Business Plan for Party Organizer

BUSINESS PLAN
Party Organizer

TABLE OF CONTENTS
Outline of business plan.......................................................................................................................
Written report on a start-up business plan............................................................................................
References..........................................................................................................................................

OUTLINE OF BUSINESS PLAN
Business Idea / concept
The projected business plan is based upon the concept of initiating a new event
management venture in the UK industry. The main purpose of this venture will be to provide
superior quality of event management services to individual as well as corporate clients.
Considering the present condition of UK’s event management industry it has been identified that
there are several small and medium sized party organizing company that offers wide range of
services to the people (Jones, 2014). However, entrepreneur of new event management venture
are focusing on assessing the needs and wants of clients and accordingly work in as team to
organise the event. Further, he/she will constantly make efforts to achieve the expectations level
of clients as well as to provide them quality of services for retaining them for long term. There
are several services that business will sell in the market such as planning for social event,
corporate meetings, party organising, wedding planning, birthdays, anniversary, brand
promotion, product launch etc (Pride and Ferrell, 2008). All these services will be provided at
reasonable prices with a creative unique style and approaches so as to enhance the level of
customer’s expectations. The main concept of this business plan is to offer reliable and suitable
services to the clients by carrying out their events in the best possible manner.
Rationale of the concept
Looking at the present condition of UK’s event management industry it can be said that
people are hiring such companies to carry out their event in attractive and creative way. Due to
this, event industry has worth of billions of pound and growing at a quick rate. This has led to
increase the level of competition available in the market as more and more companies are
entering into it (Business vibes, 2014).
Business location
The location of the business is placed in East London. The location is very climate
friendly and people likes to visit the place quite frequently. The place is also suitable for
organizing events such as weddings, business meetings, conferences, etc.
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Business Opportunity
However, with low investment entrepreneur can enter into the market and execute
operations in efficient way. Further, it has been evaluated that, the income raised through festival
and cultural event is around £1.3billion which will increase to £1.4 by 2020. In terms of
corporate and meetings events UK event management industry has generated revenue of £21.8
billion in 2015 which will reach to £25.5 billion in coming five years (Fletcher, 2015).
Thereafter, music and sports events contribute huge to the sector i.e. around £1.7 and £2.2 billion
in 2015 (Parry, 2014). Thus, this provides clear idea of what the selected industry will offer to
the new event management venture. Henceforth it can be said that, event management industry
of UK have a lot to offer for the new ventures with minimal investment of £10000 to £15000 at
the initial stage (House, 2012).
Physical outlook
Figure 1: Sample of event services
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