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Pestel Analysis for the Pret Manager

   

Added on  2020-01-07

4 Pages766 Words1655 Views
PRET A MANGER

PESTEL ANALYSISPESTLE is a model which helps in analyzing the external environmental factors withtheir impact on the organization. PESTEL stands for mainly six elements such as political,economic, socio culture, technological, environment and legal factors. With the help ofrespective factors of external environment the manager of Pret A Manager able to determine thatthese affects in which manner. When the factors are highly impact on the business environmentthen able to take corrective actions against it. In order to evaluate the model and its impact on thefirm there is a “Pret A Manger” company is selected which is operating in retail industry.Further, it is UK based and provides products like as sandwiches, soups, snacks, salads, coffeesetc. Pestel analysis for the Pret A Manger is given as below:Political factors: The business environment and factors which are regulated by theauthority body such as government is known as political factors. In this type of criteriathere are various factors are includes like as export rules and regulations, various policiesetc. For example: when government make changes in exporting rules that the firm cannotsell products exceeding specific number of items (Bohari, Cheng and Fuad, 2013). Thenit cannot export more number of food products in another country by which turnoverhighly affects adversely. Economic factors: The respective criteria include elements which are related to theeconomy of UK. Here inflation, recession, exchange rate etc. are considered highlyaffects the smooth functioning of Pret A Manger. For example, when inflation rateincreases then prices are also enhance by which the customers are less attracted topurchase its food items. Further, sales and profit of the company reduces and affected onfinancial position in negative way.Socio-cultural elements: Taste, preferences and cultures of local community andcustomers are changes within some period of time. The company has responsibility tofulfil requirements of potential customers and for that Pret A Manger has to makechanges in production process according to that. Further, when overall operation processgets changes then reduces efficiency of firm and increase cost of products (Heinz, 2013).Technological factors: In the present era, technology has come up with new and high upgradation which has always affected the business in a positive way. When the Pret A

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