Business Decision Making: Primary and Secondary Research Methods

Part 3
Business decision Making

Primary Research
 Primary data are all such data which are collected in first time in an
organisation. Primary data are collected by making effective survey,
interview, calls etc.
 n this way, these methods are very useful to Black Friars restaurant, so
that by using such methods for collecting the primary data;
 it provides enough information about there customers and there demand,
taste and preferences.
Primary Research Questionnaire

Secondary Research
 Secondary data are those data which are already collected but by
making some alternation collected information are used in the form of
secondary data.
 In this all the information and data are collected by using books,
journals etc.
 Another reason of collecting the secondary data is that it includes both
the qualitative and quantitative data for gathering the information, so
that it is beneficial for the Black friars restaurant.
Secondary Research Books, Journals etc.

Survey Methodology:
 In terms of making the operational development as well as expansion
of the business there is ned to analyse the preferences, choices and
wants of consumers.
 Thus, with the help of various survey methodology the restaurant will
become able to make the adequate analyses of the needs and wants of
consumers such as questionnaire, interviews and the daily
observations.