Importance of Persuasion in Business Communication

Running head: MANAGEMENT
MANAGEMENT
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1MANAGEMENT
Executive Summary
Persuasion has been distinguished as an act or procedure of presenting point of views
in order to progress, stimulate or modify the views of audience. Motivation or
enthusiasm factors have been highly distinct from persuasion as it tends to engage the
energy, motivation or influence to convey about transformations. The report has offered
comprehensive insights related to the way persuasion is imperative for any business
communication by focus on characteristics of persuasion in flourishing business
communication.

2MANAGEMENT
Table of Contents
Introduction...................................................................................................................... 3
Discussion........................................................................................................................3
Importance of persuasion in business communication.................................................3
Characteristics of persuasive communication..............................................................3
Persuasion strategies used for effective business communication...............................5
Conclusion....................................................................................................................... 6
References.......................................................................................................................8