Business Plan for The Pawsome's Point Cafe

The Pawsome's Point Cafe is a pet friendly cafe located in Blackpool, UK. The business plan includes industry analysis, market analysis, operations, legal status, and financial projections. The cafe aims to serve pet owners and their pets, and is strategically located near parks and beaches. The SWOT analysis highlights the strengths, weaknesses, opportunities, and threats of the business.

Business Plan

Table of Contents
INTRODUCTION............................................................................................................................3
MAIN BODY...................................................................................................................................3
Executive summary:.....................................................................................................................3
Industry Analysis by Porter Five Forces Model .........................................................................4
Market Analysis ..........................................................................................................................5
Operations....................................................................................................................................7
Legal status of the business..........................................................................................................7
A demonstration of an effective planning and performance of the business plan.......................7
Evaluation of the possible issues that may impact the success of the Cafeteria........................12
CONCLUSION..............................................................................................................................13
REFERENCES...............................................................................................................................14

INTRODUCTION
Business plan refers to the strategy for achieving future goals of a start up new business
which helps to make business successful. A Business can described by its products, services ,
customers etc. In other words Business plan is a documentation which provides your company's
future overview. For start any new business there should be a proper plan to make your business
successful by what strategies you will choose, where you settle your business , what product you
will introduce, target market etc. An Entrepreneur plans to located new pet friendly cafe in the
United Kingdom, where people can visit with their pets and also can celebrate their pet's
birthday, which is a good advantage for an animal lovers. Most of cafes & restaurants were not
allow pets but the entrepreneur aims that opening of this cafe pet's lovers can go on a date with
their Pawsome's friends and can spend their some quality time with them.
MAIN BODY
Executive summary:
Business overview also known as business information, it is an part of business plan
which overview some important points include location, strategies, target, legal status, team,
mission of a company. The The Pawsome's Point cafe decided to located the cafe in Blackpool,
England, United Kingdom, because as per research Blackpool is a town in England which has the
largest pet population in United Kingdom. Blackpool has a leading with 52.15 dog-friendly
facilities, 16.43 dog walkers, 12.77 pet, 7.11 kennels, and 6.40 vets. The strategic plan to located
the cafe in Blackpool is there are large number of owners of pet, where they can visit with their
pets. Blackpool is a seaside resort town with a lots of beaches (Waxman, 2022). The Pawsome's
Point ideally located near by the retail park, and beaches with some stunning sunset view. The
strategy of the location is that park and beaches is the place where people are come with their
pets for spend quality time and play with their pets. The view and environment can attract the
people where they can come with their pets and can enjoy together. This cafe will also help
streets animals which is the great kind of nature.

Industry Analysis by Porter Five Forces Model
Industry analysis is a term of marketing which is used by the company to analysis the
competitive position in the market. Micheal Porter is develop five forces model for analysis the
structure of any industry. Porter' five forces framework is a method of analysing the operating
environment of a competition of a organisation. Porter refers to those forces as the Micro level's
environment, to changed it with the more general term Marco level's environment (Turiace,
2022). It is the most important tool for analysing the competitive and strategic environment,
which helps the company to explaining how the forces in competitive environment shapes
strategies and affect the performance. The Five Forces Model of porter is applied on The
Pawsome's Point -
 The Threat of New Entrants: The Threat of New Entrants refers to the Threats of the
new competition within a market to beat the current players. In other words when the new
competitors entered into the industry and offered the same products and services to the
consumers in low cost then it is risk for the current company. The Threat of New Entrants
on The Pawsome's Point is low because the idea of opening the pet friendly cafe is very
unique, most of entrepreneur only think to open an cafe or restaurant only for humans but
this cafe introduced their self as The Pawsome's Point cafe includes humans with pets
where people can spend their times with pets.
 Threat of Substitutes: Threat of substitutes may be define as when companies within one
industry are forced to compete with industries which producing the substitute products or
services. In other words Threat of substitutes refers to the availability of a product which
is consumer can purchase instead of the industry’s product. A substitute product define as
a product which is from another industry that offers the same or similar product or
services to the consumer within the industry. The Threat of substitutes on The Pawsome's
Point is low because it is the different idea from others and also located near by the
beaches and parks, which is the benefit for The Pawsome's Point Cafe because there is
low number of competitors.
 Bargaining power of customer: The Bargaining Power of customer refers to the
pressure by the customer or consumer for the product and services which is provide
higher quality products and better customer services at a lower price. The Pawsome's

