Initiatives for Performance, Culture, and Engagement in Qantas Airways

Running head: PEOPLE AND ORGANIZATION MANAGEMENT
PEOPLE AND ORGANIZATION MANAGEMENT
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1PEOPLE AND ORGANIZATION MANAGEMENT
Table of Contents
Introduction....................................................................................................................2
Performance-related initiatives......................................................................................2
Culture-related initiatives...............................................................................................3
Engagement-related initiatives.......................................................................................4
Recommendations..........................................................................................................5
Conclusion......................................................................................................................6
References......................................................................................................................7

2PEOPLE AND ORGANIZATION MANAGEMENT
Introduction
Qantas Airways is an Australian airlines organization that has developed its position
of largest airlines based on the fleet size, international destinations and international flights.
Qantas is also the third oldest airlines organization in the world after Avianca and KLM. The
organization was established in the year 1920 and the operations of international flights had
started their operations in 1935 (Qantas.com 2019). Qantas Airways has its base in Sydney
and the main hub of the organization is located at the Sydney Airport. Qantas has gained 65%
share in the domestic market in the year 2014.
The report will be based on the analysis of different types of initiatives that have been
implemented by Qantas Airways in improvement of employee performance, developing the
culture of the organization and increasing levels of employee engagement (Qantas.com
2019). The ways by which these initiatives have been able to provide benefits to the
organization will also be analysed and discussed in the report. Recommendations will be
provided based on improvements that can be made in the initiatives that have already been
implemented in different organizational aspects.
Performance-related initiatives
Qantas had faced major challenges in the year 2012 based on high levels of
competition from the international and domestic airlines based organizations. The increase in
levels of competition is considered to be an important factor that is able to affect wide-
reaching strategy developed by Qantas Airways. The feedback offered by customers and
levels of engagement are considered to be important factors that have influenced the
operations of Qantas. The strategy that has been implemented by Qantas Airways is based on
development of strategy and collaboration with different parts of the organization (Ahammad
et al. 2016).