Performance Management in Adobe Systems

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Running head: PERFORMANCE MANAGEMENT
Performance management
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PERFORMANCE MANAGEMENT
Adobe systems is a multinational computer software company based in California, USA.
The company has been in the computer software market since 1982 and is a global leader in the
computer software industry. Some of the products of the company include text reading and
formatting software as well as a number of online and native multimedia tools. Since its
inception, the company has always been a one-time software vendor for millions of customers
until recently when the company decided to shift to a subscription-based, cloud-based service
with multiple annual software releases. With the revised model, it became inevitable for the
company to review its performance appraisal policies to match up with the new corporate
landscape. I chose this corporation as a result of the dramatic shift from traditional performance
analysis practice they accomplished while retaining the beneficial aspects of the former.
Performance management is an intricate process whose ultimate goal is to optimize the
output of each and every particular employee in order to subsequently maximize their
productivity ergo the company’s revenue (Van Dooren et al., 2015). As I uncovered, the process
of performance management continuously involves various measures and practices undertaken to
assure that the performance of the employees matches up with the objectives of the business.
Traditionally, performance management is undertaken during yearly performance reviews where
each employee’s annual performance is analyzed against a particular performance threshold set
by the employer. The threshold could be the number of sales made by the employee, the amount
of revenue raked in by the employee or any metric that an employer finds suitable for measuring
the performance of their employees (Mueller-Hanson & Pulakos, 2015). Subsequently, I realized
that this method was slow with regards to the dynamic nature of software technology that
evolves multiple times a year.

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PERFORMANCE MANAGEMENT
Prior to the change in the mode of operation, Adobe systems would operate through one-
time annual sale of software. This involved release of software to the public with updates sent
only once a year to customers of Adobe products. With this system, performance analysis can
only be conducted one a year and only after the release of a product. However, the company then
sought to revise this model by instead adopting a subscription-based system for sales and
distribution of their products. Essentially, the company sought to start a subscription system for
all customers of their products that involves continuous updates to the products via the cloud at a
particular subscription fee. As a result, and in my understanding, there needed a more dynamic
performance analysis system to keep up with the needs of the software market.
As would be expected, the first step in this process was to scrap yearly performance
reviews which then proved maladaptive to the company forcing the company to institute a
different kind of performance analysis strategy. The new Check-in system was thus selected by
the company as a suitable performance analysis strategy (Buckingham & Goodall, 2015, pp. 43),
and for a number of reasons discussed below.
In order to conduct a successful performance analysis process, several important factors
need to be considered. Such factors, as I uncovered, involve some key aspects of human resource
performance and include the feedback from various employees and stakeholders, feedback
analysis as well as appraisal or reprimand depending on the results of the analysis process
(Parmenter, 2015).
Feedback collection
This process involves collection of necessary information that indicates the performance
of an employee. The information may include customer feedback or comments from