Point cafe present low prices of foods & drinks like coffee, burger which can be
affordable by the people, there is low bargaining power of customers.
 Bargaining Power of Suppliers: The Bargaining power of suppliers can be define as the
mirror image of the bargaining power of customer. In bargaining power of suppliers the
suppliers pressure put on companies by increase their prices, lowering their quality and
reducing the availability of their product in the market. The The Pawsome's Point cafe has
low bargaining power of suppliers as mention above there is no many competitors to
compete them. The Pawsome's Point Cafe is basically the perfect cafe because the nature
of the cafe is very calm, there is no bargaining power of customer & suppliers (Tiffany
and Peterson, 2022).
 Competitive Rivalry: Competitive rivalry is define as to the measuring of the
competition among existing firms. Or its the competition between the companies in the
same industry or field. The competition of the The Pawsome's Point Cafe is low because
it is the unique idea to open the pet friendly cafe in Blackpool.
Market Analysis
Market analysis refers to the analysis which provides information about the industries,
competition, customer. It is the large part of an market research and important part of business
plan, there are two types of market research which includes primary and secondary research. The
Cafe carried market analysis for the development of a strategy of market with the help of 7 P's of
marketing which includes product, price, promotion, place,people, process and physical evidence,
which is given by E. Jerome McCarthy. These 7 P'S helps to analysis the company to review and
determine the key issues which can affect the market by its products and services. The 7 P's of
marketing are as follow -
 Product: A Product refers to the product as well as the services which accounts to the
features, quality, benefits and advantages that the cafe will be selling which eventually
will compel the customers to enjoy to the fullest.
 Price : It is refers to the pricing strategy for the products and services and analysis how it
will be affect your consumers. The owner should know that how much their customers
has to willingness to pay of their product also consider discount on product which will

help to attract the customer, which is the competitive advantages for an organisation
(Odartey-Wellington and et. al., 2022). The Pawesome Point cafe can give some
discounts or some coupons which can help to attract more customers.
 Promotion: It is refers to the marketing mix strategies which includes advertisements,
promotions, direct marketing, these promotional activities can helps to aware the
customers of product and services which you provide. The Pawsome Point Cafe can
advertise their product & services by social media marketing, direct marketing which can
help to aware customers to visit in the cafe.
 Place: It is refers to the location where your products and services are distributed. place is
the most important part of any new business where you should target the audience,
awareness of customers. The place of your business should be according to your business
like what business you want to open. By using this strategy The Pawsome Point Cafe
opens their cafe in peacefu environment near by park and beach in Blackpool where
Cafe's customer can peacefully enjoy with their pets and can also enjoy the nature.
 People: It is that component that involves an indirect or a direct communication of the
enterprise with the customers that are involved in the consumption of the product or the
services that has been offered in the market. The Pawsome's Point will make an efficient
use of this mix to establish a reputable name in the market.
 Process: Process refers to the operations that are involved in delivering the products and
services to the customers. It is all about the strategy of 'easy to do business with' in the
marketplace. A good process that is used ensures the standard of the services that are
offered to the customers which eventually saves the time as well as the cost by increasing
efficiency. The Pawsome's Point will ensure the accuracy of the process so taken place in
the operations.
 Physical Evidence: It refers to the physical ground that customer see while interacting
with the business person. This includes: the physical environment where the product or
the services is provided , the layout or the interior design as well as the condition of the
packaging. The Pawsome's Point will make ensure that all the standards are met in
accordance to the customer preferences.

