Perception of Commuter: Research

Added on -2020-02-19

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Running head: CASE STUDYCase studyName of studentName of UniversityAuthor note
1CASE STUDYTable of ContentsChapter 1: Introduction....................................................................................................................31.1 Background of the research....................................................................................................31.2 Problem statement..................................................................................................................31.3 Research objectives................................................................................................................31.4 Chapter overview...................................................................................................................4Chapter 2: Literature review............................................................................................................52.0 Introduction............................................................................................................................52.1 Private hired vehicles in Singapore........................................................................................52.2 Perception of customers.........................................................................................................72.4 Benefits and drawbacks of private hired vehicles in Singapore..........................................102.5 Data collection methods.......................................................................................................122.6 Conceptual framework.........................................................................................................13Conclusion.....................................................................................................................................13References......................................................................................................................................14
2CASE STUDYChapter 1: Introduction1.1 Background of the researchThe background of the research focuses on the perception of commuters regarding thedemands for privately hired vehicles in Singapore. The private hired cars have outnumbered thetaxis in Singapore, and this has happened due to the convenience and ease of transportationprovided by the private hired taxis, which are not provided by the local taxis in Singapore. Thecustomers wanted ease and convenience to move from one place to another, the taxis failed tofulfill their needs and requirements as often the taxis were not found available, and even thosecould not make the passenger reach the destination within time. The private hired cars are knownfor the ease of transport and convenience provided to the customers, and these cars are availabletoo in large numbers (Firnkorn & Müller, 2015). This has provided enough flexibility and moreoptions for the passengers to travel and reach their destination on time. The research backgroundthus sheds limelight on the perception of commuters based on their demands for private hiredvehicles rather than the taxis available in Singapore. 1.2 Problem statementThe problem to be investigated here is the increasing demands for the private hiredvehicles than the taxis in Singapore and even the perception of commuters regarding theseprivate vehicles. 1.3 Research objectivesTo identify the various benefits obtained by introducing private hired vehicles in Singapore
3CASE STUDYTo evaluate the perception of commuters regarding their demands for private hiredvehicles in SingaporeTo assess the various ways by which the customers’ demands and choices for privatetaxis in Singapore can be metTo determine the various issues and problems related to the hiring of private vehicles inSingaporeTo recommend necessary measures by which the perception of customers can beimproved regarding their demands for private hired vehicles in SingaporeResearch questionsWhat could be the benefits of introducing the private hired vehicles in Singapore that were notfound in the regular taxis?What is the perception of commuters based on their demands for private hired vehicles ratherthan the taxis available in Singapore?What could be the efficiency of running private hired vehicles in Singapore for ensuringcustomer satisfaction?What could be the major barriers that might prevent the commuters to demand for the privatevehicles in Singapore?1.4 Chapter overviewThe current dissertation presents the various important concepts regarding the perceptionof commuters based on their demands for the private hired vehicles rather than the local taxisthat are available in Singapore. The introduction chapter discussed the background of the

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