Principles of Marketing: A Comparison of Haagen-Dazs and Ben and Jerry's Ice Cream

Principles
Of
Marketing

EXECUTIVE SUMMARY
Principles of marketing are considered as the elements of marketing mix which
involves 4P’s are product, price, place and promotion through which an organisation attains
success. This element creates an opportunity for business to determine the competitive
strategies implied by competitors as compared to them. This project distinguishes between
two brands of ice-cream that are Haagen-Dazs in comparison with Ben and Jerry to achieve
their goals and objectives with innovative ideas for strategic decision making to sustain in
competitive market.

Table of Contents
EXECUTIVE SUMMARY...................................................................................................................2
INTRODUCTION.................................................................................................................................4
MAIN BODY...........................................................................................................................................4
Target Market:-..................................................................................................................................4
Product:-............................................................................................................................................5
Price:-................................................................................................................................................5
Place:-................................................................................................................................................6
Promotion:-........................................................................................................................................6
CONCLUSION.....................................................................................................................................6
RECOMMENDATIONS.......................................................................................................................7
REFERENCES......................................................................................................................................8