PEST Analysis for St Mungo's Charity Housing Project in Lewisham Borough

Health care environment

Executive summary
The study has discussed the importance of PEST analysis to develop a charity
Housing project. St Mungo's Charity is a housing that provides support their homeless
clients all across the UK. They are present, aiming to develop their project properly in
a prominent manner. Thus, the study has conceptualised a PEST analysis to provide
political, economic, social and technological information to the St Mungo's Charity.
The Demographic political factor, Change in the Local administration, The Problems of
the JSNA process, The priorities settings in the local administration of Lewisham and Lack
of Adequate political system are the political factors. Economic deprivation, The
Financial vision Of the Clinical Commission Group (CCG), Financial Partnership
with Other Commissioners, Effective Use of the financial resource and financial
distribution are the economic factors.
Deprivations, the social problem of the homeless population, the social vision of the
Council and Healthcare from a social perspective are the demographic factors.
Technology for mitigation of the homeless population, Development of technology in
screening disease, Implementation of new technologies in the Health care sector and
Development of technical infrastructure for proper coordination are the demographic
factors. All these factors have been analysed properly followed by recommendations
and conclusion.
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Table of Contents
Introduction................................................................................................................................2
Analysis......................................................................................................................................2
PEST Table............................................................................................................................2
Discussion of the Points of PEST..........................................................................................6
Recommendation....................................................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10
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Introduction
The PEST analysis is one of the essential criteria that need to be performed in detail by an
organization to understand the Political, Economic, Social and Technological factors before
setting up its business in a new area for the target population. Thus PEST analysis will be
conducted for the St Mungo's charity housing to explore a new business area. Moreover, it
influences the decision-making process for the organisation. St Mungo's Charity is a housing
association charity that is registered in the UK. The Charity began its journey in the Year
1969. The main aim of Saint Mungo's charity is to provide support to the clients before
getting homeless or after becoming homeless in a prominent manner. Moreover, Advocacy is
done by the charity so that it may have an impact on the policymakers to formulize effective
policy for the homeless persons. Community awareness and outreach programs are performed
by the charity that aims to create empathy for the homeless people among the wider audience.
This study focuses on the Detailed PEST analysis of the Lewisham borough so that clear
recommendation may be given to the St Mungo's Charity. This recommendation will help the
management committee of St Mungo to take a decision of opening a housing project in the
Lewisham borough.
Analysis
PEST Table
The PEST table consists of the Political, Economic, Social and Technological factors that
may have a significant impact on the decision of the St Mungo charity in opening housing
project in Lewisham borough are as below (Ahoya, 2016):
Political factors Economic factors Social factors Technology factors
 Demographic
political
factor:
Change in the
Local
administration:
 The
Problems
 Economic
deprivatio
n:
 The
Financial
vision Of
the
Clinical
 Demographic
social factors:
 Deprivation:
The social problem
of the homeless
population
 Infrastructural
development In
the health care
sector
 Technology for
mitigation of the
homeless
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