Performance Evaluation of Tesco

Performance evaluation of
TESCO

Contents
INTRODUCTION...........................................................................................................................3
Current trend in current supermarket...........................................................................................3
Tesco performance since 2015....................................................................................................4
Current financial performance of Tesco......................................................................................4
SWOT analysis of Tesco.............................................................................................................4
Growth opportunities and recommendations...............................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Performance evaluation is defined as the process in which organisational managers and
consultant examine as well as evaluate organisational performance and identify the factors that
affect the organisational performance. Proper evaluation of performance enhances organisational
ability to perform and gain all defined goals and objectives within time. In this report the chosen
organisation is Tesco which is a multinational a Multinational British grocery organisation
established in the year of 1919 by Jack Cohen. The headquarter of respective organisation is
situated in Weleyn Garden City, Hertfordshire, England, United Kingdom. It is the third-largest
retaining company in the world according to gross revenue. In this report current trend of
supermarket, financial performance, Swot analysis and growth opportunities are covered.
Current trend in current supermarket
There are various current trends that help the Tesco to sustain in competitive market and
gain various competitive advantages than other organisations. Through adopting various current
market trends respective organisation attain long-term growth objective and enhance customer
loyalty towards it. The organisation adopts all current market trends in order to sustain in
competitive market environment. Some current market supermarket trends are discussed below:
Seamless emergence of e-commerce: Tesco organisation evaluate current market trends
properly and improves organisational performance through providing online services by e-
commerce activities in order to fulfil orders more efficiently. Respective organisation starts
online home delivery options that enhance the customer base. In the e-commerce activities Tesco
conducts all buying and selling of goods and services by using electronic mediums such as
internet (Armstrong and Brown, 2017). In the current competitive business environment is
becomes necessary to follow trends to attain all goals and objectives in efficient manner.
Adoption of digital platform: Adoption of digital platform is the software that is designed
to simplify the user experience as well as it ensures the proficiency of software platform,
application or web sites. It is adopted by the Tesco to ensure the reach to wide range of
customers and enhance organisational performance (Hunter, 2020). There are various digital
platforms such as social media channels, internet marketing and various others are used by the
Tesco to spread awareness about organisational products among potential customers.