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Business Strategies Assignment - EE limited

   

Added on  2020-11-12

14 Pages4337 Words56 Views
BUSINESSES STRATEGIES

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.) PESTLE model for environmental analysis .........................................................................12) Anoff's Growth Vector Matrix ...............................................................................................2TASK 2............................................................................................................................................31)Strategic Capability Means .....................................................................................................32) Apply the VIRO\ VIRN model to determine the strategies capabilities of EE Limitedidentifying its strength and weakness ........................................................................................43)Identifying of the strength and weaknesses of EE Telecommunication industry....................6TASK 3............................................................................................................................................6Analysing the telecommunications sectors using 5 porter's forces model..................................6Task 4...............................................................................................................................................8Using Bowman's strategy clock model, analyse the strategic direction and option EEtelecommunication organisation.................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11Books and journals ...................................................................................................................11

INTRODUCTIONEE limited is very famous company in telecommunication. According this file it explainthe environment analysis while using pestle model it shows the condition of the firm in differentlevel. It also includes this file Anoff's growth vector matrix to analyse the organisationstrategies positioning (Baird and Baird 2017). This report has also defining meaning ofstrategies capabilities it show the performance of the businesses. This file also incudes thestenghth and weaknesses of the company while using VIRO model. This report is also explainingthe uses of Bowman's strategy clock model, analyse the strategic direction and option EEtelecommunication organisation. The aim of this project to showing the telecommunicationbusinesses strategies in effective manner.TASK 11.) PESTLE model for environmental analysis Environmental analysisis strategies tools . It is the process of identifying the external andinternal elements, which directly affects the organizational performance. The pestal analysis of EE limited is given below:Political: it is referred with different types of issues which are related to the services of EEtelecom industry (Bjerke and Renger 2017).. The survey of UK higher authority has beenshowing the maximum satisfaction of consumer, the UK government of is also investingtelecommunication sectors in collaboration with Ofcom to helping them in giving minimumcoverage with urban areas and also examines issues related with national coverage wherecountry faces such problems.Economical:it is also consisted with the recession in 2009 within UK; the government makesome plan related to VAT its main purpose to forcing EE Company contributing in the nationaleconomy (Baird and Baird 2017). It also makes great impact over consumers spending onservices. After recovery of economic conditions, this telecommunication organisation has beengrowing with UK as the Gross Domestic product.Social Factors: it is referred to the usages of mobile phones as well as social networks and otherparts of the internet like unique types of applications it helps to sharing large sizes of files EE1

Telecom organisation is having more benefits of consumers, text messages, email, websites it isalso having greater performance for approaching these clients. It is very help for young peopleand consumer is also using these types social sits in business purpose. It is very helpful forgrowing their company and it is also effective for EE telecommunication.Technological Factors: the goal of EE is providing best services to their consumers. The mainmotive of this corporation to providing effective network services in UK and their customers.They also supply LTE 4G services in low costs to attract consumers.Legal Factor: the government of UK and Ofcom have set some rules and regulation in EEtelecommunication by providing direction to their consumer on withdrawing contract withoutgiving any payment.Environment Factors: it is related with ecological forces like usages of infrastructuredevelopment for best services it is referred with restriction within field. Environment forces arevery useful for EE2) Anoff's Growth Vector Matrix This matrix is very helpful for analysing risks of different options and also helps tounderstand growth of company in longer term and also helpful for identifying need of newopportunities and ways of increasing profits. Market Development: it is related to targeting new market or new locations with existingmarket. EE Telecommunication Company also tries to sell their products or services in oldmarket as well as new market with new customers. They also identify threats and upcomingopportunities in different markets areas (Baird and Baird 2017). This corporation also usesunique sales channels such as direct sales or indirect through and through agents and negotiator.They also use market segmentation Market Penetration: EE focus on developing their new market plan to promote their productsaccording to their consumer choices. They also introduced loyalty their product and launch theirproduct with effective prices and this company also giving the special offer to their new services.Product Development: EE extend their services by producing different types of products andservices. They also want to develop their product or services with effective way so thisorganisation improves their customer services and quality. They try to launch new product withthe best quality and providing satisfaction to consumers.2

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