Performance Plan for Apparels Brand Pty Ltd

This document discusses the performance plan for Apparels Brand Pty Ltd, including the need for an e-commerce website, target market, implementation steps, and benefits of having a website.

Running head: PERFORMANCE PLAN FOR APPARELS BRAND PTY LTD
PERFORMANCE PLAN FOR APPARELS BRAND PTY LTD
Name of the Student
Name of the University
Author note

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Table of Contents
Assessment task 1: 2
Answer to question 1: 2
Answer to question 2: 3
Answer to question 3: 4
Answer to question 4: 5
Answer to question 5: 5
Answer to question 6: 7
Answer to question 7: 8
Assessment task 2: 8
Discussion 9
Prerequisites for the development of the e-commerce venture in the organization: 9
Steps for developing the e-commerce website: 9
Achieving the individual goals and providing the feedback: 10
Identification of the possible issues regarding the implementation of the e-commerce
website: 10
Resolving issues to achieve the team goals: 11
Assessment 3: 11
References: 14

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Assessment task 1:
Answer to question 1:
Online marketing or shopping is a type of an electronic trade which enables the customers
to buy the goods in variety of ranges such a s apparels and anything a user can desire. The
goods are delivered to the customers directly from the retailers on the internet. In this case
study we can evaluate the fact that the need of e-commerce opportunity that needs to be
created for the Australian based manufacturer and distributor of clothes and footwear named
Apparel Brands is very high. They are willing to introduce their own online shopping website
which will offer the customers their own product that are the generic clothes apparels and the
footwear of their own brand. The delivery will be done directly from the manufacturer end
without any intervention of other retail vendors which will be the beginning of their own
brand name.
To classify specifically the products that will be delivered to the customers from the
manufacturers end or the Apparel Brands Pty Ltd will be the category of the apparels and
footwear. The company is well known in the industry of apparels and footwear. These
products are now to be sold on the internet to embark a new profit in the loss making
company (McRobbie, 2016). The company is also proposed for setting up the online business
in which the customers will get the facility of customizing their own designs on the t-shirts,
which will be printed and delivered to the customers.
The price that will be implied on the products will be managed and declared according to the
quality and measures of the product. Since the organization is not depending on the vendors
for the retail production the cost are kept arbitrary (Okonkwo, 2016). The budget that has
been set up by the team has been approximated up to thirty thousand Dollars.

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Apparel Brands Pty Ltd has created much name and fame in the market of retail business due
to their non compromising quality holding feature. They had a good reputation in the market
on the matter of quality (Pedersen, Gwozdz and Hvass, 2018). The proposed features like
customized printed t-shirts on the e-commerce platforms needs to be better than the previous
retail purposed quality of the products. The product quality is maintained to be better enough
than the other competing and leading organizations in this firm.
The new innovative idea of delivering customized as well as all categories of apparel and
footwear to the customers will embark a new beginning of e-commerce venture in the market.
Generally there is very less productivity of apparels where customization is available to the
people of Australia. However, some clothing manufacturers do provide customized t-shirts to
the customers but there is no option of getting them in an online shopping process where the
product is delivered to the door step of the customers (Rachel, Prabu and Kumar, 2018). The
unique way of selecting and customizing their own designs online will give a new hype and
rise to the customers. This feature will definitely produce rise of the economical conditions in
the global market as the customers are always in search of new innovative ideas that can
reduce their physical interaction in mostly shopping firm.
Answer to question 2:
The target market that is selected is the common people mostly comprising of the
teenagers who are most attracted to such process of e- marketing. Online shopping is used
primarily by elderly people who work and have a credit card from which they pay for their
products. They turn to online shopping where their items are delivered to them. In this case
the introduction of a new form of apparel that is the customized apparels will influence
basically the teenagers who like to wear innovative and stylish clothes (Soegoto and
Pamungkas, 2018). The fact that the user can upload their desired design on the portal or the
website of the store and get the fine quality product delivered to their door step in a

