Business Plan for Parallel Everest Restaurant in UK

This report summarises a business plan for Parallel Everest, a family restaurant in UK. It includes objectives, market information, operational plan, strategy for growth, development and financial information.

New Business

Executive Summary
This report summarise about a business plan which is focused on food industry named as Parallel
Everest. The business plan explains about short and long term goals, target market, competition,
SWOT and pestle analysis. This business plan also includes objectives, market information,
operational plan, strategy for growth, development and financial information. The financial
analysis includes cash flow forecast demonstration break even, capital investments and also
discusses about growth and development of business plan.

Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
TASK 2............................................................................................................................................4
Business Plan.........................................................................................................................4
Business Objectives:...............................................................................................................4
Marketing Information...........................................................................................................5
Operational plan.....................................................................................................................7
Strategy for growth..........................................................................................................................8
REFERENCES..............................................................................................................................11

INTRODUCTION
A business plan refers to the strategy in a documented manner for a business which
highlights its targets and their planning to achieving them. This plan explains about financial
projections, market research, mission statement and business purpose. Under business plan, there
are some important staff members who are involved in terms of achieving the goals. This report
includes analysis about business idea and also about the main components of a business. The
research includes analysis about effective small business performance and planning. This report
also covers analysis about potential issues arising which may impact the success of small
business management through entrepreneurship. The chosen business plan is with respect to
Family restaurant. Name of restaurant is Parallel Everest which is focused on providing good and
quality food to their customers.
TASK 1
Covered in ppt
TASK 2
Business Plan
The chosen business plan is focused on family restaurant which is a kind of an eating
establishment that serves quality food to children as well as adults established in UK. This
restaurant offers different kinds of meals which includes Starters, Main course and Deserts. This
restaurant has lots of competition in this industry which is majorly focused on family theme. The
vision of Parallel Everest restaurant is that to create a strong family bond so that they can live a
happy life together(Meor Hamdan, 2019).Mission of restaurant is that to provide a healthy and
quality food products to their customers in different areas of country. The restaurant is also
focusing on that to provide satisfaction to their customers with their quality food and services.
Business Objectives:
 To provide affordable and quality food products
 Restaurant has focused on ambience as well as atmosphere
 Having knowledge about the target market

 Management of customer relationship
To reduce cost of restaurant they are putting efforts into positive manner and also focused on to
increase profit for the restaurant. With support of social media platforms and marketing
campaign, Parallel Everest restaurant has taken initiative towards promotion of food products.
Managers of restaurant is also focusing on developing strategies for purpose of increasing profit
of the restaurant(Moreno, 2019). Parallel Everest restaurant is planning to increase profit on a
large scale with these supporting initiatives and steps.
Managers of Parallel Everest restaurant is trying to attract potential customers with support of
new initiatives, offers and deals so that they can retain into form of long term customers. To
attract customers towards their restaurant, they are offering different kinds of discounts and free
meals on ordering particular kind of amount of meal. Restaurant has also taken step in such a
manner that with support of reviews and feedbacks on social media platforms from their old
customers also leads towards increasing customers on a large scale.
Parallel restaurant also emphasises on brand reputation for which they have taken positive steps
towards it in terms of advertisement. Restaurant is also developing strong online presence in
market which creates a good image in minds of customers.(Oxford Analytica, 2019).Restaurant
is also working for creating good experience in minds of their customers. For increasing
engagement of their customers, managers of restaurant is also using social media platform.
Marketing Information
Parallel Everest is one of the restaurant which provides quality food products to their
customers. In order to identify segmentation, positioning, targeting and different P'S of
marketing then business uses STP analysis and marketing mix for it.
STP analysis is a kind of tool which is used for purpose of proving information related to
segmentation, targeting and positioning of restaurant. STP analysis is a kind of model which has
been used to position their products and services in order to target different customers
effectively(Kosharnaya, 2019).(Markosyan, 2019).In this way, it helps Parallel Everest restaurant
to attract right kind of customers and also contributes in terms of reducing risk in making
decision where products needs to be offered. In order to increase retention of customers, it
contributes in increasing efficiency of restaurant.

