logo

MKG721 Food Marketing Paper Editing Services

   

Added on  2020-05-08

13 Pages2972 Words54 Views
Running head: DAIRY INDUSTRY, AUSTRALIAFood Marketing[Dairy Industry, Australia]Name of the student:Name of the university:Author note:

1DAIRY INDUSTRY, AUSTRALIAExecutivesummaryThe paper has researched few most important marketing strategies that have successfully guidedto the exporting of cheese in the Asian region. The paper has shown that Australia is a potentialexporter of dairy products, which comes at the third position in terms of exporting the dairyproducts in the entire world. The paper has shown the entire essential points or strategies, whichare important to conduct the marketing of a product. Moreover, this is a complete guide to theentire basis rule for marketing the products to a new market.

2DAIRY INDUSTRY, AUSTRALIATable of ContentsIntroduction......................................................................................................................................3Background of industry and product...............................................................................................3Consumer behaviour and market segmentation...............................................................................4Integrated marketing mix.................................................................................................................6Branding strategy.............................................................................................................................7Marketing activities interrupting routine behaviour at point of sale...............................................8Conclusion.......................................................................................................................................9References......................................................................................................................................10

3DAIRY INDUSTRY, AUSTRALIAIntroduction Dairy industry is one of the most profitable industries in the world. The reputation goessame with Australia as well. The country is a small producer of milk; however, it is the world’sthird largest countries in terms of exporting dairy products (Friel, Barosh and Lawrence 2014).Asian countries such as China and India are the nations that have growing demands for dairyproducts (Trostle and Seeley 2013). Due to some challenges at the home such as the climaticcondition, it is facing stiff competition in the matured market. This is because of such reason itwas important to head for a different market. In this context, the Asian region comes alive. Asiancountries are growing with demands for the dairy products rapidly. The growing challenges forthe Australian dairy industry are coincided with the growing opportunity for the same in theAsian region (Klerkx and Nettle 2013). This is because of such fact it was felt necessary topromote the products in the Asian region. The product selected for the Asian region is Cheese.There are already few local market leaders in the different recons of Asia. However, thepotentiality of the demands for the milk products might serve the purpose. The main purpose ofthis assignment is to prepare a marketing plan for Cheese produced in the dairy industry inAustralia. Background of industry and productThe dairy industry in Australia is well supported by utmost technologies that evencompensate for the losses that happen in the country because of unsupported climatic condition.Water is very important for the dairy industry; however, the country is facing severe challenge inhaving the sufficient quantity of water. Additionally policies are also uncertain. Despite thechallenges, Australia is the third largest countries in the world in exporting the dairy products.

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Paper | Dairy Industry Australia
|13
|2999
|52

Australian Dairy Industry Supply Chain Doc
|9
|1700
|42

MKG721 - Food Marketing | Australian Dairy Industry
|10
|1620
|42

Ethics & Governance in A2 Milk Company Limited
|15
|3118
|422

Australian Dairy Industry: Growth, Challenges, and Opportunities
|12
|2474
|105

The Australian Dairy Industry : Assignment
|11
|2164
|72