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reasonable price will entertain a mass of people. The age bar of people varying from sixteen
to thirty five years old will mainly get attracted to such features (Thomas, Kavya and Monica,
2018). The introduction of these trending innovations in the company will create a huge
impact on the economical rise of the organization in the global market.
The customers are always in need of new innovative structures in the shopping criteria in this
modern and technological advancement era. The people needs more innovative ways like
customized t-shirts and more customizations on the apparels and footwear as they desire.
There is another point that comes under the high demands of the public is the save of money
with high comfort as they can buy the products by sitting behind in the home and has no need
of visiting the stores as the product is shipped or delivered to the doorstep of the customer.
Answer to question 3:
This research and analysis process includes the collection of necessary information that will
help in setting up the business venture. In this case we will be setting up the business venture
for creating a website for the business of the Apparel Brands Pty Ltd. Outlining the factors
that are needed to achieve by the digital technologies and how to achieve it is an essential
part of the setting up the venture is needed. This process needs the collection of data from the
mass. The new innovation is planned to setup in the market to provide flexible facility to the
consumers. Before investing a lot of capital in the new project, surveys on the mass is
essential. To gather this information, big data systems can be used. Data mining practices that
would examine large databases that already exists and generates new information based on
the previous data (Valaei and Nikhashemi, 2017). A decent blog must provide the customers
with useful and engaging content, while helping to create a positive image for the business. A
blog is usually updated regularly like a newspaper. The survey can be done on the form of
digital survey as well as physical contact survey. The digital survey will be conducted in the
form of e-mails and messages.

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Answer to question 4:
The implementation of the online website page for the marketing of the company’s own
brand products is essential. The main source being the creation of the webpage portal is the
most necessary factor of the project. The new marketing solution of the company comprises
of the website domain of the company. As per the plan provided to the officials of the
company, the company needs to create a new webpage domain where all their branded
products will be listed and made available for the customers to buy directly (Vittayakorn et
al., 2015). To implement this technology the company board members have to consult with
the consultants like the digital marketer and the project manager who is undertaking the new
introduction method. It is the responsibility of a digital marketing manager to develop, to
implement and manage marketing strategies that promote a company and its products and
their services (Chong, 2016). The digital marketing manager plays an important role in
raising brand awareness in digital environment as well as driving website traffic and gaining
leaders and also gaining the trusts of the customers. The creative and analytical business
strategies stated by them helps to create an effective impact on the business strategies of the
company (Waisberg and Kaushik, 2009).These tools help to evaluate the website traffic and
improve the marketing campaigns, social media, email marketing, and advertising display
and search. This will improve the business strategies of the Apparel Brands Pty Ltd.
Answer to question 5:
While establishing an e-commerce website, it can be demonstrated as a very difficult
assignment initially but with every part of the applications and the assigned duty for the
application that are applicable and available to the customers in the online market, Creating
and maintaining the set up in the market of types that can vary and affect the users on the
internet is very easy. The steps that are needed by the management to setup the e-commerce
venture are the laying out of an ecommerce business plan. The planning is a compulsory

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feature for the success of the venture to meet its goal. The company needs a rough idea about
how and where to stand. The second step should be the attaining of the domain name. The
domain name is used for identifying the website that will be created for the Apparel Brands
Pty Ltd. Once the products delivered by them, and are able to catch the attraction of the
customers and are identified by them, the company can sell through the website after
choosing an appropriate domain name for the website that is created or that represents the
business profile. On the other hand it has to be kept in the mind that a good name for the
domain can create chances of making good impact on the internet. By hosting companies or
domain registrars, domain names can be bought. The third step is the choosing of the correct
website hosting service (Waisberg and Kaushik, 2009).Hosting the company’s website
determines its speed, uptime and performance to a large extent. Hosting the website by a
medium that is genuinely correct is absolutely essential. The website for the online store is
expected to manage the traffic so that it can produce maximum uptime for the website. The
company is advised to take help of a web development company like word-press to handle
the matter. Choosing genuine webhost that has perfect amount of growth and as well as
flexibility will be the correct step that will be attained by the company’s strategic
management team. The other aspect that has to be done is the application of a genuine
ecommerce platform. The key element of any website for ecommerce is an Ecommerce
platform. The best e-commerce platform is able to provide the company with all and various
types of shopping features. They will be purchased which will offer the features that are
mentioned above. They can also be purchased separately so as to imply them on the systems
as and when required in to the plug-in of the website which is known as the standalone
solutions. All of them have their benefits and drawbacks, Shopify, BigCommerce,
Magento,Wix and Sellr are among the top ecommerce solution suppliers on the market. The
most important aspect among the al, is the aspect of obtaining the secure certificate. A secure

