International Business Strategy for Connect Catering Services

International Business
Strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Overview of organisation and rationale for going international.................................................3
Discussion of country and rationale behind decision..................................................................5
Types of barrier to be faced by company while expanding internationally .............................6
Evaluation of implementation approach for internationalisation process for specific target
market..........................................................................................................................................8
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
International business described as situation in which products and service of a business
are send to cross country borders (Bhattacharyya and Verma, 2019). It provide various
opportunity to a business as it allow them to expand their marketing share, profit and sales. In
order to expand business at international level, managers of company needs to develop various
marketing opportunity. Thee strategies helps them to overcome of threats occur in path of
business and allow them to get different opportunities in market. This project report includes
study of Connect Catering Services which was UK based organisation providing catering and
food services to their customers. This report includes overview of organisation along with its
reasons for going business at international level. It discusses about country in which organisation
can expand and reason being decision of company. Additionally, it discusses about different
barriers faced by business to expand internationally. Moreover, it also discuses different
approaches for going at international level.
TASK
Overview of organisation and rationale for going international
Connect Catering Ltd:
Connecting catering services is a major company of United Kingdom which provides
effective services to many events. The company is having experience of over 100 years in
delivering fresh and delicious food to different customers (Bhattacharyya, 2020). Connecting
catering services is the major company which delivers best and effective food services to
different customers. In the era of stiff competition between many catering services the
Connecting catering services. The company has hired professional cooks who are capable
enough to make various types of dishes. Connecting catering services also delivers best and
effective services in order to maintain precise goodwill at the marketplace. This business entity
gives top priority to quality services and believes the most in increasing customer satisfaction.
Connecting catering services also delivers world class food services in major events of United
Kingdom. Company always focus on growth and expansion of the business at the marketplace by
providing standard food services to the customers.
Reason for going international:

International business refers to process of trading products, service, capital, knowledge
and capital across national borders to another countries (Rugman and Verbeke 2017). In consist
transaction of products and service between two and more countries. There are various benefits
of expanding in international market for business. Some of benefits of international business for
Connect Catering Ltd is mentioned below:
Increase sales and profitability: Expansion of business on global market place is
beneficial for business of Connect Catering Ltd as it increase overall revenue of sales by reduce
operational cost (Cha, 2020). It attract larger customers base towards business which provide
them opportunity to earn more profit. At international level, business can use different
technologies as well as internet for attracting customers and allow a small business to expand. It
provide opportunity to business to outsource which make them able to reduce cost and improve
operational efficiency of company
Economies of sales: Business wants to expand their products as their products are
accepted by different people around world. Internationalisation of an organisation provide
various benefits to Connect Catering Ltd as it allow them to get benefits of economies of scale.
In this, companies can expand which are operating more in domestic market. Business in
internationalisation create opportunity for business to differentiate their products from
competitors and can also introduce new products.
Entry in new market segment and spread of risk: Expansion of business in
international market provide opportunity for business to overcome of trade barriers in different
parts of world. Internationalisation helps Connect Catering Services to diversify business and
also allow them to ease of risk in market in different countries. Companies operating in different
countries get opportunity to further invest in innovation and also develop different variety as well
as variation of their products.
Attracting new talent: Expansion of business at international level allow companies to
access to human resource from different countries (de Sousa Jabbour, 2019). Employees who can
speak different language and accustomed to different culture are amplify to connect with
different customer base. It allow companies to develop team who has knowledge of local
marketing and allow company to exploit different resources in domestic market wit connect local
suppliers with them.