Performance Evaluation of DeGrandis Sporting Goods

This presentation evaluates the performance of DeGrandis Sporting Goods, including strategic goals, ethical standards, and project analysis for three main projects. It also provides recommendations for improvement.

Performance Evaluation of
DeGrandis Sporting Goods
Name of the Student
Name of the University
Author Note

Introduction
• Portfolio of DeGrandis Sporting Goods:
o Three of the main projects undertaken:
1. Project A – DeGrandis Running Shoes
2. Project B – Australian Olympic
Committee (AOC) Partnership (Cohen
2017)
3. Project C – Ladybird Sporting Apparel

Strategic Goals of DeGrandis
• Strategic Goals are:
1. Doubling the revenues from the sale within
three years by involving stakeholders
(Martinsuo and Killen 2014).
2. Creating a network with the trustable Chinese
sporting goods.
3. Taking an account on the quality of the
products.

Ethical Standards of DeGrandis
• Ethical Standards are:
1. Properly describing the desirable and
undesirable selling behaviours.
2. Promoting and applying high standards of
practice (Herlihy and Corey 2014).
3. Reduction of the risks in carrying out
successful trades.

Project A: Strategy & Ethics
• Alignment with the strategy:
o The launch of the DeGrandis running shoe has built the
revenue by more than $5 million.
o The shoe quality has also been improved.
• Alignment with the ethics:
o The team did not inform the directorial board about their
partnership with the Chinese network.
o High standards of practice were not implemented since
the Chinese supplier invested in child labour (Humphries
2013).

Project A: PPS Snapshot
Dimension Score Explanation
Stakeholders 5/5 • The stakeholders implemented in the project mainly composed of
the Chinese suppliers who delivered the products with the highest
efficiency.
Project Process 2/5 • The processes involved in the project involved the inclusion of the
child labour in the manufacturing of the running shoes that was
against the code of ethics.
Innovation and Learning 4/5 • New techniques of innovation along with the learning techniques
were applied for manufacturing (Martínez-Torres 2013).
Quality 5/5 • The quality of the products was excellent for which the shoe earned
a rating of 5/5 from the reviewer (Singh and Sharma 2013).
Benefit 5/5 • The benefit of this project was that it increased the number of
customers for which the market competition was minimised.
Use 5/5 • The successful implementation of the project has a positive impact
on the organisation’s reputation.

Project A: Conclusion
• The project of launching the running shoes by
the DeGrandis Sporting goods was
successfully completed.
• However, the concerned project bypassed
some of the ethical code of conducts (Jacob,
Decker and Lugg 2016).
• The board of directors were unhappy since the
team did not inform them before initiating
with forming a connection with Chinese
suppliers.

Project A: Recommendations
1. It is recommended that the project team
consults the board of directors before
initiating with any process.
2. It is also recommended to the project team
to refrain from the activities in future that
involves child labour (Okyere 2013).
3. The company should formulate a code of
ethics within the organisation to be
followed by all the members.

Project B: Strategy & Ethics
• Alignment with the strategy:
o The project strategy went hand on hand with the strategic
goals of the company as it involved the identification of the
stakeholders.
o However, the project team failed to deliver the project on
time.
• Alignment with the ethics:
o The project sponsor bribing an official of the Australian
Olympic Committee was taken as a serious issue of
misconduct.
o The violation of the ethics hampered the reputation of the
company as well (Fleming and Koppelman 2016).

Project B: PPS Snapshot
Dimension Score Explanation
Stakeholders 5/5 • The stakeholders in execution of Project B was properly
identified and they were appointed accordingly.
Project Process 2/5 • The project failed to follow the company’s ethical standards for
which the company had to suffer a reputational damage
(Armour Mayer and Polo 2017).
Innovation and
Learning
4/5 • New techniques of innovation along with the learning
techniques were applied for manufacturing (Freeman 2013).
Quality 5/5 • The quality of the products were excellent for which it was
able to become the official supplier of AOC.
Benefit 5/5 • One of the significant benefit of the project is that it increased
the sales of the company by over $3 million.
Use 3/5 • Though the project served the needs of the AOC, it
substantially hampered the company’s reputation.

Project B: Conclusion
• The completion of the project had to go
through a lot of obstacles.
• Although it was able to increase the company
sales, it failed to finish within the stipulated
deadline (Dolabi, Afshar and Abbasnia
2014).
• There were a lot of controversies such as the
bribing scandal that hampered the company’s
reputation.

Project B: Recommendations
1. Henceforth, the project management team should
try to complete the project within the stipulated
deadline.
2. It should also strive to abide by the ethical
standards of the company and refrain from
engaging in those type of malpractices (Evans
2016).
3. Besides giving priority to the quality of the
project, the ethical standards should also be
looked into with attention.

Project C: Strategy & Ethics
• Alignment with the strategy:
o Project C including launch of the Ladybird
sporting apparel was executed.
o However, the project failed to increase the
sales of the company (Miao and Evans 2013).
• Alignment with the ethics:
o The products of this project did not have a
market test.

Project C: PPS Snapshot
Dimension Score Explanation
Stakeholders 5/5 • Stakeholders concerned with this project were
successfully identified and deployed.
Project Process 5/5 • The project requirements such as the timeframe and the
budget were successfully met (Naldi et al. 2016).
Innovation and
Learning
3/5 • The project did not apply innovative techniques to fulfil
the requirements of the customers.
Quality 2/5 • The products of this project was of an inferior quality
which led to customer dissatisfactions (Souca 2014).
Benefit 2/5 • The project failed to bring in any benefits to the
company as the company had to stop the new orders of
the brand.
Use 2/5 • The project was no use to the company since there was a
loss in the customers and the company had to go through
poor sales.

Project C: Conclusion
• The project was executed successfully but it
failed to abide by the company’s strategic
goals.
• The inferior quality of the products of the
Ladybird brand led to customer
dissatisfactions and poor sales (Tatikonda,
L.U., 2013).
• The company had to suffer a loss since they
had to stop ordering the products.

Project C: Recommendations
1. Besides stressing on the project requirements
the project team should also strive to market
test the products in future.
2. The company should give special attention to
the manufacturing of the products (Goetsch
and Davis 2014).
3. The project team must look into the fact
there are no loss of the customers due to poor
sales in the future.

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