Pet Shop Business Plan: A Comprehensive Guide to Success

Business Essential: Introduction
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Table of Contents
Introduction................................................................................................................. 3
Task 1......................................................................................................................... 4
Part A.......................................................................................................................4
Part B.......................................................................................................................4
Task 2......................................................................................................................... 6
Task 3......................................................................................................................... 8
Task 4......................................................................................................................... 9
Task 5....................................................................................................................... 12
Task 6....................................................................................................................... 13
Conclusion................................................................................................................ 14
Reference list............................................................................................................ 15
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Introduction
Businesses in the contemporary world succeed through efficient planning,
implementation and constant learning activities. The business ideas require the
correct balance between creativity, innovation and utility aligned with pragmatism.
The business ideas proposed in this report would encompass the establishment of a
pet shop that caters to the diverse needs of the customers in the locality and beyond.
Pet shops conjoined with veterinary services, pharmacy storing diverse collection of
pets and pet food has proven to be profitable businesses due to the increasing
demand of exotic pets and their disparate diets. The report further illustrates the form
of ownership, launch event, budget, marketing objectives, and business operations
in accordance with the market scenario for pet stores.
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Task 1
Part A
Business idea
The business idea revolves around establishing a Pet shop with an adjunct
veterinary pharmacy that can be further extended into a full-fledged health care
centre, depending upon the success of the initiative. The first step would involve
opening the pet shop selling pets, pet food and not-food items including leashes,
cages, decorative toys, belts and so on.
Sector
Market penetration in this specific sector can be challenging but the demands in this
sector are rising with creates the scope for establishing the shop and expanding the
business in near future (Chaston, 2014). The store would be launched as a high
street store initially then with success expansion into veterinary sector and further
online portals can be tapped for expansion of customer base effectively.
Location
The location chosen for the establishment would be Loughborough in downtown on
High street, in between the Carillon Court and Wood Gate. This region has a lot of
business offices and residencies as well that would be ideal to get the much needed
attention from a huge customer base and potential pet owners.
Business market
The market is dynamic and expanding at a rapid rate. The number of pet owners is
gradually rising in the country (Saleem, 2017). Thus, the business market has been
strategically chosen for establishing a profitable business. The location is ideal is for
capturing the business market effectively.
Part B
Objectives
The objectives of the pet shop primarily outline the following:
 To sell a large range of pets and complete assortment of pet products
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