Segmentation: It defines in a manner that which divides the marketplace into segments, parts
which needs to be actionable, accessible, definable and profitable in terms of nature. The main
target of segmentation is that to create different segments of customers on the basis of specific
traits and criteria chosen by the restaurant. These customer segmentation include behavioural
segmentation, geographic segmentation, demographic segmentation and psycho graphic
segmentation.
Parallel Everest restaurant has adopted demographic segmentation because it covers every kind
of age group and also covers gender, education and income level within a family. Parallel
Everest restaurant divides the customers on the basis of income level as they are providing
different range of food products on different prices. Restaurant is providing certain kinds of food
products on higher prices because it involves high quality of ingredients which are rarely
available into market(Gomes, 2019). There are some products which has been provided on
reasonable prices because they are made with those kinds of ingredients which can be easily
available into market.
Targeting: It refers to that type of market which is focused on those kind of customers which
has similar need for products and services. For identifying the market it is important that to know
the customers and also need to understand their requirement as well. Targeting also helps in
terms of that to define customer segment on the basis of unique characteristics which allows
them to serve in a focused manner to their customers.(Salverson, 2021).To identify and create a
segment is the main goal of targeting. Targeting activity is conducted on the basis of various
factors which has been described into the following manner:
 Targeting strategy has been successful in a manner that which segment is large on the
basis of size
 Targeting has also been decided on the basis of profitability as which segment is
profitable
 Targeting has been decide on the basis of reachability as which segment is reachable to
their customers.

Parallel Everest restaurant is targeting market on the basis of reachability of their target
audience. It helps the restaurant to give services to their customers into an effective manner and
also fulfils their requirements and needs.
Positioning: It is defined in a manner that it is a marketing concept which outlines about what a
business need to be done to market its products or services to its customers. Under positioning
parameter, it basically creates a kind of image for the product on the basis of their audience.
There are different kinds of positioning used into a business which includes symbolic
positioning, functional positioning and experimental positioning(Dzilikhova, 2017)Parallel
Everest restaurant has focused themselves on adopting symbolic positioning because of the
reason that their products and services helps in enhancing bond of customers with each other.
Marketing Mix: Marketing mix can be defined in a manner that it is a set of actions, tactics that
a company uses to promote its brand and product in the market. It includes information related to
product, place, price and promotion of restaurant(Sanjaya, 2017). Marketing mix of Parallel
Everest has been defined into the following manner:
Product: Parallel Everest restaurant is that kind of restaurant which offers food products in the
context of starters, main course and deserts. Their food products are unique and their healthy
products also attract customers on a large scale.
Price: Restaurant is providing food products on reasonable prices and there are some category of
food which are offered on higher prices due to reason of rarely ingredients available into the
market place.
Place: Parallel Everest restaurant has offered their products and services into the entire country
of UK on the online as well as on offline basis. As the major trend of providing their services is
mostly through online mode.
Promotion: Restaurant has planned to promote their products and services through social media
platforms and different kinds of apps through which customers can be attracted on a larger scale.
Operational plan
Operational plan has been defined in a manner that which outlines the definite ways of team to
reach out to the goals of the company. In order to run business into an appropriate manner, it
supports in outlining requirements of task. If operational plan has been designed into an
appropriate manner then managers and employees know their obligation as well as reason to

execute the plan within a timeline manner(Cristino, 2019) Operational plan also helps in
mapping out the daily tasks for ensuring clear path of business as well as operational goals to
achieve success into positive manner. Parallel Everest restaurant needs to define their objectives
into an appropriate manner and managers also help them in understanding the responsibilities
and duties related to it. For development of their business they have to work on their menu part
as well as on their ambience part so that they can attract large number of customers. They also
need to hire experienced chef so that they can provide unique products to their customers on a
large scale.
Strategy for growth
Parallel Everest restaurant is one of the the restaurant which adopts porter's generic strategies as
their growth strategies. These strategies can be applied to any product and service in any type of
industry(Шпак, 2020). These strategies has been introduced in the year of 1985 by Michael
Porter which provides competitive advantage to a restaurant in order to increase their market
share. Porter include generic strategies which includes differentiation, cost leadership and focus
strategies.
Cost leadership strategies: Porter generic strategy is that kind of strategy which provides
competitive advantage to a restaurant. It provides edge which increases sales of company and
allow firm to complete with other marketing player. Cost leadership strategies help firms to be
leader in terms of cost(Ferreira, 2020).To be a low cost producer is not enough for a business as
other business can also offer low prices to compete by reducing their cost.
Differentiation Strategy: Differentiation is another type of strategy which helps to produce
different products as well as service which attract customers towards restaurant. This can be
attained by Parallel Everest restaurant in different ways based on nature of industry as well as
products itself(Pereira, 2018). It also involves functionality, support, durability and image of
brand valued by customers.
PESTLE ANALYSIS
Pestle analysis is a tool to analyse the condition of business organisations on certain factors such
as Political, economical, technological, legal, social and environmental and the brief discussion
on these factors are given below.

