Performance Plan for Apparels Brand Pty Ltd

Running head: PERFORMANCE PLAN FOR APPARELS BRAND PTY LTD
PERFORMANCE PLAN FOR APPARELS BRAND PTY LTD
Name of the Student
Name of the University
Author note

1PERFORMANCE PLAN FOR APPARELS BRAND PTY LTD
Table of Contents
Assessment task 1: 2
Answer to question 1: 2
Answer to question 2: 3
Answer to question 3: 4
Answer to question 4: 5
Answer to question 5: 5
Answer to question 6: 7
Answer to question 7: 8
Assessment task 2: 8
Discussion 9
Prerequisites for the development of the e-commerce venture in the organization: 9
Steps for developing the e-commerce website: 9
Achieving the individual goals and providing the feedback: 10
Identification of the possible issues regarding the implementation of the e-commerce
website: 10
Resolving issues to achieve the team goals: 11
Assessment 3: 11
References: 14

2PERFORMANCE PLAN FOR APPARELS BRAND PTY LTD
Assessment task 1:
Answer to question 1:
Online marketing or shopping is a type of an electronic trade which enables the customers
to buy the goods in variety of ranges such a s apparels and anything a user can desire. The
goods are delivered to the customers directly from the retailers on the internet. In this case
study we can evaluate the fact that the need of e-commerce opportunity that needs to be
created for the Australian based manufacturer and distributor of clothes and footwear named
Apparel Brands is very high. They are willing to introduce their own online shopping website
which will offer the customers their own product that are the generic clothes apparels and the
footwear of their own brand. The delivery will be done directly from the manufacturer end
without any intervention of other retail vendors which will be the beginning of their own
brand name.
To classify specifically the products that will be delivered to the customers from the
manufacturers end or the Apparel Brands Pty Ltd will be the category of the apparels and
footwear. The company is well known in the industry of apparels and footwear. These
products are now to be sold on the internet to embark a new profit in the loss making
company (McRobbie, 2016). The company is also proposed for setting up the online business
in which the customers will get the facility of customizing their own designs on the t-shirts,
which will be printed and delivered to the customers.
The price that will be implied on the products will be managed and declared according to the
quality and measures of the product. Since the organization is not depending on the vendors
for the retail production the cost are kept arbitrary (Okonkwo, 2016). The budget that has
been set up by the team has been approximated up to thirty thousand Dollars.

3PERFORMANCE PLAN FOR APPARELS BRAND PTY LTD
Apparel Brands Pty Ltd has created much name and fame in the market of retail business due
to their non compromising quality holding feature. They had a good reputation in the market
on the matter of quality (Pedersen, Gwozdz and Hvass, 2018). The proposed features like
customized printed t-shirts on the e-commerce platforms needs to be better than the previous
retail purposed quality of the products. The product quality is maintained to be better enough
than the other competing and leading organizations in this firm.
The new innovative idea of delivering customized as well as all categories of apparel and
footwear to the customers will embark a new beginning of e-commerce venture in the market.
Generally there is very less productivity of apparels where customization is available to the
people of Australia. However, some clothing manufacturers do provide customized t-shirts to
the customers but there is no option of getting them in an online shopping process where the
product is delivered to the door step of the customers (Rachel, Prabu and Kumar, 2018). The
unique way of selecting and customizing their own designs online will give a new hype and
rise to the customers. This feature will definitely produce rise of the economical conditions in
the global market as the customers are always in search of new innovative ideas that can
reduce their physical interaction in mostly shopping firm.
Answer to question 2:
The target market that is selected is the common people mostly comprising of the
teenagers who are most attracted to such process of e- marketing. Online shopping is used
primarily by elderly people who work and have a credit card from which they pay for their
products. They turn to online shopping where their items are delivered to them. In this case
the introduction of a new form of apparel that is the customized apparels will influence
basically the teenagers who like to wear innovative and stylish clothes (Soegoto and
Pamungkas, 2018). The fact that the user can upload their desired design on the portal or the
website of the store and get the fine quality product delivered to their door step in a