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certificate (SSL) ensures a secure transaction that has been assured between the web browser
of the visitor and the web server hosting platform. Attaining the domain name is important bit
obtaining a secure certificate (SSL) is also recommended as a vital task. For example, buying
a secure certificate that is available and bought from SSL certificate providers such as Thawte
and Symantec are ideal. The Hosting companies also take care of the company's SSL
certificate and they generally charge for the certificate. It enhances choice of ecommerce
payment methods. We need to attain an Internet Merchant Account (IMA) that allows
receiving payments in online transaction to facilitate online payments. IMA can be set up by
banks. All ecommerce based platforms are in charge of holding a vast range of methods for
the payment purpose and provide with options for integrating other customer-friendly
payment gateways into the company's ecommerce website. While digital payment gateways
such as PayPal and Google Checkout are putting the squeeze, credit cards are still known as
the easiest and safest methods of payment. It also ensure that the company comply with the
acceptable level of PCI SSC (Standard Council for Payment Card Industry Security).
Answer to question 6:
Developing a website is important for gaining the success of the apparels brands. It also
ensures the growth of the organization. There are many benefits of having a website for this
apparel section of business. The website provides the business with a digital upfront. The
kind of business is available and open to the customers for 24/7. The customer can gain
access through the internet as and when required. The apparel business firm attracts a lot of
people in a very short time. So this introduction of the website will increases the target
audience for reaching to the audience in a global condition. The website creates or enhances
the reputation and brand. This improves the productivity and efficiency of the business. The
website implication reduces the overheads, an online store costs less to set up and maintain
than a physical shop, although it is important to acknowledge that continued investment is

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needed to make e-commerce work. Lower marketing costs with better targeting where the
online publicity can target potential customers more appropriately than traditional media. It is
much cheaper than the conventional method. This in turn implies that the productivity rate
has also increased. The discounts and the newer involvements of the ideas like customize t-
shirts and many more attract too many customers. This directly can be concluded that the
website also enables in increase of productivity.
Answer to question 7:
The basic financial concept behind all the cost of the unit is simple. The company
will take all the costs and expenses for producing a quantity of goods or services and then
divides those amounts by that quantity.
Assessment task 2:
Apparel Brands was founded in 1901, a well know manufacturer and the distribution of the
organic clothing line. The orders are taken by the company through the suppliers and the
other retailers in the market. The products manufactured by them are then sold to the retailers
and the consumers buy those products from the retailers.
However, in the current situation the market share of the organization has decreased as the
Australian Dollar has faced a price fall Apart from that the organization is facing the tough
competition from the overseas market (Athukorala, 2018). In order to develop and revamp
the business of the organization certain strategic measures are needed to be taken in a proper
way. Apart from that the organization is planning to implement the opportunities from the e-
commerce to promote the business to large consumer base and thus increasing the selling of
the products.

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Discussion
In order to enhance the business performance of the Apparel Brands, the organization is
planning to implement the e-commerce venture. It is assumed that the use of the e-commerce
will help the organization to showcase and sale their products in overseas (Bandinelli,
d’Avolio and Rinaldi, 2016). Apart from that the e-commerce venture will help to mitigate
the overhead cost for the organization.
Prerequisites for the development of the e-commerce venture in the organization:
It has been seen that the development of the team goal is needed to be implemented in a
proper way for the implementation of the e-commerce venture (Bettaney et al., 2009). Apart
from that proper performance plan is needed to be carried out for this e-commerce project.
Steps for developing the e-commerce website:
For the development of the e-commerce website certain measures are needed to be taken care
of. In order to implement the whole project, a proper project development team is needed to
be formed. The team needs to have a team leader and all the members of the team long with
the team leader should be aware about the technology and the software going to be used for
the deployment model.
For the development of the group performance and the motivating the employees to achieve
the organizational goal for the development of the e-commerce website in the organization,
the project manager or the project leader needs lead the group in a proper way. In this case,
the transformative leadership is needed to be maintained where the members of the team can
participate in the decision making process regarding the progress of the project. Apart from
that proper communication process are needed to be carried out in the team (Chan, Ngai and
Moon, 2017). The flow of communication will help the project members to communicate

