Business Decision Making of Syngenta

Added on -2020-02-05

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BTEC Level 5 HND Diploma Business
UNIT 6:
Business
Decision Making
Assignment title Business Decision Making
BDM
TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Q1 Collecting primary and secondary data..................................................................................4
Q2 Market survey questionnaire..................................................................................................5
M1 Ways of calculating coefficient of skewness........................................................................6
TASK 2............................................................................................................................................6
Q1 Mean, Mode and Median.......................................................................................................6
Q2 Range and standard deviation................................................................................................8
Q3 Quartile, percentiles and correlation coefficient....................................................................8
TASK 3............................................................................................................................................9
Q1 Producing column and bar graph for sales, cost and profit....................................................9
Q2 Line graph demonstrating trend lines...................................................................................11
Q3 PowerPoint presentation......................................................................................................12
D1 Evaluating of use of time series analysis as tool for forecasting.........................................12
TASK 4..........................................................................................................................................13
Q1 Gantt chart............................................................................................................................13
Q2 Network diagram..................................................................................................................14
Q3 Using financial tool for decision making.............................................................................14
D3...............................................................................................................................................17
CONCLUSION .............................................................................................................................18
REFERENCES..............................................................................................................................19
INTRODUCTION
Business decision making is crucial part of every organization. It is conducted in order to
select appropriate course of action that leads to achievement of success by the organization. It is
considered as cognitive process that results in making selection of suitable action from among
the options available (Ferrell and Fraedrich, 2014). In order to enhance survival of business for
long run the role of decision making is very critical. In the present study business decision
making has been discussed in context of Syngenta. The organization is one of the leading
company across the world that has more than 28000 employees in around 90 countries. The
present report entails to utilize software generated information for developing decisions at
operational, strategic and tactical level in the firm.
TASK 1
Q1 Collecting primary and secondary data
Amistar would be launched in India. It is being utilized for reducing the threat of diseases
that can emerges from several pests like cockroaches, beds, bugs, mice, moths and rats etc.
Amistar can be beneficial in making the country clean and free from pests. The data collection
tools have been used in order to take appropriate decisions. This would be effective in knowing
the preferences and opinions of the respondents with effectiveness. In the present study data
collection has been done through primary and secondary sources that would assist in making
decision regarding whether it will profitable for Syngenta to launch Amistar in India. Primary data: With this the information is collection by direct interaction with
respondents. Survey tool is being used to gather data from existing customers in
appropriate manner (Gakhar, 2012). For this questionnaire has been devised that would
assist the researcher in gaining knowledge with respect to preferences of respondents.
Secondary data: Under this collection of data is done by the means of past information.
This involves sales records, profitability data and annual reports. It is appropriate in
giving better knowledge regarding ability of Syngenta towards launching its product in
India.
The data would used for the purpose of analyzing the preferences of customers towards
use of Amistar in India.
There are various tools of sampling. This includes random, systematic as well as
stratified tool. The sampling technique that is used in the present report is probability sampling.
In this regard sample selection would be done randomly. This is due to the reason that it provides
similar chance to each person is becoming part of investigation. Sampling frame is considered as
the smallest unit of population that demonstrates entire population. The sample size will be 25
respondents. This includes existing customers of Syngenta.
Quantitative research: It makes use of numbers for testing hypothesis. Further it makes
prediction by use of measured amounts. Moreover it describes the events through using figures.
With the assistance of numbers the researcher possess the opportunity to make utilization of
advanced and powerful statistical tests to make sure that are outcomes possess statistical
association.
Qualitative research: It defines the kind as well as quality of subject while making interpretation
as well as attempt to understand an event.
Q2 Market survey questionnaire
QUESTIONNAIRE
Demographic information
Name:
Age:
Gender:
Male
Female
1. From how long you are making use of Syngenta's products and services?
Less than 4 year
4-8 years
More than 8 years
2. From amongst the following what factors attracts you towards purchase products of Syngenta?
High quality
Reasonable prices
Attractive discounts
3. What is your level of agreement to the view that Amistar can provide prevention against
cockroaches, beds, bugs, mice, rats as well as moths etc.?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
4. Do you think launch of Amistar can assist India?
Yes
No
5. Do you think Amistar can intensify food security at global level?
Yes
No
6. What are the factors that persuades you towards making purchase of Syngenta's product?
High quality
Reasonable prices
Attractive discounts
Benefit of location
7. Are services of Syngenta satisfactory?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
8. Do you agree with the view that Amistar can lead to responsible agriculture in the India?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

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