Pest Analysis of American Market | Report

PEST ANALYSIS

Table of Contents
INTRODUCTION...........................................................................................................................1
EXTERNAL FACTOR...................................................................................................................1
PEST analysis..............................................................................................................................1
Prioritized List.............................................................................................................................3
Readiness.....................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Environmental scanning is being regarded as the systematic study of getting information
about factors that tends to affect the operation of the company in a negative manner (Alava &
Mu, 2018). In accordance with the then given context, it can also be said that environmental
scanning is the process of gathering the information in relation to the event or the activities that
have a significant impact on the working practices of the firm. It is very essential for the manager
of enterprises that it should continually improve its knowledge about both internal and external
factors of the firm. This is due to the reason that if these are ignored then in this situation the
impact of the same can be seen on the tactical goals and objectives of enterprises.
In this report, an environmental scan of Jiffy Lube International, Inc is carried out. It is an
American automotive service repair company that came into existence in the year 1971. The
company has automotive oil change specialty shops. However, for this report, the American
market will be taken for analysis purpose. At first, this report will give a detail description of
PEST factors that are causing an impact on the Jiffy Lube International, Inc functions. However,
after assessing the same priority list will be prepared that will entail about key issues that are
identified from each quadrant. Finally, at the end of the analysis company’s readiness to compete
in the American market will be evaluated.
EXTERNAL FACTOR
PEST analysis
PEST is the external environmental analysis tool that gives a description of political,
economic, social and technological factors that have an impact on the operation of Jiffy Lube
International, Inc in an effectual way. In accordance with the given context, there is some PEST
factor examined that tends to have an impact on Jiffy Lube International, Inc readiness to
compete in the American market. The detail description of the same is depicted below:
 Political: Jiffy Lube International, Inc tends to operate its functions in the number of
countries. Thus its activities are influenced by the political decisions which are being
made by the local government of different nations. This includes the factors like political
instability, changing policies and variation in the taxation rates of country etc. The
political government of the nation also controls the taxation rate of automotive services.
This will also have an impact on the strategy of Jiffy Lube International,. For instance,
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