PESTLE Analysis and SWOT Analysis of Lola's Cupcakes

Sample

Abstract
The main aim of this report has bene to highlight the models of strategic management and
their application in a literature review which states the current business condition of Lola’s
cupcakes. The main models which were used in this file included SWOT analysis and PESTLE
which are used to examine the internal and external; business environment of the industry in
order to highlight the potential problems and impacts that happen due to various disturbances.
The disturbance which this report focused on was the impact of COVID-19 on the business of
food retail focusing on Lola’s cupcakes as a result. The file was successful in identifying key
issues with the help of the models used.

Contents
Abstract............................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Company overview....................................................................................................................1
Presentation of data...................................................................................................................1
PESTLE of Lola's cake bakers.................................................................................................3
SWOT Analysis of Lola's cake bakers.....................................................................................5
Conclusion.......................................................................................................................................6
REFERENCES................................................................................................................................7
REFERENCES..............................................................................................................................13