Political
The role of politics in business operations is very affecting, minor changes in political policies
would effect a business very badly. Parallel Everest conducts in different countries of the world
so it has to analyse the rules and regulations of different countries apply in business to protect
the business from legal issues.
Economic factors
Economic factors are closely related to business the growth of economy affects the business
organisation. Parallel Everest also bear loses for the global slowdown of economies, many
restaurant still closed due to covid situation.
Social factors
social factors related to the social belief of the customer, due to the non vegetarian menu of the
Parallel Everest, many vegetarian customers makes differences with the Parallel Everest.
Company continuously faces the protest from certain religious groups.
Technological factors
Nowadays technology is the most important factors for the growth of business. Parallel Everest
spend the huge amount of their earning to acquire the new and advanced technologies. It uses the
best technology to reduces the cost of production and to attracts the customers.
Legal factor
Legal factors related to the legal obligations and rules which companies has to follow, these
legal obligations is prepared by the judiciary body of country for the enforcement of law in
country(Dzilikhova, 2017). These rules and regulations may be vary from country to country
because each country have different pros and cons.Parallel Everest has to follow different legal
policy because Parallel Everest operates in more than 100 countries, so for each country they
have to make different business policies.
Environmental factor
Environment factors related to those factors from natural environment affects the business,
nowadays most nations of the world becomes sensitive about their environment. It prepares
certain strict rules and regulations to protect their environment from the negative effect of
business such as waste management.
Parallel Everest must follow the rules and regulation related to environment of different
countries,

Financial Information
For introducing products and services into the market and to start a business restaurant
needs to invest funds in business. These tools are required to invest in fixed assets, expanding
marketing operation, carrying out daily activities, payment of salary of employees and many
other criterias. For raising money in market it is important ot consider different kinds of
resources into the market. These sources include crowd funding, angel investor, bank loan and
many more. Based on type of business there are different kind of advantages and disadvantages
related to it. Bank loan helps firm to get funds on easy terms and condition but it create burden of
interest on business and also require various documentation. Crowdfunding is one of method of
raising funds in which small among of investment is taken from numbers of customers(Cardozo,
2018). Angel investor is another source of funds for business through which Parallel Everest
restaurant can raise funds and these investors also provide suggestion to business from their
experience. Company is also preparing budget in order to estimating income and expenses of
business. These helps business for reduce cost of business by providing information where they
needs to spend.
CONCLUSION
It has been concluded from above report that business plan has been designed with
respect to food industry and it is basically a family restaurant named as Parallel Everest
restaurant. Their major objective is to provide quality food products to their customers on a large
scale. Their vision is that to create a strong family bond which results into greater happiness and
satisfied life as well. Their mission is to provide different kind of quality products to every kind
of member in the family. For running a business into successful manner it is important that to
plan the things into an appropriate manner with respect to operational plan, financial ability. It is
important that it business plan should be designed into an appropriate manner so that their targets
can be achieved within a period of time. The main target of designing business plan to start a
new business so that it can give unique product to the market

REFERENCES
Books and Journals
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Dzilikhova, L.F. and Gioeva, A.G., 2017. INTERRELATION OF AFINANCIAL PLAN WITH
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Ferreira, M.M., 2020. Business Plan for a Digital Marketing Agency:“M4 Design” (Doctoral
dissertation).
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Kosharnaya, G.B., 2019. BUSINESS PLAN AS AN ESSENTIAL ELEMENT OF
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