., 2020. New sciences: Cyborg feminism and the methodology of the oppressed.
In Feministische Theorie und Kritische Medienkulturanalyse (pp. 539-546). transcript
Verlag.
Sankaran, S., Müller, R. and Drouin, N., 2020. Investigating collaboration in project
management research: using action research as a meta-methodology. International
Journal of Managing Projects in Business.
Slavković, M., Pavlović, G. and Simić, M., 2018. Employee recruitment and its relationship with
employee satisfaction: Verifying the mediating role of the employer brand. Ekonomski
horizonti, 20(2), pp.127-139.
Teo, T., 2021. “Doing justice” in psychological methodology: From science and experiments to
anecdotes. New Ideas in Psychology, 61, p.100854.

Zajda, J., 2020. Discourse analysis as a qualitative methodology. Educational Practice and
Theory, 42(2), pp.5-21.
Zentveld, E., and et.al., 2022. Now is the time: VFR travel desperately seeking
respect. International Journal of Tourism Research.

APPENDIX
Questionnaire
Q.1. Do you think that employee satisfaction is a helpful element which helps in increasing
employee retention?
a) Yes
b) No
c) Can't say
Q.2. What is the role of employee satisfaction for Morrisons during the crisis of global
pandemic COVID-19?
a) Increased employee engagement
b) Enlarged employee retention
c) Improved organisation performance
d) Customer satisfaction
Q.3. What are the challenges faced by Morrisons during global pandemic of COVID-19 in
carrying out business operations?
a) Breakdown of effective communication
b) Developing healthy working environment
c) Aligning with government guidelines
d) Issue in employee and customer satisfaction
Q.4. What are the strategies adopted by Morrisons to satisfy their employees during the
situation of COVID-19 at workplace?
a) Providing individual employee support
b) Prioritising health and wellness
c) Developing effective communication
d) Training and development