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Marketing plan

Table of content
▪ Introduction
▪ Purpose of marketing plan
▪ Importance of marketing plan
▪ Literature & secondary data
▪ Research
▪ Conclusion
▪ References
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Introduction
▪ Marketing plan can be described as an outline map which will
support in providing support to marketing activities of the business.
It is essential for an organisation to create strong marketing plan in
order to carry out marketing activities in better manner. Chose
company for this presentation is Tesco organisation.
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Purpose of marketing plan for Tesco
▪ Marketing plan is developed in order to attain various purpose
which will assist the organisation to enhance business activities.
▪ Set objectives
▪ Analyse budgets
▪ Strategic planning
▪ Target market
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Importance of marketing plan for Tesco
▪ Marketing plan is important for the organisation and it will assist
business in performing organisational activities in more effective
and efficient manner.
▪ Accomplishment of objectives
▪ Controlling activities
▪ Reducing risk or uncertainties
▪ Meeting customer needs
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Literature & secondary data
▪ As per the views of Annmarie Hanlon, marketing mix can be
described as the strategic tool which will support business in
conducting different marketing activities and task in better manner.
▪ Product
▪ Price
▪ Place
▪ Promotion
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Cont...
▪ In this literature view of articles has been considered in order o
collect information form authors point of view. Secondary data is
used by researcher in order to collect appropriate data in less time.
This method is less time consuming and researcher will be able to
gather different types of information. This information is analysed
and evaluated properly in order to use it.
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Research
▪ According to the views of Clifford Chi, marketing plan can be
define as the road map that support business in organizing,
executing and track the marketing activities as well as conducting
marketing activities in effective and efficient manner (Everything
You Need to Write a Marketing Plan, 2020).
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Conclusion
▪ From the above presentation it can be concludes that marketing
plan is essential part of organisation and it support company to
perform different marketing activities in effective manner. The
purpose of marketing plan is to provide direction to company for
performing marketing activities and attaining desired goals.
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References
Books and Journals
▪ Cohen, W.A., 2015. The marketing plan. John Wiley & Sons.
▪ Kotler, P. and et.al., 2017. Marketing for hospitality and tourism.
Online
▪ What is the 7Ps Marketing Mix and how should it be used?. 2020.
Available through:<
https://www.smartinsights.com/marketing-planning/marketing-mo
dels/how-to-use-the-7ps-marketing-mix/
>.
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Thank You!
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