Operations
The success of the Cafe is highly dependent upon the effectiveness that it addresses
according to the needs of the business relevant to the concept that has been introduced in the
marketplace. The areas that require the maximum amount of attention are:
 Services – The USP of The Pawsome's Point is serving the adorable creatures i.e. the pets
adopted by the customers that assists the Cafe in standing out in the lodge. The
management will work in accordance to serve the formal attributes along with addressing
the concerns that the pet owners faces while visiting a cafe.
 Maintenance – The concept of the introduction of this one of a kind Cafe that facilitates
the entrance of a pet requires a properly instructed staff to maintain the hygiene of the
surroundings so that it does affects the customers and they do not feel uncomfortable in
any way.
Legal status of the business
The ownership and the control of The Pawsome's Point will be under the name of the sole
proprietor itself. The venture would indeed be a risky one as the ultimate liability for any
contingency will fall directly upon the shoulders of the owner itself. The proprietor will be in the
position to hold and own all the assets of the business and can dispose them off in need. The
reputation of the sole trader is minimal in terms of the factors that they is no requirement of a
formal constitution for the business. The owner will be treated as self-employed by HMRC and
will be solely responsible to get the Cafeteria registered for the annual tax returns that has to be
paid.
A demonstration of an effective planning and performance of the business plan.
A peculiar study of the performance of the Cafe requires a descriptive feasibility scrutiny
of the qualitative as well as the quantitative aspects of the business. A well versed investigation
of the competitors, market demand, future opportunities and the threats that can influence the
functioning of the Cafeteria is thereby an important region to cover (Fang, Adelakun and
Goetemann, 2022). This section will therefore provide The Pawsome's Point with an aid in
determining the flaws, relevant data for the costs incurred along with an assurance of a detailed
financial projections with the help of tables and charts. A SWOT analysis can thus be used for
this particular purpose.
SWOT ANALYSIS:

A complete analysis of the strengths, weaknesses, opportunities and threats in the form of a
theoretical account can be presented to determine the internal and the external factors that can
affect the position of the Cafeteria in the market.
STRENGTHS
 The provision of including the space of
the pets of the customers along with
them is the USP of the Cafeteria which
proves to be a step towards establishing
a viable customer base keeping in mind
the future aspects.
 The team that is involved in the
resource department preserves the
quality in terms of the value integration.
Their motivation remains on the peak as
their goal is to benefit the business
along with their personal growth.
WEAKNESSES
 The pricing of the products are although
assigned according to the value it
exhibits ensuring the best quality
products to be used but somehow it can
loose the customer base because of the
price which can be expensive for a
certain segment of the society.
 The inclusion of the facility of making
it a pet friendly Cafeteria might affect
the business in terms of the customers
who all are allergic to the animals.
OPPORTUNITIES
 There is a realistic scope of developing
the brand loyalty of the customers
through offering rewards and discounts
especially to the and regular ones
which eventually will attract the new
customers.
 An increase in the product line can
impact the Cafeteria's position in the
market. Adding up to the variety of
different cookies, snakes or drinks can
draw the attention of the customers and
it will also add up an extra in the profit
THREATS
 The competition in the market can also
affect the The Pawsome's Point because
of low prices of the product offered by
the competitors which can compel the
customers to shift to the other side.
 The increase in the cost of the products
in the market due to the prevalent
policies can highly influence the pricing
of the items that are offered.

section.
FINANCIAL PROJECTIONS
A great financial plan is the key to the success of a business (da Costa and Carvalho, 2022). The
important aspects that has to be covered for an effective planning process are :
 The calculation of the break-even point
 The formulation of the starting balance sheet
 The Pro-forma (forecast) income statement
Break-even point:
The calculation of the break-even is necessary to evaluate the business financial position at a
particular period of time. It is that point where the sales revenue so generated is equal to the total
expenditure incurred i.e. neither the business earns nor it looses. This will prove to be a good
index to confirm the viability of the The Pawsome's Point in the market. Its calculation can be
done by using the beneath mentioned formula:
Fixed Costs (Unit Price - Unit Cost) = Break-even in Units
This can be explained with a hypothetical table along with the graph that will help in determining
the break even point for the Cafeteria.
Here, the variable cost for the units produced along with the price per unit has been given. The
fixed cost remains the same throughout and other components of the table is depended upon it.

The Starting Balance Sheet:
This representation is used to make and sort the list in terms of a balance sheet. The Assets along
with the Liabilities are included in the start-up balance sheet to give a clear picture of the
Cafeteria's present position.