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with each other which will eventually lead to the brain storming process. Through the brain
storming process the innovative solutions can be found out for a certain problem.
Apart from that the selection of the right project methodology is needed to be selected so that
the project can deliver the right outcome from the e-commerce implementation (Cho, 2017).
The steps for the development of the project is needed to be maintained in a proper way.
Apart from that the monitoring and the evaluation of the process is needed to be done
properly.
Achieving the individual goals and providing the feedback:
For the overall development of the project, achieving of the individual goals is important. In
this case, the individual members of the organization and the project management team
members are should put their personal interest behind the organizational interest (Choi,
Cheng and Zhao, 2016). In this situation the priority is needed to be assigned for each of the
modules in the system. Apart from that it is the responsibility of the team leader to assign
implementation of the functionality of the modules in the system.
Identification of the possible issues regarding the implementation of the e-
commerce website:
Before the implementation of the e-commerce website, the identification of the risks and the
necessary condition for the implementation of the e-commerce website are needed to be
identified. It has been seen that the Apparel Brand is losing the market share in the industry
due to the competition in the overseas market (Choi, Wallace and Wang, 2018). Apart from
that the organization is also facing the loss in the business as the price of the Australian
Dollar is falling. In this situation, it is important for the Apparel Brand to make the new
marketing strategy so that the reengineering of the business process can be achieved. In order

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to do this the management of the organization has proposed the plan for the adaptation of the
e-commerce website in the organization.
Providing feedback on the work is another way for the progress of the development of the
system (Chong, 2016). The feedback can be taken from the end users of the organization.
Apart from that the feedback can be given by the team leaders and the team members on the
quality and the standard of the implemented system. Further modifications and the
improvisations can be done on the basis of feedback.
Resolving issues to achieve the team goals:
In order to achieve the team goals in the organization for the implementation of the e-
commerce website there is a possibility of both the technical and non-technical risks those
can be faced by the project implementation team (Crewe, 2017). In order to mitigate these
problems the identification of the problem can be done. In this case, the technical constraints
like unavailability of the resources and the allocation of the resources for the development of
the website can be faced by the team (Martino et al., 2016). On the other hand the
misunderstanding between the members of the team along with the non-cooperation between
the team members can lead to the problems regarding the development of the project.
In order to mitigate the technical risks the analysis and the documentation of the requirements
are need to be done in a proper way (Gornostaeva and Barnes, 2015). Apart from that proper
communication plan is needed to be maintained throughout the process.
Assessment 3:
Q1:
This assessment deals with the consultation of the issue that are being faced in the Apparel
Brands. The Apparel Brands is stated as an organisation that uses organic materials to
develop their clothes. The issues that are related with the marketing as well as the

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implementation of the e-commerce facilities by the above stated organization is stated as
follows:
1. The shortage of raw materials: As this organization is using organic raw materials to
design their clothes there might be a shortage in the effective materials that are used for
manufacturing of the clothes (Heuer, Brettel and Kemper, 2015). This sector should be
discussed with the managers to effectively carry out the process of collecting the raw
materials from the stakeholders that are associated with the process.
2. The marketing policies: The policies that are adapted by the management team of the
organization should depend on some reliable factors that will enhance the growth of the
clothes associated with the development (Hjort and Lantz, 2016). The effective strategies that
should be implemented with the marketing policies is said to enhance the development of the
products provided by the organization.
3. The project manager: The leader associated with the implementation of the marketing
strategies needs to imply these set strategies in such a manner that there could be
enhancement in the field of production of the clothes. Another aspect is that an effective as
well as enhanced team leader is to be chosen from the management committee of the Apparel
Brands, Australia who will possess the ability to carry out the whole procedure of execution
in an enhanced manner (Lu, 2016). This leader also needs to have decision-making ability
that will help to mitigate any type of risk associated with the project execution. This will help
the organization to thrive for the betterment of the organization.
4. The e-commerce systems: As the organization is already focusing on the implementation
of the e-commerce systems for the procurement planning as well as for enhancing the sale of
the products, these systems must be maintained by the information management teams
(Macchion et al., 2017). This team must be associated with the continued updating of the

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materials that are present in the organization so that they could provide a better display of
products to the retailers as well as distributors.
Q2
The management committee must participate in frequent meetings with the various
stakeholders of the organization. These meetings are said to focus on the issues that are
persistent with the performance of the various stakeholders associated with the organization.
The participants of the meeting should include the higher authority, the distributors, the
retailers as well as the project execution committee for detecting the issues prevalent in the
organization (Manners-Bell, 2017). The relative risk should be identified from the project and
should implement the necessary steps that are required to mitigate these risks. These risks
include the delayed delivery of the products, the decreased level of the participation from the
employees associated with the procedure of execution as well as the management commi8ttee
that are associated with the planning of the project.

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Bandinelli, R., d’Avolio, E. and Rinaldi, R., 2016. Advanced intermodal freight
transportation system for sustainable city logistics: An application in fashion
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