People, Culture and Contemporary Leadership

Running head: PEOPLE, CULTURE AND CONTEMPORARY LEADERSHIP
PEOPLE, CULTURE AND CONTEMPORARY LEADERSHIP
Name of the Student
Name of the University
Author Note

1PEOPLE, CULTURE AND CONTEMPORARY LEADERSHIP
Table of Contents
Introduction....................................................................................................................2
Performance-related initiatives......................................................................................2
Culture-related initiatives...............................................................................................3
Engagement-related initiatives.......................................................................................4
Recommendations..........................................................................................................5
Conclusion......................................................................................................................6
References......................................................................................................................7

2PEOPLE, CULTURE AND CONTEMPORARY LEADERSHIP
Introduction
Telstra Corporation Limited or Telstra is the largest telecommunications based
organization in Australia. Telstra is mainly builds and operates telecommunications networks
in the country. Telstra has been able to develop a long history in the telecommunication based
industry of Australia and the company has its origins from the inception time of Australia
Post (Telstra.com.au 2019). Telstra is currently an entirely privatised organization that is
going a change based program in order to become more customer focussed in nature. The
report will be based on the analysis of different types of initiatives that have been undertaken
by Telstra in order to continue its successful operations in the Australian telecommunications
industry (Telstra.com.au 2019).
Performance-related initiatives
Telstra has provided huge importance to the employees and the ways by which they
are able to perform in a safe work environment. The company has developed an initiative that
is named as the Values Program which is helpful for the support that can be provided to the
leaders and their employees. This is based on the types of behaviour that is able to affect the
teams within the organization. The approach that has been taken by Telstra is related to the
empowerment of employees and the effectiveness of their work process as well (Aktas,
Gelfand and Hanges 2016). The contributions that are provided by employees in the
workplace are also measured with the help of recognitions and rewards that are offered by the
company. The rewards the are offered to the employees include, discounts on the services,
products and the applications and high salary based packages. The levels of work flexibility
and leaves have also been increased as a part of this initiative that is developed by Telstra
(Alvesson and Sveningsson 2015). The leave policies of the organization are also highly
progressive in nature and the employees are given the power of purchasing additional leaves