Pest Analysis of Hackney for St. Mungo's: Political, Social, Economic, and Technological Factors

Pest Analysis of Hackney 1
PEST ANALYSIS OF HACKNEY
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Pest Analysis of Hackney 2
Executive Summary
St. Mungo’s can rely on PEST analysis to determine whether to establish a center at
London borough of Hackney or otherwise. The determinants of PEST analysis include political,
social, economic, and technological factors. On the political front, Hackney JSNA
accommodates the rough sleepers for six months. Additionally, JSNA has proposed the
construction of innovative hostels to house the homeless individuals. On the social front,
Hackney has the highest number of homeless individuals in London. Men make up to 95% of the
rough sleepers. Hackney JSNA has committed millions of Euros to tackle the homeless
individuals. A section of the funding also tackles the overcrowding issues. Hackney has the
required technological advancement to tackle homelessness. The existence of website and mobile
app facilitate the identification and resettlement of homeless individuals. The determinants of
PEST encourage the establishment of a new centre at Hackney. Therefore, it is recommended
that St. Mungo’s establish a center at London borough of Hackney.

Pest Analysis of Hackney 3
Introduction
A PEST is an acronym for four macro-environmental factors which include political,
technological, socio-economic, and economic determinants (HO, 2014). PEST analysis is a tool
that organisations use to organise, evaluate, and discover the macro-environmental factors that
can influence the performance of their businesses. The framework explores the threats and
opportunities due to technological, social, economic, and political forces. The findings from the
PEST analysis direct the strategic planning of the institution. Additionally, the results from the
framework help the workers of the organisation in conducting informed market research. Other
forms of analyses like SWOT, SOAR, and risk depend on the outcome of the PEST analysis.
St. Mungo's is a registered charity organisation in England. The main aim of the
institution is to assist individuals who are homeless (Bagnall et al., 2016). The charity
organisation started supporting individuals who sleep on the streets from the year 1969. The
institution is one of the largest providers for the homeless in England. St. Mungo's provides both
support and bed to thousands of homeless individuals across the southwest and southern England
every night. The organisation also has a phone line, mobile app, and a StreetLink website where
the homeless individuals can access information about their services. This report will perform a
PEST analysis in the London borough of Hackney to ascertain its viability for the opening of a
new St. Mungo's. It will also make five recommendations about the possibility of opening a new
Mungo's centre in Hackney.
PEST TABLE
Political (Local borough plan for the future
and government policy)
i. Hackney JSNA provides
Social (Facts and Figures about Borough
population)
i. Hackney has the highest number of

Pest Analysis of Hackney 4
accommodation for homeless people
for not more than six months.
ii. Hackney JSNA has proposed the
construction of innovative
accommodation for rough sleepers.
iii. Hackney JSNA has proposed the
construction of additional rooms to
prevent overcrowding in the city.
iv. Hackney CCG has funded numerous
hostels to open in 2020.
v. Hackney CCG proposes the
empowerment of charity organizations
to accommodate rough sleepers
homeless people (130) in 2017.
ii. Hackney ranks sixth in London as far
as rough sleepers are concerned in the
years 2012/2013.
iii. 95% of the rough sleepers are men
according to 2012/2013 statistics.
iv. A majority of city dwellers have good
health
v. A majority of Hackney residents are
white and speak in English
Economic factors
a) JSNA has committed £3 million to
tackle homelessness over the next three
years
b) Hackney CCG has committed £5.6
million to accommodate the rough
sleepers over the next four years
Technological determinants
a) Hackney has developed a mobile app
that collects information on the
homeless and street sleepers.
b) JSNA has provided a toll-free
telephone number that the homeless can
use to reach the authorities.