Peer Review of a Research Proposal on Green Management Implementation

This peer review evaluates a research proposal on the implications of implementing green management on the operations of a company. The review covers the methodology, presentation, critical evaluation, and ranking of the proposal.

Running head: PEER REVIEW
Peer Review
Student Name
Institution Name

PEER REVIEW 2
Peer Review
Introduction
The guiding research question of the research proposal is on examining the
implications of implementing green management on the operations of a company. This
guiding research question is then subdivided into three question to guide the research process.
These three research questions are
a) What are the short term and long term environmental effects of Green Management in
the manufacturing industry?
b) How does Green Management relate to company reputation?
c) What effects does green management have on company performance?
Subsequently, these three research questions are used in formulating the research
objectives. The primary research objective of this research proposal is to evaluate the
implications of green management implementation by manufacturing companies. For clarity
and ease of guiding the research process, the authors divide the research objective into two
resulting in two precise research objectives. These objectives are
a) To investigate the environmental benefits of implementing green management in
industries.
b) To analyse the effects on the reputation and performance in companies that
implement green management.
The introductory chapter of the proposal offers clear statements on the research aim,
objective, and problem. In fact, the authors summarise the research objective and problem at
the end of the introduction section allowing the readers to connect between the background
information and the subsequent research question and objective.

PEER REVIEW 3
Methodology
The research proposal utilises qualitative research methodology. Precisely, it employs
critical content analysis as the primary method of collecting data. This research method
entails analysing and evaluating past research materials relating to the study topic and
question with the aim of obtaining a coherent and informed conclusion. In this respect, this
method uses secondary data in answering the research question. Consequently, the authors
demonstrate the use of a sound research methodology since the method they use is accepted
universally in the scientific community. Nonetheless, the authors do not offer any preliminary
findings in their research proposal as they end their writing in the methodology section.
Although nothing is wrong with this approach, the authors could have offered some
preliminary findings considering that their research methodology was a qualitative one.
Presentation
The overall presentation of the paper is impressive, particularly in the introductory
and literature review sections. The introduction segment of the paper offers an interactive and
comprehensive background on the study topic using perspectives drawn from various
scholars. The integration of arguments from various scholarly materials illustrates that the
authors conducted sufficient background research on the paper and possessed an exceptional
mastery of the study subject. As a result, the introduction chapter offers reader with
significant information making easy to understand the overall argument of the proposal and
its focus.
However, the paper illustrates several weaknesses particularly in paragraph
structuring and analysis. The authors failed to follow the conventional writing structure of
grouping sentences into coherent paragraphs. As such, the paper looks like a collection of
sentences making it challenging for the readers to read through it smoothly. Importantly, the

PEER REVIEW 4
paper is significantly descriptive making it lose its research attributes. Consequently, the
paper can be improved by grouping the sentences into coherent paragraphs to enhance its
readability. Moreover, the authors can improve the quality of the paper by being more
analytical than descriptive in their writing. This aspect can be improved by including more
detailed discussion on the scholarly materials than the current one.
Critical Evaluation
The introduction and literature review sections of the proposal are its main strong
points. These two segments illustrate the extensive use of scholarly materials which relate to
the study topic. Although the authors make an impressive effort in connecting the reviewed
literature material to the study objectives, their analytical perspective is inadequate. As a
result, the paper is highly descriptive. However, the key weakness of the proposal is its
methodology section. Despite selecting a sound research methodology, the authors offer an
insufficient description of how they are going to execute the research. For instance, they
ought to have included the number of scholarly articles that they were going to review, the
inclusion and exclusion criteria and importantly, the databases where they were going to
source the articles. Nevertheless, the authors attained the research objectives even though not
comprehensively as they did not offer preliminary findings. The introduction and literature
review sections provide an incisive review of the study aim and enlighten the readers on the
study objectives and the implications of using green management strategies in companies.
Ranking
Based on the assessment, this proposal scores 3/5. This score illustrates that the paper
is excellent as it addresses the key areas of a research proposal outstandingly.