Personal Business Plan Report

Running head: PERSONAL BUSINESS PLAN REPORT
Personal Business Plan
Name of the Student:
Name of the University:
Author Note:

1PERSONAL BUSINESS PLAN
Vision and Opportunity
The principles of the Personal Business Plan are similar to that of the corporate business
plan. The Personal Business Plan reviews the personal goals pertaining to the career and
financial development. After the completion of my graduation from the university I would like to
start my own business in United Arab Emirates (UAE). My long time goal is entrepreneurship
and I would like to own a coffee shop and start its operation in UAE.
The initial purpose or objective is to raise capital in order to own and start business of
coffee shop. The mission of the business plan is to start a new coffee shop that would offer more
than coffee to the customers that includes a meeting place and a pleasant environment. I would
ensure that the coffee shop provides healthy and superior quality products to the customers that
would retain environmental health and quality.
The three key questions that guides my choices are:
 What do I love?
 How can I have an impact?
 What do I fear?
It is expected that the coffee shop business in UAE markets would be a successful venture as
the good purchasing power facilitates the people in UAE to dine out often. A coffee shop
business can prove to be a good return on investment.
Marketing and Implementation Strategy
It has been found that the millennials in the UK (age 18-34), consume more coffee than
any other generation. They consider it as an affordable luxury and also prefer those coffee shops
which provide free wi-fi and some snacks too. Hence, my coffee shop would target the
millennial in UK and would try to add intimate and valuable experience to the lifestyle of the
consumer by the integration of caffeine with the comfortable environment. An ideal product
positioning statement is what reflects the value, mission and objective of the company. It defines
what the company promises to the customers to serve. The positioning statement of my coffee
shop would be something like ‘We are the ultimate coffee destination’.