The Pro-forma (Forecast) of the Income Statement:
The main purpose of this statement is to project the revenues generated and the expenditure
incurred on the venture over a specified period of time which usually is of one year. It will help
the Cafeteria to forecast the budget, sales and other expenditure.
Along with the above stated assertions, a Cash Flow Forecast must also be constructed to format
the planning in an efficient manner. It will help the Cafeteria to make a descriptive note of the
actions that has to take place on and before time. Thus, the statement considers:
 Planning the most appropriate usage of the cash.
 Scheduling the receipts.
 Prioritizing the accounts payable.
 Measuring the contingencies that can take place due to unexpected circumstances.
 Estimation of the borrowings, if any.

The revenue generated and the pay outs that has to be made in a financial year in a form of a cash
flow statement has been portrayed in the image.
Evaluation of the possible issues that may impact the success of the Cafeteria.
There are multiple reasons that can hamper the accomplishing existence of The
Pawsome's Point. The lucrative concept of the business does not ensure the overall protection
from the jeopardy it can face in the market. There are number of factors that can affect the growth
of the venture which must be taken into consideration to prevent them from happening.
 The failure of the marketing strategy that has been opted can highly influence the
operations of the business (Munshi and Singla, 2022). A comprehensive and well
analysed marketing scheme must be adopted to avoid the blunder that can happen due to
the negligence in this division.
 Promotion of the brand must be in accordance as it is among the most essential parts of a
good business plan. Any kind of lag here can disrupts the smooth functioning of the Cafe.
The customer can play a vital role in promoting the place and if handled them with
quality, their output can prove to be the most valuable asset.
 The ignorance in terms of the active participation of the owner itself can create a mess
and ultimately will lead to a permanent shut down of the business. With the reference to
the Cafe, regular checks in respect to the reports and performances of the employees has
to be conducted to ensure the effectiveness of the staff (Byrd and et. al., 2022).
 When the resources are not properly allocated, it can lead to the generation of losses. The
mismanagement thus will hamper the profitability ratio of the venture and can also affect
the different segments of the Cafe.
 The accurate direction of the squad is obligatory. When they are not managed properly,
the overall system will dysfunction in terms of the customer experience, and the costs will

then have to be borne by the business which sooner or later will lead to the state of an out-
of control team-force.
CONCLUSION
An inference can thus be made after considering the factors that are responsible for the
smooth functioning of the business which states that the preparation of the plan must be accurate
and expeditiously form to eliminate the risk of the threats that are present in the external as well
as the internal business environment which can affect the market positioning of the brand. The
status it holds in the eyes of the law i.e. its proprietary is also rendered. A detailed description of
the elements involved in a business plan is equipped along with the financial projections that a
start-up must consider for a profitable venture. Last but not the least, the assert-able content that
can hamper The Pawsome's Point success has also been discussed along with a provision of their
respective solutions to prevent them from happening in the coming future. Therefore, a business
plan must be armoured with all the formalities that has to be fulfilled in order to establish a
profitable as well as a reputable position in the market.

REFERENCES
Books and journals
Byrd, K., and et. al., 2022. Consumers' threat and coping appraisals of in-restaurant dining during
a pandemic–The moderating roles of conflicting information and trust-in-science and
scientists. International Journal of Hospitality Management, 103, p.103186.
da Costa, T.G. and Carvalho, L.C., 2022. Key Factors for Entrepreneurial Success: A Synthesis
of Earlier Research and an Agenda Proposal to Support Entrepreneurial Training. In
Interdisciplinary and Practical Approaches to Managerial Education and Training (pp.
56-72). IGI Global.
Fang, L., Adelakun, F. and Goetemann, T., 2022. Brewing entrepreneurship: Coffee and startups.
Journal of Planning Education and Research, p.0739456X211067272.
Munshi, A. and Singla, A.R., 2022. Exploring Key Growth Drivers and Strategies for Enhancing
Performance of Indian Food Tech Startups. Indian Journal of Marketing, 52(1), pp.42-57.
Odartey-Wellington, F., and et. al.,2022. From “Cafeteria Stereo System” to the Airwaves: The
Evolution of Cape Breton University’s Caper Radio. Journal of Radio & Audio Media,
pp.1-29.
Tiffany, P. and Peterson, S.D., 2022. Business plans for dummies. John Wiley & Sons.
Turiace, B., 2022. Restaurant Adventures: Think or Sink-Do You Have What it Takes?. Page
Publishing Inc.
Waxman, L.K., 2022. Designing Coffee Shops and Cafés for Community. Routledge.