Explore how Graeter’s Ice Cream, as a small business, utilizes the marketing mix elements to promote its quality dairy products. Discover potential brand extension strategies through strategic alliances with competitors.

Learn how Graeter’s Ice Cream utilizes marketing mix strategies and explores brand extension through strategic alliances.

Graeter’s Ice Cream Marketing Mix and Brand Extension

Perspectives of Graeter’s Ice Cream as a Small Business

Hartpury University and Hartpury College

Do you agree with Graeter's decision to stop franchising?

management

This report analyzes the brand portfolio and brand elements of Ben and Jerry's, identifies current trends and upcoming opportunities in European markets, recommends a new brand extension idea, and evaluates the company's current brand equity using Keller's CBBE model.

Universitas YARSI

Marketing

Brand Extension Strategy for Ben and Jerry's: A 2 Component Group Report

This report suggests a brand extension idea for Ben and Jerry's in the UK market. It includes market analysis, STP analysis, marketing mix, and Keller's CBBE model. The report discusses the brand portfolio, brand elements, and brand equity of Ben and Jerry's. It also analyzes the UK market trends and consumer demand for healthy frozen dessert products. The recommended brand extension idea is to create an ice cream line with low fat and high protein content, containing dairy and non-dairy options with unique flavors. The target consumer segment is fitness-focused consumers, and the positioning strategy is to promote health and additional benefits provided by the new ice cream range while emphasizing the trusted history of the company in delivering high-quality products.

Brand Extension Idea for Ben and Jerry's in UK Market

This report explores the effectiveness of marketing mix and marketing planning process in the principle of marketing. It discusses the strategies and practices used by companies to achieve their selling objectives. The report also covers topics such as segmentation, target market identification, and positioning.

Principle of Marketing: Effectiveness of Marketing Mix and Marketing Planning Process

This project compares the marketing strategies of Haagen-Dazs and Ben and Jerry's ice cream, focusing on the elements of the marketing mix - product, price, place, and promotion.

Film and Theatre

Classroom Development

Principles of Marketing: A Comparison of Haagen-Dazs and Ben and Jerry's Ice Cream

This document discusses the role of marketing in 'Happiness' ice cream company, evaluation of marketing planning process, and comparison of 'Happiness' marketing mix with competitors. It also includes information on current trends in the ice cream industry and the interrelation of various departments with the marketing department.

Perspectives of Graeter’s Ice Cream as a Small Business

End of preview

Do you agree with Graeter's decision to stop franchising?

Brand Extension Strategy for Ben and Jerry's: A 2 Component Group Report

Brand Extension Idea for Ben and Jerry's in UK Market

Principle of Marketing: Effectiveness of Marketing Mix and Marketing Planning Process

Principles of Marketing: A Comparison of Haagen-Dazs and Ben and Jerry's Ice Cream

Marketing Essentials

Perspectives of Graeter’s Ice Cream as a Small Business

End of preview

Do you agree with Graeter's decision to stop franchising?lg...

Brand Extension Strategy for Ben and Jerry's: A 2 Component Group Reportlg...

Brand Extension Idea for Ben and Jerry's in UK Marketlg...

Principle of Marketing: Effectiveness of Marketing Mix and Marketing Planning Processlg...

Principles of Marketing: A Comparison of Haagen-Dazs and Ben and Jerry's Ice Creamlg...

Marketing Essentialslg...

Do you agree with Graeter's decision to stop franchising?

Brand Extension Strategy for Ben and Jerry's: A 2 Component Group Report

Brand Extension Idea for Ben and Jerry's in UK Market

Principle of Marketing: Effectiveness of Marketing Mix and Marketing Planning Process

Principles of Marketing: A Comparison of Haagen-Dazs and Ben and Jerry's Ice Cream

Marketing Essentials