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International Marketing - Case Study

   

Added on  2020-03-02

11 Pages2328 Words46 Views
Running Head: International MarketingInternational Marketing

International Marketing 1ContentsIntroduction......................................................................................................................................2Hofstede’s culture dimension theory...............................................................................................36 dimensions of the Hofstede’s culture dimension......................................................................3Steeps lee should take to retain in the company..............................................................................4Individualistic employee..................................................................................................................6The way Korean manager should deal with the Individualistic employees....................................6Conclusion.......................................................................................................................................8References........................................................................................................................................9

International Marketing 2Introduction The paper talks about the employment relationship with their colleagues in a Korean company.In the case study, it is clearly shown that how Lee faces a situation of being isolated from theteam. The case study shows the Lee expression and feeling after joining the job. He found thatno colleague wants to talk to him even the manager told he is rude. The paper includes the stepsthat Lee should take to retain in the organisation without impacting the work.

International Marketing 3Hofstede’s culture dimension theoryHofstede’s culture dimension theory is a framework that defines the cross-culturecommunication within the organization. It defines the effect of the society's culture on the valuesof its member. It shows the behavioral values of the employees in an organization (Rinuastuti,Hadiwidjojo, Rohman and Khusniyah, 2014).6 dimensions of the Hofstede’s culture dimensionIn total there are 6 dimensions of the Hofstede’s culture dimension theory which are explainedbelow. Power- Distance index: - According to the Hofstede, power distance is an index in which lesspowerful employees feel that unequal power is distributed in the organization. In this case study,Lee being the member of the organization gave different innovative ideas to the companymanager to bring improvement in the services. But on the same time manager neither listens toLee nor implemented lee suggestion related to the business. Individualism vs. collectivism: - This shows the degree to which individuals are combined intogroups. This culture shows that individual has personal goals which they want to fulfill. Workingcollectively will help in accomplishing the goals of the company. On the initial day, itself Leeshowed that he was determined towards the job. He completed the allotted task by 5 pm and laterhe left for the day. This shows that he fulfilled his individual allotted task.Uncertainty-Avoidance index: - This dimension defines the way society or colleagues dealswith the unknown or unexpected situations. In the case study, there is a high index which showsthat the employees have less tolerant when Lee became the part of the organization. That is the

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