PEST Analysis: London Borough of Hackney

London Borough of Hackney 1
PEST ANALYSIS: LONDON BOROUGH OF HACKNEY
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Introduction

London Borough of Hackney 2
PEST is an acronym for four major macro-environmental factors which include
technological, economic, political, and socioeconomic determinants (Ho, 2014). Organizations
apply PEST analysis to discover, analyze, and evaluate the macro-environmental determinants
that can affect the success of their enterprises. The PEST analysis framework looks at the
opportunities and threats due to political, economic, social, and technological factors. Institutions
rely on the results from PEST analysis to draft their strategic plans. Furthermore, the findings
from the analysis assist employees of the firm to conduct adequate market research. SOAR,
SWOT, risk and other forms of studies rely on the conclusions from PEST to make the findings.
St. Mungo’s is a charity home organization registered under the England’s Company Act
(Forward, 2015). The primary objective of the institution is to assist homeless and rough sleepers
in London. The charity firm began supporting the rough sleepers and other homeless individuals
in 1969. St. Mungo's is one of the largest homes for the homeless in the UK. The organization
provides both bed and financial support to hundreds of rough sleepers across the southern and
southwest part of England each night. The firm has a StreetLink website, mobile app, and a
phone line that assist the homeless in accessing its various services. This report will conduct a
PEST analysis in the London borough of Hackney to gauge whether St. Mungo's should open a
center at the area. It will also provide five recommendations on the factors making it possible for
the organization to open a center at Hackney.
PEST TABLE
Political (Local borough plan for the future
and government policy)
 Hackney JSNA offers accommodation
for six months for the homeless
individuals.
 Hackney JSNA has established
innovative accommodation units for
the street sleepers.
Social (Facts and Figures about Borough
population)
 Hackney streets contain the most
significant number of homeless
individuals (130 people) according to
2017 statistics.
 Hackney has the sixth highest number of
rough sleepers in London according to

London Borough of Hackney 3
 Hackney JSNA is solving
overcrowding by constructing
additional houses in London.
 Hackney CCG has allocated funds for
the construction of two new hostels by
2020.
 Hackney CCG is partnering with
charity organizations to reduce the
number of street sleepers.
the 2012/2013 statistics.
 According to the 2012/2013 findings,
95% of the rough sleepers are men.
 A majority of Hackney residents have
proper health.
 A good number of the residents speak
English and are white.
Economic Determinants
JSNA has allocated £3 million to
resolve homelessness in the coming
three years.
Hackney CCG has allocated £5.6
million to cater for the
accommodation of street sleepers in
the next four years.
JSNA has allocated more than £3
million to construct new hostels.
CCG has also prepared resources to
relocated rough sleepers into the new
hostels from the streets.
Hackney JSNA has set aside more
than £5 million to tackle the issue of
overcrowding.
Technological Factors
JSNA has availed a toll-free telephone
number that the homeless can use to
contact the local authorities.
Hackney has created a mobile app that
gathers information on the rough
sleepers and other homeless individuals.
Hackney JSNA has a website that
educates the public about its services.
CCG has created a website with up-to-
date statistics of the number of homeless
and rough sleepers living in hostels.
The JSNA website avails information on
the number of street sleepers and other
homeless individuals in Hackney.
Political Factors
Hackney JSNA avails accommodation for the streets sleepers and other homeless
individuals for six months. The local authorities help homeless individuals to get their
accommodation before the end of the six months (Basurto, 2017). The authorities also created a
temporary shelter for individuals awaiting the housing and the homeless between the year 2012
and 2013. In the same period, the city administration accepted more than 34 applications from
the homeless people. The number of individuals requesting for temporary accommodation has
been on the rise in the last one year. The Hackney authorities expect the number of applicants to
increase in the next three years. The housing needs team is partnering with the city

London Borough of Hackney 4
administrators and the homeless individuals to solve the homelessness issue in Hackney (Wall,
2017). The team has asked the authorities to construct sixty more units to solve the problem.
Hackney JSNA has also established innovative accommodation units for the street
sleepers. JSNA has developed service models to support the streets sleepers and the other
homeless individuals (Crae et al., 2018). London city has collaborated with St. Mungo's to
establish new housing units which will house the long-term street sleepers. The Hackney
authorities have noted the difference between the short-term and long-term rough sleepers. The
city administrators have established a hosted called The Lodge to house the rough sleepers. The
hostel has adopted the hotel-style fashion of accommodation and abandoned the traditional
models. The Lodge engages, supports, and accommodates the homeless individuals. Hackney is
also persuading the churches to help the rough sleepers at night. The authorities are using
Broadways as suitable alternatives for providing temporary accommodation to the street sleepers
(Sadler, 2016). The CCG is supporting the rough sleepers by finding them jobs; hence, solving
their financial and housing issues.
Social Factors
Hackney has the sixth highest number of street sleepers in London. Street sleeping is a
type of homelessness that is visible (Greene, 2014). The high number of rough sleepers in
Hackney should alert the authorities to tackle the problem by partnering with the charity home
organizations. The duty of accommodating homeless individuals is a huge challenge to the local
authorities. The street sleepers are vulnerable to criminal activities due to insufficient security on
the streets. Additionally, rough sleepers are susceptible to drug abuse, misuse, and alcoholism.
The unfavorable conditions of living on the streets can cause physical and mental ailments to the
rough sleepers (Lamb, and Joels, 2014). A recent study has shown that various issues cause