Personal Business Plan for Marketing Manager Interview Preparation

This personal business plan outlines the goals, purpose, values, and mission of a marketing manager preparing for an interview in the hospitality sector. It includes a market positioning statement, risk mitigation strategies, and daily ethical practices.

PERSONAL BUSINESS PLAN

Table of Contents
1.0 Vision and Opportunity.............................................................................................................3
1.1 Goals......................................................................................................................................3
1.2 Purpose, values and mission (Three questions).....................................................................3
1.3 Market and opportunity.........................................................................................................4
2.0 Marketing and Implementation Strategy...................................................................................4
2.1 Market positioning statement................................................................................................4
2.2 Compelling values offered to employers and society............................................................4
2.3 Differentiation from other UAE students..............................................................................4
3.0 Risks and Mitigation..................................................................................................................5
3.1 Key milestones.......................................................................................................................5
3.2 Measurement of the milestones.............................................................................................5
3.3 External factors......................................................................................................................5
3.4 Contingency and risk mitigation strategies............................................................................6
3.5 Daily ethical practices............................................................................................................6
3.6 Three mentors........................................................................................................................6
3.7 Six-word memoir...................................................................................................................7
References:......................................................................................................................................8
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1.0 Vision and Opportunity
1.1 Goals
 To prepare for my interview and crack the profile of a marketing manager in a reputed
restaurant
 To gain experience in terms of product handling, service offerings, customer handling,
sales margin, etc. through working in the restaurants
1.2 Purpose, values and mission (Three questions)
Purpose
 To establish an entity that can contribute enough employment to the community (Cottrell,
2015)
 To contribute welfare and uplift wellbeing in the society
Values
 To provide the resources with correct benefits that can help them to evolve in their
personal and professional life with the company
 Add value to customer’ life through correct service offerings
Missions
 To offer the best quality food to the society
 To uplift people empowerment
 Add value to the lives of both internal and external stakeholder
3 Key Questions
 How can I be remembered?
 How can improve the current communal state with my entrepreneurship abilities?
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 What HRM facilities I shall impose to maintain a healthy working culture and help
employees to evolve with my business?
1.3 Market and opportunity
 The hospitality sector would be the market that aligns with my goals
 Long-term vision is to establish a successful company in the restaurant division by 10
years down the line
2.0 Marketing and Implementation Strategy
2.1 Market positioning statement
 The majority of the restaurants are offering tasty and yummy food to you. But we and our
team concern for you. Hence, we are offering the best quality and healthy food to give
you a healthy lifestyle.
2.2 Compelling values offered to employers and society
 As an executive, I would definitely polish my creative skills to come up with innovative
solutions
 Empower children education (Stewart, 2016)
 Women employment and education as well (Tattum & Tattum, 2017)
2.3 Differentiation from other UAE students
 In terms of service, I would definitely like to keep a proactive attitude towards my
employer
 I will definitely take self-initiative to understand the market trends and if allowed to
propose my ideas that can benefit the organisation the most
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 Customers would be offered with best value-added services and supreme quality food
3.0 Risks and Mitigation
3.1 Key milestones
 Imposing a profitable business model
 Tapping the best potential market and the customer segments
 Designing the most realistic, scalable and profitable marketing strategy for the restaurant
 Recruit and train the most solid team (Lejeune et al. 2018)
 Conducting corrective research and development plan to comprehend the market trends
 Reaching a significant margin of sales to attain the break even.
3.2 Measurement of the milestones
 Maintain a through the track of my financial statements
 Identifying the customers’ satisfaction index rate
 Keeping products and service lines as per the market trends
 Staying updated with the market knowledge
 Assessing individual expectations (Bouman, 2018)
3.3 External factors
 The political condition of the UAE market
 The weather condition is another factor, which is definitely uncontrollable by nature
 Infrastructure, the property development definitely create considerable influence on new
business
 The rate of competition creates a high entry barrier for new business to form a set up in
the UAE market
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 Law and regulations of the country and the business needs to abide by the legal rules
3.4 Contingency and risk mitigation strategies
 Maintaining an alternative communication means between the customers and advisors
 Always maintaining a backup financial plan in case of uncertainties (Burnham, 2015)
 The market is changing frequently, thus, customers would be approach via different
platforms
 Specialised CRM team would be hired to professionally handle customers’ queries
3.5 Daily ethical practices
 The recruitment process would be conducted simply based on skills and talents
 There would not influence biases in the process of recruitment
 If termination is applied, employees would be given the right just behind the process
 The internal operation would be kept confidential
 No legal terms and regulations of the nation would be violated by the company
3.6 Three mentors
My faculties:
 They have helped me to the immense in understanding the module and what exactly my
academic requirements are.
 I am also grateful to each of the professor for my finding free time from their busy
schedules to clear my academic related confusions
My parents:
 I would definitely like to thank my parent for believing in my determination and helping
me to get into this management filed
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 They are my confidence and stayed by me during my every hurdle
My Friends:
 I have always related myself with them in terms of all qualities, traits, behaviours, etc
 The group study before every assignment had been a great help to come out of my
comfort zone and to speak freely in public
3.7 Six-word memoir
 Influential
 Impactful
 Evolving
 Humanistic
 Helpful
 Insightful
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References:
Bouman, N. (2018). Personal Development Plan.
Burnham, D. H. (2015). Create Your Personal Leadership Development Plan. The Discover Your
True North Fieldbook: A Personal Guide to Finding Your Authentic Leadership, 199.
Cottrell, S. (2015). Skills for success: Personal development and employability. Macmillan
International Higher Education.
Lejeune, C., Beausaert, S., & Raemdonck, I. (2018). The impact on employees’ job performance
of exercising self-directed learning within personal development plan practice. The
International Journal of Human Resource Management, 1-27.
Stewart, J. (2016). Personal development plan. In Encyclopedia of Human Resource
Management. Edward Elgar Publishing Limited.
Tattum, D., & Tattum, E. (2017). Social education and personal development. Routledge.
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